Marketing

Doreen Cronin with my youngest

What’s with the noisy title in this edition? Thank you for asking. I bet that those of you with young kids may have figured it out. We met Doreen Cronin, author of Click, Clack, Moo; Thump, Quack, Moo; Duck for President and Diary of a Worm (Amazon affiliate links) — to name a handful. I think a parents enjoyment of reading a book is a good way to measure the quality of a children’s book. You can bet I laugh lots when we read Cronin’s books especially the ones with the cows and duck.

I asked her what she was working on. She said it was the sequel of a chapter book that comes out in the spring. I looked up the chapter book to see if details were available — not yet. I think it’s a great move on her part because the kids — like my youngest – who know her duck and cows book best now read chapter books and beyond. My older son could have discovered her books when he was in the picture book stage — but we didn’t meet them until later.

Dallas Children’s Theater is performing a musical version of Giggle, Giggle, Quack. We hope to catch that one.

Brain food…

• Six Ways Authors Can Promote Books on Facebook: Authors need to take marketing into their own hands and here’s one way to do it.
• 15 Inspiring Home Offices: Kind of makes me appreciate mine more. These setups rock — I like not being against the wall.
• 101 Blogs That Accept Guest Posts: Love this list because it lists the more popular sites as well as the pagerank — but remember pageranking changes and plenty of lower pagerank sites are worth the guest blog post. I also accept guest posts as long as they meet my guidelines. [Link: @txwriter]
• The Cognitive Itch — From Earworms to Déjà Vu: Dealing with can’t get song out of my head, déjà vu moments and tip-of-tongue problems. [Link: Lydia Dishman]
• Become a Book Review Ninja: 10 Steps to Mastery: I’ve been sitting on an how to article for doing book reviews for months. It need spiffying and more storytelling. Well, this is exactly what I was looking for — don’t know that I would’ve used the ninja theme, but I knew a theme would work.

And for fun because we’re allowed…

• 16 Eye Popping Pixel Sculptures You Have to See: Ah, I remember the days of 8-bit graphics. Who knew it could be taken to another dimension?
• 25 Cool USB Drives: I use a boring basic one. What I need isn’t a cool one but a very short one because the one I have keeps getting hit because of the way it sticks out. Wax seal one brings back memories. Yes, I had one. [Link: Jessica Strawser]
• Beautiful and Funny Illustrations by Tokyo Go Go: Something different, colorful and fun to look at. [Link: @bkkmacdaddy]
• 10 Hilarious Yet Ingenious Solutions to Everyday Problems: I could probably use the t-shirt … but it’d help to make plans to travel to another country first.
• Dream Chronicles: The Book of Air: (Big Fish Games affiliate link) I love this PC game series because of its gorgeous screens, absorbing puzzles and captivating storytelling. Right now, it’s only available as a Collector’s Edition, but this gives you time to try the original, Eternal Maze and the Chosen Child.

Tell us about a time when you met an author in person or a celebrity.

Meryl's Dad with his parents

My dad wasn’t an outdoorsy beyond playing sports. Yet, he once took me fishing at a nearby lake. I don’t recall the lake or the actual time spent fishing. The picture that comes to mind is us leaving our home and getting in the car. We also had a great conversation because he taught me a new vocabulary word. Unfortunately, I don’t remember the word — just the experience of being with him and learning something.

I asked my mom about it. She said he took me to Lake Weatherford to swim and maybe Benbrook Lake to fish. (Both in Fort Worth, TX, area.) I learned something new about my dad. He liked fishing and used to go deep-sea fishing with his Uncle Abe and David in Atlantic City (Dad was from Brooklyn).

