Business

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As the deadline for the RSVP approached, I grew disappointed each day after checking the mailbox. By the time the RSVP due date came and went, 50% of the replies from one list and 60% from the other came in. So I did the uncomfortable thing of emailing folks who hadn’t replied.

Good thing I did. Some said they never received the invitation, or maybe it got lost with the holiday season mail. By the time I emailed everyone whose email I had and weren’t obvious nos (out of towers, recently widowed, etc.), the replies went up to 65% and 85%. Not bad considering I didn’t have addresses for some of my son’s friends. (He had to hand deliver these, some of which never made it to the recipient.)

When I selected the invitations, I debated whether to do RSVPs by email or by mail. I asked the stationery vendor if one method had more success. She said it varied. Besides, it’s easy to make a mistake in typing an email address. A recent invitation using email RSVP used an email address that wasn’t short — something like jennifersweddingrsvp@hotmail.com. I opted for the traditional route: a reply card with a self-addressed stamped envelope (SASE).

Working with clients is similar. Sometimes if you haven’t heard from a client, you need to follow up. This makes it easier on them like a reply card and a SASE because they hit “reply” and don’t have to look up your contact information. I have one new client, a very small business. He paid half up front and hadn’t had me do much by the time the first of the year rolled around. I followed up with him every couple of weeks.

Some clients need nagging. Not in a bad way … They actually appreciate it. Every client has a different style of getting things done, and for some, it helps when the contractor or freelancer is proactive.

Even checking in with former clients leads to new business. I worked with one client during the early days of his start up. The business did so well that it bought two companies and closed multiple venture rounds, including one from a top venture capital firm. The company moved its headquarters and hired full-time employees. I helped until they found full-time employees.

I contacted the CEO of the company, who originally brought me on board, to see how things were going. It turned out he left the company and went to work for another start up. He’s been assigning a variety of projects to me.

Another client hadn’t responded to my submission for a small project. I followed up with her to find out the status. She said that we were almost there and to follow up with her the next week.

If you find you didn’t respond to an invite by the time the deadline passed, still follow up. A late reply is better than no reply. I believe many people think they don’t have to reply if they’re not coming. We still need to know. RSVP stands for répondez s’il vous plaît, which translates to “Please respond” not “Please respond only if you’re coming.”

What’s your experience with RSVPs? Following up? How do you decide when to follow up and how often?

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One Halloween while helping my mom pass out candy, I saw a kid in a cute Bugs Bunny costume. The costume was made out of nice material instead of the weird smelling plastic mask and the stiff vinyl bodysuit. See Exhibit A for an lovely example of a vinyl Darth Vader costume. What’s up with my reaction in the photo? I wasn’t happy someone took my picture before I could get my mask on.

I can’t recall exactly how the cute Bugs Bunny costume looked except that it wasn’t the vinyl most of us wore those days unless we were lucky enough to have a parent who could sew or pull pieces together into a clever costume. It was probably some variation of these bunnies.

That costume stuck with me. When it came time to pick a costume for the following Halloween, I told my mom I wanted to be Bugs Bunny. I smiled as I pictured myself wearing that awesome costume instead of the plastic vinyl mashup.

What did I get?

This:

Think I was a happy wabbit?

Mom and I both understood what “Bugs Bunny” meant. The problem stemmed from her not knowing about the costume I saw the year before. And I didn’t provide more details because I assumed she’d find the right one. The costume I wanted was probably not available in any store. There I go again with an assumption that it was a homemade costume. The only way to find out was to ask the girl about her costume.

Assumptions lead to disappointment. How do we know what to communicate to a coworker, client or colleague? We’re stuck in our heads that we forget the other person doesn’t know XYZ. Learn to over-communicate and remember the other person may not have all the facts you do. Another helpful tool is to share examples. For a web design project, for example, clients can make a list of websites they like and explain why they like each one. Maybe it’s the color scheme in one design, the layout in another, the writing in another.

Sometimes it takes practice and experience. One client has a unique way of communicating his wants. He’s not a poor communicator, but a different type of thinker than I am. Not good or bad. Just is. That’s where understanding personality types helps. When he hired an intern, she confided that she had trouble understanding what he wanted. I admit feeling relieved knowing it wasn’t me and helped her learn from my experience.

