Is Blogging Right for Your Business?

Businesses are beginning to see blogging as more than a fad. Technorati, a blog research firm, currently tracks over three million blogs. The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers. Bloggers — people who write weblogs — update their weblogs regularly; there are about 275,000 posts daily, or about 10,800 blog updates an hour.

Plano, TX (PRWEB) October 25, 2004 — Perseus has projected that the number of blogs would exceed 10 million by the end of 2004, and compared the makeup of the blogosphere to an iceberg.

Businesses are beginning to see blogging as more than a fad. Technorati, a blog research firm, currently tracks over three million blogs. The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers. Bloggers — people who write weblogs — update their weblogs regularly; there are about 275,000 posts daily, or about 10,800 blog updates an hour.

It’s easy to establish a blog and to update it on a regular basis. The contents of a blog can be read online or through a news aggregator software like NewsGator, FeedDemon, or an online service like Bloglines.

Blogging is everywhere. Other newsletter editors have been writing about blogging and encouraging everyone to get into it. It is a great tool. Like all things in business, it also has to be evaluated as to whether or not it is the right thing for your business. Invasion of the Blogs looks at the questions to ask to decide whether or not to blog.

Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die. According to the Pew Study, only about 10 percent update their blogs daily, the majority doing so only once a week or less often.

Published monthly for marketers, small businesses, and large businesses who wish to improve their relationships with customers, eNewsletter Journal offers articles, tips, and interviews on how to use email newsletters to find and keep customers. Editor Meryl K. Evans is a writer and expert on online marketing, technology, and Web design. She has been blogging since 2000. Subscribe for free in the left column and immediately download a copy of The Marketer’s Guide to e-Newsletter Publishing (value $24.95). Reach Meryl at meryl.net.


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