Brain food…

• What It Takes to Be an Agent: Love books, but don’t want to be an author? Learn about agentdom (or agenthood?).
• 4 Detective Tricks to Find Your Customers in Social Media: One of the key things businesses need to do before diving in social media is know where their target market hangs out online. Of course, you can jump into something and be an early adopter, but you still need to know this information before you plan.
• Pros and Cons of an MFA: Cute cartoon. I’d love to get an MFA or MLA in the future. I hope by the time I’m ready that there’s a local program or an online program (without video lectures) that fits. Why do I want to do it? Practice, feedback, challenge and education. [Link: Elizabeth Craig]
• How to Stand out on LinkedIn: Authored by LinkedIn VP, Steve Patrizi. Meryl’s LinkedIn here.
• A Writer’s Serenity Prayer: Rough day? Read this inspirational post.
• 5 Lies Unpublished Writers Tell Themselves (and the Truths That Can Get Them Published): #3 is my favorite.
• 12 Ways to Market Your Book by Giving Away Free Stuff. It can work… when done right and the article gives great examples. I don’t fall for those $300 worth of freebies, which includes a bunch of ebooks, articles and other stuff I never get around to reading.

And for fun because we’re allowed…

• Rubikcubism: Space invaders, Pac-man, Mona Lisa… who knew the befuddling Rubik’s Cube could do so many things. Beware that some of the pictures may not be safe for work. [Link: Bit Rebels]
• 65+ Incredible Soccer Action Shots and Portraits and World Cup Stop Motion Made with Lego – USA vs England: In honor of the World Cup action. [First link: bkmacdaddy]
• Super Mario Sticky Note Stop Motion: Wow, that’s patience.
• Hello Kitty Now in Star Wars and Star Trek: Amazing what adding a little ribbon does for Darthy’s personality. Too cute. My husband — father of our three children — loves Star Wars and Star Trek. So here’s 18 Astonishing Star Wars Sand Sculptures from BitRebels (obviously, I love this site) in his honor.
• A Geeky Stop Motion Animation Created With Fire: Cool. Just cool.

Share a memory of your father or a male role model.

Paul & Meryl in Hawaii, July 1998

Blackjack years ago today, my husband and I said our I dos. We still very much do. He still makes me laugh and laughs at the right time when I try to say something funny. Does being married for 21 years make us officially legal as a couple? Yes, that was an oxymoron.  Wow, in 10 years of running this blog (as of June 1), I never shared the story of how Paul and I met. Would you believe I was embarrassed to tell the story until about ten years ago? I’ll let Paul tell you the story as he recently wrote this.

“The advent of home computer opened the world up for Meryl. In fact, you could call Meryl and I the original online daters. Back in the early days of home computing (pre-Internet), people joined bulletin board systems (BBSes). Meryl and I belonged to several of the same BBSes and we traded many messages back and forth.

“We finally met in person at a picnic that the SysOp (system operator who ran a BBS) held for his users. After meeting, we went back to posting back and forth and it wasn’t until months later that we actually started dating. (Two days before her 18th birthday… yes, I robbed the cradle.) Our first date was watching Tootsie in her room. It was one of the few movies at the time that were closed-captioned.”

For a long time, I told people we met at a picnic. (True! Since it was our first in-person meeting.) At the time, BBSes weren’t cool and I didn’t want to look nerdier than I already did.

The photo comes from our 10th anniversary celebration and one of the most amazing vacations we’ve ever taken together. Technically, it was our 9th anniversary. I was three months pregnant and we knew that we would prefer to stay home with the baby the following year. (That baby would be our recent 5th grade graduate.)

Brain food…

• One Week Down, A Bit of Hindsight: Allison Winn Scotch shares her experience one week after her book’s launch. Just received my copy of her latest, The One That I Want: A Novel. Now to find time to read it between club reading and business reading.
• Freelancing During an Illness: Who wants to think about such things and curse ourselves? Better to be prepared. Sometimes you can prepare when you know you’re having surgery like I did and provided 10 tasks to prepare for time off.
• 50 Fancy Words That Stump NY Times Readers: Here’s the list in PDF. Surprised to see “overhaul” and “hubris.”
• One-sentence Summary Critiques and Tips: You may think you wouldn’t do this — but sometimes we’re too close to the work.
• Sleep and Your Productivity: Count on me being asleep between 10 and 10:30pm CST every night. It’s a habit I’ve had since the first job. Oh, sure, I’ve stayed up past that and learn fast why I don’t do it often. Going to bed one hour later than normal can throw the whole next day upside down. I feel fatigued with strained eyes before I even look at the monitor. I take longer to finish tasks. The only downside is attending special nighttime events. As much fun as I’m having, it can be tough to make it past 11pm. When I threw a big family celebration in 2007, I could not function after everyone left. Thank goodness I had some wonderful family members used to staying up late who helped with cleanup while I played zombie.