Overcoming assumptions sounds simple. However, some folks think you’re not a self-starter if you keep asking questions and talking about it instead of running with it. Some fear asking too many questions reflects poorly on their abilities. Which would you rather have? Someone who erases assumptions with conversation and gets it right the first time, or someone who gets right to work and produces plastic vinyl results?

“If you don’t have time to do it right, when will you have time to do it over?” – John Wooden.

How can you communicate better to avoid assumptions?

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Michelle Rafter posted a letter of introduction (LOI) from a writer who took an ego trip. Instead of an ego trip, I heard from an accountant who must be taking a trip to find blockhead clients. The email introduction implies she thinks writers don’t have business sense.

The email makes a bad first impression coming from a free email service provider using “free_lancer01″ in the address and “abc efg” in the display name. (Maybe the “D” key didn’t work.) Not only that, but she sent it to two others, one of which was someone I knew. Here’s the message with only one part redacted.

Hi Dear:

You are a freelance writer and you know it needs a lot of time to make accouting records and financial statement and at same you also need the accounting knowledge. So to help you i would like to offer my services as a freelance accountant for you.

I would like to introduce my self . I am [sender's name]. I am a proffessional accountant and studying for ACCA and CA degree. I have indepth experience in the field of accounting and auditing as I am working for a multinational audit firm. I have compiled many accounts.

You will just need to your data to me through this email and i will make accounting statements for you.

Please refer to others as well who need a virtual accountant.

Looking forward to a positive response from your side.

Best Regards.

The email ended there. She didn’t even sign her name. Sure, I’ll fork over my financing information. Obviously, she put a little effort into it because she knew I was a writer. (And so is the other recipient I knew.) That’s why I assume she thinks writers aren’t business savvy. It’s tempting to write back offering my writing services. but I’d rather not continue the conversation.

Not that free email services are bad. However, if you’re going to use it in business, at least, display your name and have a less generic ID. Back it up with a signature that reveals more information. I use Gmail more than meryl.net email because spam is less of a problem. I also include a signature that links to my websites and social media profiles.

Have you ever received an unusual email introduction? What was it like? (I’d love to see it, if you have it.) How would you introduce yourself to prospective clients?

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Guest post by Lior Levin. Reference this post for the what and why have a platform.

In business and in life, what you say only means something to those who hear it. You can shout all you want, but if no one is listening, then what you say doesn’t matter much. A platform is the audience you create for yourself — the “who” that you develop around you. They not only hear what you have to say, but also they care deeply about it.

Just like many other processes, the building of a platform involves steps. Following the steps ensures that you don’t skip anything, and prepares you for bigger and more important steps that require the ones that come before.

Step 1: Have Something to Say

Too often, people jump online, start blogging or try to develop a following before they’ve stopped to consider why they are there and what they have to say. People shy away from the difficult yet crucial questions:

• “What am I trying to say?”
• “Why should anyone bother listening to me?”

Until you can answer both questions with confidence and clarity, you shouldn’t aggressively attempt to build your platform. In all likelihood, you wouldn’t go to a conference without knowing the topics, would you? Why, then, should you invite people to “follow you on Twitter” without knowing the reason? Give people a reason to be part of your crowd.

Step 2: Know Who Should Listen to You

The second biggest thing people forget to do before growing a following is figuring out their ideal audience. It used to be that everyone needed to have a “target” audience in mind, but that’s no longer good enough. You need to really know your audience — not just target a specific group of people based on a couple of characteristics. The whole benefit of sitting down and determining an audience profile is to find out who is ideal for you.

Here are great questions to get you started:

1. Who would care about what you have to say?
2. How do you know that?

Answer those questions, and you will hold the key to reaching your audience with little effort and incredible results.

Step 3: Figure Out Where to Find Them

Where is your ideal audience? Are they hanging out on Twitter, joining a Twitter chat? Are they on LinkedIn, participating in group discussions? Are they on Facebook, posting comments on images and videos?

Finding out where your platform lives, breathes and desires to be is the next big step in developing it. Think of it like pulling out a map before going on a road trip. Sure, you could do without the map, and maybe you would eventually get to where you are going. However, with a map in hand, you can take the shortest route, or perhaps the most scenic, or the one with the most rest stops along the way. Whatever route you take to reach your ideal audience to grow them into a following, you need to know where to find them.

