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  • Business Client Gift Ideas

    July 16th, 2008 | Tags: gifts

    I wanted to send my clients a little something as a thank you now instead of waiting until holiday time. Every day, I’m grateful for them and I want to show it. But what? I don’t want to send food especially since I’m in Texas. Besides, you never know who has what food allergy. Searching for [...]

  • When Good Clients Have Bad Ideas

    June 24th, 2008 | Tags: ad, publicity, writer

    Prizes for this entry: $450 basic WordPress customization package from Kim Beasley.  one copy of Andy King’s upcoming Website Optimization. Here’s its companion site. Just leave a 30-word comment on this post by June 29 (yes, I made it longer — through the weekend) to get an entry for a drawing. For a long time, I [...]

  • Links: 2008-06-13

    June 13th, 2008 | Tags: CSS, email

    Remember to comment on this week’s post if you want a chance to win prizes. Seth Godin’s DVD set worth $800 is up for grabs! Should you sign your blog comments? Or is it redundant? “A Small Sheik Escaped” and other Editing Exercises to Energize Your Writing [...]

  • Links: 2008-05-30

    May 30th, 2008 | Tags: editing, Marketing, radio, useless facts, web templates

    Stay out of the Recession with Email Marketing A New Game! What happens when self-published books skip the editing process. [Link: Lori Cates] 70 Million Definitions of “Blog” and Counting: I love an intelligent discussion and this is one. Friday Word Fun: [...]

  • WSJ’s Confusing Email Subscription Page

    May 28th, 2008 | Tags: e-mail, landing page, newsletters, subscriptions, web content

    < p style=”float: right; margin-left: 10px; margin-bottom: 10px; font-size: 8pt; width: 160px”> The suspect: The confusing WSJ subscription page. Click to view larger. Wall Street Journal meant well when its staff created the email center page. I like that it has all the e-mail subscriptions on for managing. When a resource has multiple e-mail newsletters, listing all of [...]

  • Twitter Barely Flitters

    May 27th, 2008 | Tags: feedback, marketingprofs, pownce, support, twitter

    I haven’t bothered much with Twitter (not linking on purpose — it’s very sick) lately because it’s in a deep funk. Today, you couldn’t page through conversations, see “Twitter exceeded” messages, or have the annoying bird greeting you with another “It’s down” message. Many of us have submitted suggestion after suggestion (and plenty of obvious ones [...]

  • Follow Your Company and Brand Online

    May 12th, 2008 | Tags: networking, online reputation management, PR, social networks, twitter

    If your PR and marketing folks aren’t tracking your company, brand, and competition online, they need to get up to speed to better do their jobs. If you play all of the roles, tracking your company and brand isn’t as time consuming as it sounds. Remember alert services, blogs, and social network sites. Many of these [...]

  • 10 Tips to Balance Freelance and Personal Lives

    May 5th, 2008 | Tags: freelance, life, schedule, writer

    Karen Putz asks how I do it — balance full-time writing and being a parent to three kids. I should be asking her how she does it — she interviews Marlee Matlin! As I mentioned in my how I became a writer story, the whole thing started as a part-time venture while managing a part-time corporate [...]

  • Click Here to See the Full Newsletter

    May 1st, 2008 | Tags: e-mail, enewsletters, newsletters

    Noticing another (the first being the gray text on white background) trend and it ain’t good. More and more newsletters require you to click a link for the full newsletter. To make the situation worse, some of these are in — ack! — Acrobat pdf format! I like Acrobat files, but not for e-mail newsletters. E-mail [...]

  • 4 More Tips for a Good Twitter Experience

    April 22nd, 2008 | Tags: design, twitter

    Although Twitter hasn’t done much for my writing business, it keeps me in touch with friends and colleagues. It did contribute to my previous post. I decided to ask twitterville what they did whenever they become lethargic when they need to write. It worked well. As much as I’d like to regularly ask questions, overdoing it [...]

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