And for fun because we’re allowed…

• 5 Unusual Stickers for Your iPad: Pac-man is my fave. [Link: Aaron Lee]
• 10 Words You Need to Stop Misspelling: Love this from the Oatmeal. Almost enough to buy the poster, but hey I got young’uns in the house. Oatmeal’s How to Use an Apostrophe and What Your Email Address Says about Your Computer Skills also rock. [Link: Josh Hanagarne]
• Another 10 Far-Out Father’s Day Gifts: Father’s Day is next week… some ideas.
• The Most Magical Paper Craft Castle in the World: Breathtaking especially with the lighting.
• The 25 Most Unfortunate City and Town Names in the World: Gotta be a fascinating story behind most of ‘em. I’ve been to Hell in Grand Cayman and did the tourist thing sending a postcard home from Hell through its post office.

I wrote about field day 2009 and what it was like in my elementary school. Now I’ve experienced two different elementary school field days. (My younger two go to separate elementary schools — by choice.) One school sets up stations all over its big, long field. The kids wear a color shirt based on the grades they’re in while 5th grade wears its class shirt. (5th grade at both schools gets unique class shirts.)

The kids have laminated cards that volunteers check off when they complete the station. They are free to roam the field from station to station. That’s the nice thing about this school’s big yard — you can see it all in front of you.

The other school has a yard that wraps around the sides and back of the school with many blind spots. Three classes from the same grade rotate from station to station together. They do activities inside and outside. This year, for the first time, the grades will wear the same color shirts.

Unlike the other school, we order a new field day tee every year. It has “Field Day” and the current year on it. (See photo for this year’s quasi-Survivor logo.) The image changes every year. Some good years and some dull years. I’d say this year’s is in-between. Best field day shirt ever: red, white and blue tie dye that I still wear. I volunteered today and worked the Speed Stacks station. Yes, lucked with an indoor assignment away from the heat.

Brain food…

• My Dialogue Sucks: Tips for Improving Dialogue in Your Novel: A wonderful collection of highlights from various articles around the web.
• 10 Marketing Resources Every App Should Provide: This is a fantastic resource for anyone involved with apps. I’m amazed how many don’t provide much. Most of us need details before we try it.
• 15 Gorgeous and Effective HTML Emails: Great examples. But reality… HTML-emails don’t look readable in all common email clients. I have found lots of funky-looking ones in Gmail, but they look fine in Thunderbird. First rule: Accept your HTML email won’t look identical in all email apps. [Link: BubbleCow]
• Five Reasons I’m Not Quitting Facebook: And I hope you won’t give up on it either.
• You’re Just Not That Into Me: the introvert’s guide to attending a conference: I have a good reason to avoid conferences — I don’t know if I can get my money’s worth considering deafness thing.

And for fun because we’re allowed…

• Awkward Family Photos: Some of the titles are winners. “Sisters of the traveling hands.”
• 15 Bizarre Prom Photos: Makes my ’80s prom photo look normal.
• Top Five Fonts You Should Never Use: Wish all the locals would watch this… not captioned, but easy to follow and still laugh.
• Recipe Look: OK, the web overflows with recipe sites. But every recipe in Recipe Look comes with adorable drawings. Got a favorite recipe, pencil and paper? Draw away and submit your recipe embellished with your art.
• The City Made of 100,000 Staples: Artist Peter Root plans another project using one million staples. And these things can fall like dominoes. He has worked with potatoes, soap and transformer laminate.
• Twitter Reacts in Horror to 2012 Olympic Mascots: Hilarious article. The new mascots make all the past mascots look like winners. Be sure to scroll through the slide show. [Link: Karen Swim]

What memories do you have of field day or other traditional school event?

Photo by stock.xchng user Maja Lampe

I’ve lost clients over the years. Only one was because she didn’t like my work. However, in defense of my work, she wanted web site content that resembled her business plan — a bad idea that will not go over well with the audience. I tried to explain standard practice and support that with data. It was a relief to get out of that one because it probably would’ve turned into a dreaded project and a bad client.