Once you figure that out, go find them! Consider everything: blogs, social media profiles, forums and even Meetup and Yahoo groups. You don’t need to be in all places at all times. What’s most important is what you do when you get there. (See Step 4.)

Step 4: Start Communicating 

If only there were a secret recipe for the best way to interact with your platform. Wouldn’t it be great if you could rely on daily blogging, ten to twenty tweets per day, a Youtube video and three Facebook status updates every morning knowing that that would make your audience go crazy for you?

Unfortunately, it’s not that simple. But there is a golden rule: whatever communication works for your audience, you need to maintain it. Once you have established a way of engaging your audience — speaking, responding, reaching out, involving, polling, etc. — keep at it! Remember that for whatever reason, online activity has a short memory life span. People don’t remember things for very long, and there are a lot of messages going out every day. To remain top of mind, you need to be around a lot. Commit to having an active relationship with the platform that you build.

When broken down into steps, building a platform sounds simple, and it really is. Simple doesn’t mean easy, though. It takes work to follow the steps and ensure that the platform you build is relevant, worthwhile and highly effective for you. It’s worth it.

Have you built a platform? How did you go about it? Or why haven’t you built one? Should everyone have a platform? Why or why not?

About Lior Levin. This guest post is written by Lior Levin, a marketing consultant for the University of Tel Aviv in the political communication masters programs. Lior also consults for a company that provides business and individuals with a to-do list tool.

Copyright secured by Digiprove © 2011 Meryl Evans

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In the mid-nineties, I worked with a colleague who was a published romance author. She did most of her writing in the evenings, her most productive time. My night owl friend arrived in the office as late as possible while I came in early. Despite my being the morning person and her night gal, we worked well together and stayed in touch after leaving the company.

Transitioning from Sleepyhead to Early Bird

I discovered my penchant for early hours at the start of my career. Of course, there was a time when I couldn’t imagine waking up at or before 7:00 a.m. That happened way back when I was a typical teen. In high school, class started at 8:00 a.m., and I slept walked around the house in the morning and somehow made it to school on time. By the time I went to college, my body hated the 8:00 a.m. class. Somewhere between that class and the first job, the body clock changed its ways. And I heard it.

It makes sense to exercise as early as possible for a burst of energy to carry you through the day. I don’t workout until the afternoon sometime between lunch and 3:00 p.m. because I save my mornings for work when I’m most effective. Besides, if I workout in the morning, I feel guilty thinking I should be working. By the time I step onto a cardio machine or pick up dumbbells, I do it with a clear conscious.

On weekends, I exercise before lunch so I can enjoy the rest of the day without a drop of guilt.

Find Your Peak Time

Morning, afternoon, night. It doesn’t matter. Identify your high and low energy times based on the needs of your mind and body. Most of us can figure out when we’re most and least productive. However, if you’re not sure, track your work for one week. Pay attention to when you finish the most work and when you drag that it takes you longer.

Also be aware of the types of tasks you do. For example, you may discover it’s easier to make phone calls in the morning because you’re more alert and social than in the afternoon. For me, I do the bulk of writing in the morning saving admin tasks and editing work for sluggish times.

Knowing my peak time is in the mornings, I avoid scheduling appointments and meetings during that time. I also try to schedule them toward the end of the week when I feel more relaxed having accomplished a lot of work for the week.

When are you most productive? Least productive? Are you a morning or night person? Have you always been that way?

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How do you get most of your business? For me, it’s referrals. For fellow freelance writer Thursday Bram, it’s her address book. This guest post from Thursday shows how to make connections and make them work for your freelancing business. 

As a freelancer, my business wouldn’t bring me a lot of money if I had to sell it — except for my address book. It’s the main asset I have to work with. I have a computer, some on-going client accounts and not much else that an appraiser would even bother to put a price tag on.

That’s perfectly fine with me. Business is booming, because of that address book. I do minimal marketing and yet I’m turning away work almost constantly. That’s because the right connections really are incredibly valuable.

Connections Are the Most Important Asset You Can Build

As a freelancer, word of mouth has to be one of the best marketing methods available to you. There’s no direct cost that you have to budget for, like advertising and the like. Clients prefer to work with freelancers and contractors that come with a referral, rather than someone they find through an online search or the like. All of that adds up to create a situation in which it simply pays off for you to invest time and effort into building up the right connections to bring you word of mouth business.

