Content That Helps Your Business Build Connections and Informs Readers

Content helps build relationships with clients, prospective clients, and readers. A content pro ensures your market, prospects and customers get what they need from your words so that you earn their trust and gain credibility. As your respect zooms up, the profits follow. If your content is already written or edited -- see it transformed from good to great.

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Recent Blog Posts

  • Content Marketing Taken Over by Zombies

    October 2, 2013

    Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. […]

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  • This Content Marketing Hazard Can Hurt Your Company’s Credibility

    September 11, 2013

    My husband Paul and I finally took our sons to the much-lauded Perot Museum of Science and Nature. Lane, the new high schooler, wasn’t thrilled about going. (“Why did I have to come?” Grumble, grumble.) He’d rather stay home and play video games. His younger brother Zachary, the bookish one, couldn’t wait. I didn’t have […]

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  • An Easy Way to Exceed Expectations

    July 31, 2013

    This fall is my family’s 14th and final year at the elementary school where all three of my kiddos attended for at least five years of their lives. It’s going to be tough to leave because many staff members are like family. Volunteering at the middle and high schools aren’t the same as at the […]

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  • Why Relevancy Matters in Content Marketing

    July 11, 2013

    Like most of you, I rarely pay attention to commercials. (What about during the Super Bowl? Nah. Not too interested.) I zip through them. (Thank you, DVR!) If I can’t skip the commercials, I use the time to catch up on reading or play Fairway Solitaire (darn you, Gutsy McDivot!) on my phone. But then […]

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  • The Trouble with Tribble-ish Content Marketing

    June 6, 2013

    Back in 2001, I connected with a fellow from InternetViZ and interviewed him about email marketing. A few months later, a client closed his business. It was one of the primary sources of my writing income. That taught me the importance of having a variety of clients instead of one or two that make up […]

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Meryl K. Evans is not only a great editor and writer, her love for the Web and its denizens is apparent in all her activities. Whether keeping up with design and development issues via her own blog or other venues, Meryl is a leading voice in the cry for sensible, contemporary, and standards-based design. — Molly Holzschlag, molly.com

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