Anyway, freelancers lose jobs because of budget cuts, changes in a company’s direction, the company going out of business and many other reasons not having to do with you. That’s why it’s important to have balance in your clients. If one dominates, losing the client will be dangerous and it CAN happen.

But that’s not what happened to me. I lost one client due to cutbacks. Another client may not be gone, but I haven’t been able to reach them. Then a games affiliate changed up its program. All this happened within a week or two, so it was a bit much.

I reacted like a human. I reeled and did the whole “Woe is me” thing for a few days, but without it affecting my work. I’m sure my husband was sick of me that week. As soon as I stopped reeling, I started dealing.

I sent emails and tweets to contacts to explore possibilities of replacing one client with a similar type of client. I emailed the non-responding client a couple of times (spread out and to both contacts). I will keep trying to reach them without nagging. I don’t think they have a problem with my work because I’ve checked in with them a few times to ensure I’m more than meeting their needs.

The affiliate thing. That’s one I can’t really fix. I need to write more reviews and articles for The Game Zen, but I’ve been too busy to play games.

Point here. You will lose clients and it will hurt even if it’s not personal. That’s OK. The key is to be proactive before and after it happens.

How to deal with losing clients:

• Ensure you have a variety of clients and projects.
• Make marketing a regular part of your job.
• Check in with your clients to see how you can better serve them.
• Stay in touch with current and past clients. Cheaper than finding new clients.

What other tips do you have for preparing for losing clients and dealing with it?

You can do more with YouTube than posting videos of bloopers and sleepwalking dogs running into walls. Creating videos and uploading them to sites like YouTube and Vimeo provide writers with the opportunity to share expertise, promote a book and connect with others. Camera shy? You don’t have to be in the video. You have many possibilities with videos beyond being a talking head on camera!

Furthermore, YouTube has a lot of traffic. Alexa ranks it as #3 in traffic rank and comscore reports, “Six out of seven U.S. Internet users now view online video content in a month.” Verdict: Include video in your networking and marketing toolbox, writers.

Here are 30+ ways writers can benefit from creating videos and uploading them to YouTube and other video web sites.

Expertise

1. Show your public speaking skills by recording your presentations.

2. Share presentation slides. Apps like E.M. PowerPoint Video Converter can convert your PowerPoint slides into a video.

3. Interview experts related to your writing topic(s).

4. Create screencasts showing how to use a computer application, tool, web site (that’s not your product or service) — anything that is on your screen. Screencast by me.

5. Produce short videos of you providing tips related to your expertise.

6. Convert podcasts into videos to extend your reach. (Heck, turn them into blog posts, Facebook updates — get the idea?)

7. Join the conversation. Most video sites let you leave comments and good conversations happen there. No video production required.

YouTube Account Profile (Click to view larger)

Marketing and Promotion

8. Select a user name that reflects you and your brand. It’s OK if you already have an ID that doesn’t reflect your brand. See #9.

9. Edit your profile to include as much information as you can about you and your business. While you’re at it, review all your setups and options to make sure it’s what you want. Yes, upload a picture of you or your business logo.

10. Record customer testimonials to let them do the talking about your business. Easy to fake text testimonials. Videos — not so easy to fake.

11. Create a video that explains your business and services.

12. Create a trailer for your book or other products. Here is a book video from dear friend Cindy Ray, creator of The Stapler Caper. Another example: Witch Fire book trailer.

13. Put your video channel URL in your signature, in your social media profiles and on marketing collateral.

14.  Tweet your videos. Of course, don’t promote your stuff too often or in a row. Also, give people a reason to check out the video.  Ex: “Screencast: How to create Twitter lists.” Imagine the retweet (RT) possibilities.

15. Link to videos in Facebook, LinkedIn and other social media networks.

16. Show the results of a client using your product or service.

17. Record events — not just presentations — such as book signings, poetry slams and book readings, panel discussions and teaching. You can use these as edit pieces for other videos. Also, if you do multiple events, these videos can give people an idea of what you have to offer.