Think about how many novice freelancers are encouraged to start out by asking their friends and family for connections to people who might need work. Relying on your connections is not something you only do in the first days that you are looking for freelance work, however. It’s easy to let meeting new people and maintaining your relationships by the wayside when you have a full slate of work. It’s the same issue that goes along with marketing for any freelancer — unless you put out special effort, you only go looking for work when you don’t actually have any.

But if you’re willing to invest time in building up your address book, you can smooth out some of those hills and valleys.

Going Out of Your Way to Build More Connections

For some freelancers, networking is the hardest task we can set ourselves. It’s not uncommon for a freelancer to choose to work for herself so that she wouldn’t have to deal so much with the in-office networking necessary to get ahead as an employee. Unfortunately, the reality is that most of us freelancers wind up talking to people more when we’re running our own businesses than we ever did before.

You have to put yourself in the position to make more connections — and they need to be the right connections. Of course, you can make friends with anyone and there will be a chance that they’ll pass your name along to someone who needs a freelancer. But if you have a good idea of who your perfect client is, you can figure out where you can connect with the people who match that profile. That way, you can focus your energy on connecting with people who are actually likely to hire you.

Pick the conferences and events your prospective clients are going to be at, and make sure that you can attend. Even if it isn’t an event that you’d normally be interested in, the people who will be there are more important than the event itself.

New Connections and Old: You Need Both

While you’re going to have to go out and actually meet some people in order to have any business relationships you can build on, a truly valuable address book is a lot more than just some place to put the business cards you collect at networking events.

I make a point of following up with new connections within a month of meeting them. It helps if you make sure that during your conversation you discuss something that makes the follow up easy — like promising to forward an article you read — but even if you’re only sending out an email to touch base, you’re still doing more than most of the people that were at any given event. It’s my experience that even at an event that was specifically intended to help people network and build their businesses, well under 10 percent of people ever follow up after the event.

Every day, I send out at least three emails to people I already know. I make an effort to meet up with people for coffee or lunch as often as possible, even if the person I’m meeting isn’t going to hire me. I put as much effort into maintaining my relationships (or even making them more valuable) as I do into meeting new people.

That’s what makes my address book more than a list of names: it’s a list of people who like and know me, and know that I’m a good choice for their freelance projects.

Thursday Bram has been freelancing for more than eight years — the last four full-time. She’s the co-founder of EnhancedFreelance.com, a membership site for freelancers ready to up their game.

How do you find most of your clients? What other ways do you find clients?

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Long ago, far away (OK, about an hour from where I write this) … in a softball game, I  failed to catch a ball thrown to me at first base. This disappointed my coach because he depended on me to catch a reasonable throw every time. He forgave those occasional wild throws out of my reach. But not this one.

Photo from flickr user Keith Allison

As soon as the team got all three outs and came off the field into the dugout, I went to the coach. The look on his face confirmed my suspicions that he’d be disappointed in me. I apologized and told him I’d hit a home run to make up for it.

That was some promise for 12-year-old me. I excelled in softball, but I didn’t hit homers in every game or every other game. I felt bad about my mistake and wanted to make up for it.

And I did.

The Proof’s in the Pizza

People can recover from business mistakes. They happen and most of us rational folks accept that. It’s how we handle the mistakes that impress or depress customers. Amy Ravit Korin ordered pizza from Dominos online without talking to anyone. You’d think placing an order online would cut errors since you don’t have anyone speaking or listening in the equation. It’s all in writing (typing).

Not only did the pizza arrive over an hour late, but also it wasn’t the pizza she ordered. Korin tweeted a pizza her mind about the experienced in Twitter. Ramon DeLeon, the owner, caught her tweet and responded that he would make it up to her. First, he sent the correct pizza.

The next morning, he apologized in a video that also included the store manager. Despite its mistake, Domino’s gained respect and lots of video embeds for owing up to its mistake.  DeLeon also provide Domino’s pizza for over 350 people at a social media gathering in which Korin was involved in unbeknownst to him. (Talk about fate!)

Customer Service All A-Twitter

When I’ve complained in Twitter and received a response from the company, I’d follow up with a positive tweet about the company. Do a search for #customerservice and you’ll see complaints, compliments and job listings. Here are a few minus the job listings.

PatrickCSanders: Just had the absolute worst #customerservice experience @vapiano_usa on 18th&M NW #DC. Absent-minded chefs/mgmt, & food that never showed!

HeyyyGuyyy: Horrible #customerservice by @BestBuy_Deals during Hurricane Irene – Picture #BestBuy #Irene

I checked on the company accounts of the two negative tweets. No acknowledgment. Another user started a conversation with @PatrickCSanders about experiences with Vapaino.

People will talk about you and your company without you. While we can’t control anything online, we can listen and acknowledge. It can mean the difference between negative publicity and earning customer advocates.

What mistake did you experience that you complained about online? Did the company respond? Have you turned a problem into a positive experience? What happened?

Copyright secured by Digiprove © 2011 Meryl Evans

My youngest enters third grade, a grade that feels like a pinnacle school year. When my oldest was in third grade, I was pregnant with the youngest and had him at the end of the school year. He visited the school many times as a baby and toddler. Now, he’s over halfway through his elementary school career. Third grade is the first year they take those fun state tests with Texas introducing a new one this year making everyone crazier than usual.

Third grade is when things get serious in a child’s education and life. Less play, more work.

First day of third grade

Lessons from Third Grade

Third grade happens to be one of the grades I remember well. It’s the one year I recall laying out my clothes the night before — brand new dress and ugly blocky ’70s shoes. When the students waited in the cafeteria to find out our teachers, we third graders talked about who was mean and who was nice. Out of all that, I remember someone saying, “Mrs. Miller is the mean one.”

Guess who I landed. I also had almost every third grade teacher. First, I had Mrs. Johnson for reading and Mrs. Lambert for math. My mom went straight to the principal and told them to try again. She believed the school placed me in lower level classes than where I needed to be. They moved me to Mrs. Johnson for math and Mrs. Massey for reading. Happily ever third grade.

Oh, and Mrs. Miller? She was a wonderful teacher.

The lessons: expectations and speaking up.

Expectations

We can’t help but have expectations in our lives and careers. You interview for a job and form an idea of what to expect in talking with the people interviewing you. You meet with a potential client discussing the project collecting tidbits from the conversation hinting what it might be like to work with the client.

Sometimes our expectations are on target. Sometimes they’re not. The more accurate information you have, the more likely reality matches expectations. My third grade friends had no basis for saying Mrs. Miller’s mean. It was probably a long line of hearsay.

Speaking up

When something isn’t right or you believe it can be better. Speak up. Fight for it. As a freelancer, my clients hire me for my expertise in content. If I see a missed opportunity or a better way of doing something, I speak up. A freelancer isn’t a person who only does what the client asks. It also means acting like a consultant who shares knowledge and experience to help the client.

For example, I’ve worked with a client on his company website for a long time. Search engine optimization (SEO) rules have changed since we first met. I told him I’d like to revise pages per current SEO recommendations explaining what needed changing and why. He told me to run with it.

When one of my kids received an assignment way out of his league that would hurt more than help, I spoke up. It had happened before to another student and the powers that be didn’t do anything to correct it. I couldn’t stand by and watch my son suffer the consequences of a poor decision on the leaders’ part. It took a few messages, but we found a compromise.

When did you encounter expectations that didn’t match up to reality? How about when they did match up? Why didn’t they match up? Why did they? How about a situation when you spoke up to a manager or a client?

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I went to camp with my fifth grade class, but don’t recall much about the adventure. Only two scenes play in my memories. One is getting ready for bedtime wearing my long-sleeved maroon PJs with a big white 8 on the front. At the time, my brother attended Texas A&M and I was a big fan of the Aggies. The school’s colors were maroon and white. And, I loved playing sports, and these were sporty PJs.

Photo from sxc.hu user tato_al

The other memory. The zipline. I wimped out. It took me a little longer than my friends to build up courage to do things like riding roller coasters and climbing down mountains. Two years after the fifth grade trip, I went to a summer camp in Colorado where they had rappelling. The counselors strapped me in the getup that felt like wearing underwear on the outside of my shorts. I turned my back to the mountainside and the unknown, slowly taking steps backwards.

Mountain face-off

I stood on the edge frozen for a long time. (Reality: five minutes.) Heart thumping. Legs and arms weak and numb. No, I didn’t think about fifth grade camp to remind myself not to wimp out again. Finally, I pushed one foot behind the other in small steps while gripping the rope harder with each movement.  I found myself on the side of the mountain looking straight up at the sky with body parallel to the ground. It was time to push off to slide down. First jump was just enough to get over dental floss. With each push, I went further out and further down.