18. Introduce colleagues, if you don’t work alone.

19. Give people a tour of your office.

20. Hold a contest.

21. Add your company information in every video such as your name, company name, URL, phone number, Twitter ID and email address.

22. Add call-to-action overlays to your videos for potential web site traffic.

23. Create a channel to reflect your brand.

24. Connect with Facebook to share videos.

Customer Service

25. Create videos answering common questions you receive from clients. When someone asks a question, you can link to the video with the answer. Sometimes visuals do more than an email or a phone call can.

26. Create a podcast-style video of your videos for those unable to view videos.

27. Add captions / subtitles to reach those unable to hear your videos. (You’ll instantly have a fan in me!) Plus, add your video to 22frames, a web site that collects videos with captions or without spoken words.

28. Create how to videos for your products or services.

29. Embed videos on your web pages where appropriate.

30. Write a blog post where you can embed a related video for more support.

31. Create videos of solutions to common problems.

32. Post video of work in progress. Some writers do content for videos and other visual products.

How do you use videos in your writing business?

Some of you are probably hopping now that it’s April — the first half of the month we all love to dread. But those who celebrate Easter — I hope you take the time to block out taxes.

My son’s first grade teacher played a cute April Fool’s joke on the class. First, she wrote it was Monday, March 32, 2008. Then, she passed out 5th grade work. Man, I wish I saw the looks on those kids’ faces!

Brain food…

• Marketing Your First Book: 9 Tips for Authors: Better yet (on #1), get an audience before you write the book or think about it.
• Why reading your work aloud might be a mistake
• Dear Competitor: Keep faxing and snail mailing away!
• 23 Ways to a Better Feature Press Release: PRs aren’t just about a company’s latest news. Besides, who cares if ABC company won MNO prize?
• Top 10 (or 11) Writers’ Anthems of All Time: Stolen from Yahoo Music Everyone points to the music, but here are links to the lyrics. (I need lyrics to learn a song.)
  1. Every Day I Write The Book – Elvis Costello [Lyrics]
  2. Paperback Writer – Paul McCartney [Lyrics]
  3. Lady Writer – Dire Straits [Lyrics]
  4. Writer’s Minor Holiday – Calexico [Lyrics]
  5. Shadow Stabbing - Cake [Lyrics]
  6. Dancing In The Dark – Bruce Springsteen [Lyrics]
  7. When I Write The Book – Nick Lowe [Lyrics]
  8. There She Goes, My Beautiful World – Nick Cave [Lyrics]
  9. Wrapped Up In Books – Belle and Sebastian [Lyrics]
  10. Screenwriters Blues – Soul Coughing [Lyrics]

And for fun because we’re allowed…

• Marshmallow Peep Art: They just never go away! Seriously, creative use of peeps especially the hilarious pole picture.
• 10 Coolest Decoration Stickers: Not just for kids anymore.
• VH1′s Greatest One Hit Wonders of the ’80s: Enjoy the ride back in the DeLorean However, some bands had legitimate second hits.
• 15 Things You Didn’t Know About the Simpsons: Typo in the infographic #9: “costumes” should be “customs.”
• Top 10 Time Travel Movies: I’m currently reading The Time Traveler’s Wife. Good stuff… dizzying good stuff.
• Geeky Pickup Line Contest:
  • Winner: “I wish I were your derivative so I could lie tangent to your curves.”
  • Runner up: “If I were an enzyme, I’d be DNA helicase so I could unzip your genes.”

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Laura Cross’ WOW! Women On Writing Blog tour. We’re giving away a prize. Read on to see what you can win.

About Laura Cross: She is an author, screenwriter, ghostwriter, freelance book editor, and writing coach specializing in nonfiction books and script adaptation (book-to-film projects). She writes two popular blogs, www.NonfictionInk.com and www.AboutAScreenplay.com, and teaches online writing workshops. Her latest book is The Complete Guide To Hiring A Literary Agent: Everything You Need To Know To Become Successfully Published. You can download a free chapter, view the book trailer, read the full table of contents and purchase the eBook at www.GetALiteraryAgent.com.

The Supplies You Need to Build a Writer’s Platform by Laura Cross

Literary agents and publishers are looking for nonfiction writers with established platforms. It’s difficult, if not impossible, to land a book deal or acquire an agent without one. A platform encompasses the ways you are visible and attracting potential readers. It conveys your expertise and influence. Every author’s platform strategy will be unique to him or her. One size does not fit all. You must follow a path that is natural for you and your writing. However, there are five essential components or supplies you need to build a writer’s platform:

1. Understand Your Brand Image: Establish an author identity and use it consistently throughout your material. Your personal brand is how you package and present yourself to readers to distinguish and differentiate yourself from other writers.

2. Develop and Promote Your Expertise: Are you the go-to expert in your field? You can establish your expertise through:

• Professional credentials
• Writing articles
• Being featured on radio and television, and in print media
• Testimonials and endorsements
• Speaking engagements
• Teaching workshops, seminars, teleclasses, and webinars
• Hosting your own online radio show or podcast
• Creating informational products
• Being a resource for reporters, journalists, and television producers
• Sending out press and news releases
• Creating and distributing online informational videos
• Answering questions via LinkedIn groups and YahooAnswers
• Blogging and guest posts

3. Have an Internet Presence: Every potential author needs a website or blog. If you already have a web presence when you begin approaching media you will have an edge over other writers. A blog can add to your credibility, help you establish your expertise, and provide a means to capture potential readers for your database.

4. Build A List of Contacts: Publishers want to know just how many potential readers there are for your book. The number of fans you have from Facebook, followers on Twitter, connects on LinkedIn, and subscribers to your blog provide tangible figures. Producing a weekly or monthly e-zine or newsletter is an effective way to grow your list of contacts. Your website and blog can include an opt-in page to capture subscribers.

5. Engage In Community: You can network through local and regional events, national conferences and conventions, and online social media, such as Twitter, Facebook, and LinkedIn. Online networking sites give you access to connections and a platform to share your writing and expertise.

Your turn: What are you doing to establish and grow your author platform?

Win: You can win a class (choose from any of the classes — Meryl is jealous because she doesn’t qualify!) or a digital copy of her book. For a chance to win, please leave a comment at least 50 words long answering her question. Or write about your favorite character in a book. You have until 11:59pm on February 16, 2010 to qualify for the drawing. The unbiased and robotic Random.org has the honor of picking the winner.

The day before a state-wide math assessment test, my husband humorously asked our oldest who took algebra at the time, “Do you remember how to add, subtract, multiply and divide?”

“I don’t know. When I do a math problem now… if the answer is simple, I think it’s wrong because it has to be more complicated than that,” she said.

That’s how many adults think. We never believe the obvious and forget that it’s possible for the answer to be a simple one.

Simplicity in Writing

A former client contacted me about a new web content gig for a company that sells products outside of my expertise. However, one of my kids LOVES this category of products. So it was an exciting opportunity to step outside of my comfort zone. She asked me to write a sample. I went to work in writing a story around the product. I studied the other products to see how much technical information to provide in an attempt to get in customers’ minds of what they want to know.

In reality, all I needed to do was capture highlights of the products and the experience of using them. After all, the web site had detailed information elsewhere. The client was delighted with the sample as well as the content that followed.

Simplicity in Quoting Projects

How are you with giving quotes to new clients? Is it a struggle? It has gotten easier for me, but I wish I had John Hewitt‘s formula when I first started freelancing. His World’s Simplest Freelance Rate Formula is a simple yet effective process that works with new and experienced freelancers — no matter what you do.

For those in freelancing careers outside of writing, substitute “per word” with “per page,” “per design,” “per call,” “per marketing project” and so on. Meet John’s amazing and powerful formula:

1. Start at $20 an hour or $.20 a word. This is a fairly low level. Feel free to start higher.
2. Increase your fee by 5 ($25 an hour $.25 a word) with each successful gig.
3. When your prospects start telling you that you charge too much, don’t raise your rates for six months.
4. Try raising it again.

I won’t begin to quote the many articles I’ve read that recommend avoiding a per hour charge. Some cases may call for it — and I do work per hour for several clients. Why no per hour charge? Let’s look at an example.