Touchdown! I love you, ground. Proud. Pat, pat, pat. Nice job. Hey, I did it. All that stuff.

Around 1996, I went indoor rock climbing. No problem going up. No problem going down. Repeat.

Pushing fear out of the way

Doing something for the first time is hard. Taking on a new client is hard even if it’s the same work you’ve always done. You’ve done the work before and done it well. So why be afraid? The big reason doing tasks for new clients feels like the first time I rappelled the mountain is that I fear the work won’t be good enough. Or I won’t do it the way the client likes it.

Think about all the things that you make afraid. Life would be easier without fear. But how do you get better? Learn from mistakes. How do you try new things? Forge ahead.

If I hadn’t pushed through while afraid, I would not have…

• Gone skydiving.
• Worked with new clients, some I still work with today.
• Attended conferences where I met people who became friends and colleagues.
• Enjoyed one of the most memorable weekends of my life.
• Published a website for a nonprofit organization. (I can manage websites easily, but designing one reflecting the organization scares me.)

If you avoided everything that made you afraid, what would you have missed on?

Copyright secured by Digiprove © 2011 Meryl Evans

I’ve been reluctant about guest posts because they rarely offer value and most of them write 10 versions of the same article to post everywhere. Not Matt Polsky. Matt did something different. He addressed me by name and his email included specifics about my blog. He also suggested a topic that worked for readers like you. That’s the way to reach a blogger. Take it, Matt.

Photo from sxc.hu user Thoursie

Businesses should take care in monitoring their brand name. From the first day and throughout the life of the company, managers need to use monitoring apps and searches to watch what is being said about their company. Not only does this apply to large businesses with many employees, but to small businesses and one-person businesses as well.

Ignoring customer comments and views devastate a business’ brand and negatively affect your personal image. Because one-person business owners have a tendency to use both their name and their business’ name simultaneously, online reputation management grows more important. To protect your name and business’ name, use the following online reputation management techniques.

Use Basic Search Engine Optimization (SEO)

SEO used to be the go-to for all online reputation management needs. Although it isn’t the only technique to use, it remains important. Following SEO guidelines  allows business owners to make sure that their names appear high in the search engine results and prevent poor press from being easily seen on these same search pages.

Great content and keywords contribute to SEO. After Google’s Panda update, content has become king, the better the content and the more people share it, the better it is for you. A great spot to start for content creation is a blog. Starting a blog is not hard and you can provide your customers with relevant information and show off your expertise.

Businesses researching their competitors look for who is linking to them and what anchor text they are using. However, for someone such as a writer, this would not be a time efficient option since you would have millions of competitors to research. Now if you are a niche writer who write about a certain topic that has fewer  competitors, the research may be worth it.

Dominate Social Media

For individuals who run their businesses under a different title, they need to have an account on numerous social media sites for not only their own personal name, but also for their businesses name. Each of your accounts on these sites, both personal and professional, need to convey the same image that you are a professional providing quality products or services.

While your professional social media sites may be more focused on your products or services, your personal sites need to indicate that you are a professional business owner. This consistency makes it easier for potential customers to find you trustworthy, which will make them more inclined to give you their business. Other reasons why you need to be using social networking sites include:

• Gain feedback from customers.
• Engage followers in a positive avenue.
• Manage and correct any negative press received.
• Grow ranking factor for search engines.

Remember when working on social networking sites, it is important to keep them frequently updated. A neglected account can be worse than no account at all and lead to negative press. If you receive negative comments, respond immediately and rectify the situation, or at least show you are working to resolve it to make both parties happy. Remember negative comments aren’t the only ones that merit a response. If customers compliment, thank them and work toward turning them into brand advocates.

The rise of social media has made brand management a priority for everyone, even college students seeking employment. Politicians have ruined their careers over tweets, while Facebook photos have costs professionals their jobs. It takes years to build your reputation and merely a bad tweet, comment or photo to ruin it.

About the Guest Blogger

Matt Polsky is the Senior Content and Reputation Manager for VA Mortgage Center.com. Managing VA Mortgage Center reviews, and sharing insights learned from the nation’s leading provider of VA home loans.

How do you manage your reputation? What do you monitor? How do you respond to comments about you or your business?

Copyright secured by Digiprove © 2011 Meryl Evans