A client asks for a quote to blog for him. For an ongoing project, charging per page would be wise. Here’s a very simple example why this works better:

1. Your hourly fee is $50.
2. You write a blog entry in 30 minutes, which is $25 if you charge per hour.
3. Charge $50 per blog entry and you’ll come out ahead.

Of course, not all entries will take 30 minutes depending on the subject and length. But you can see how a per blog entry works better than per hour.

Update: A Twist with the Youngest Child

My six-year-old brings home a math pack every Thursday. It consists of games and puzzles related to math. The latest one required he pick one of the word problems to solve. Then three of us (11-year-old joined us) create a solution using words, numbers and pictures and share it. We had to list how our solutions were the same and how they were different. A great lesson because it shows there is more than one way to solve a problem.

The 11-year-old took the easy way out and simply wrote, “7 – 3 = 4.” So our only option for the “same” was that we all used numbers. My six-year-old didn’t like that. “It’s too obvious. It’s too easy,” he kept saying. Really, the simple answer was the only answer.

I started reading The Little Prince and it makes a references about how children look at things differently from adults. Much like this theme. The narrator drew a picture that looked like a hat. It was a python swallowing an elephant, but adults could not see that. The Little Prince did.

What I learned from my daughter: Sometimes the answer is a simple one.

What problems have you come across where the answer turned out simple?

This entry is part of Middle Zone Musings: What I Learned From… Children groupwrite project.

Image credit: Zsuzsanna Kilian

I avoid in-person events as much as possible. It’s not because I’m an introvert. It’s not because I look hideous. (Although we should know better than to let our looks get in the way of meetings.) It’s because I’m deaf. Most people understand me when I speak. It’s the other side — the more important part– of the conversation that’s a problem for me: Listening.

It’s true that the average lipreader catches only one-third of what people say. Try reading every third word in this post or another and see how much you understand. I can usually fill in the gaps, but not always. “My name is [mumble]” is a biggie. I might ask the person to repeat once, but no more. In a book club meeting, someone mentioned that reading the book and seeing the movie version was not a good movie. I asked the name of the book. Missed it. Repeated once and missed it again. Gave up.

While this sounds innocent and no big deal, it is. People judge you when you don’t catch things because it makes a person look obtuse or not smart. With online marketing, I don’t miss a single thing and I catch every name and title. What you see of me online is all me without the barriers or presumptions. Writers can do more than just publish content to market themselves. These work well and take up whatever time you put into it.

1. Create a web site with a personal URL. It’s easier and cheaper than ever to build and update a web site. Using blogging applications like WordPress and Tumblr work well. They also have a lot of free and low-price templates available. A customized design adds a personal touch to your brand, but sometimes people don’t have the funds available right away. You can work it out so the only cost you incur is the yearly fee to buy your own URL. writer.blogspot.com hurts the professionalism. You have a lot of options for creating a web site using a blog app. Whether you should blog or not is a different discussion.

2. Set up social media profiles. The web site and blog is your home on the Internet. Social media sites give you a meeting place. Many, many social media sites exist. Forget that. Don’t let it faze you. Pick two or three and completely fill your profile on those sites. Currently, the biggies are LinkedIn, Facebook and Twitter. That can and will change. Remember MySpace was hot? I have a page that receives updates from my blog and Twitter account, but I don’t visit it. I’ll set up accounts on other social media sites, but only on a “come across it” basis. Usually I get an invite from a colleague and join up then. I fill in the profile as much as I can.

3. Join conversations. It doesn’t matter where. I go to blogs and leave comments, participate in scheduled Twitter chats, respond to people’s Facebook messages and reply and retweet tweets. Some people love to talk in forums. Notice this says “join conversations,” not “give soliloquies.” People who talk to no one in particular or don’t acknowledge other people’s existence are not listening or becoming a part of the community. The only folks who can get away with this are celebrities.

4. Do the guest thing. Invite and ask. Invite others to be a guest in your blog or community, and ask if you can do the same for others. You’re reaching two new audiences: the other person’s audience and the other person. The other person has a following and will ask people to check out the guest post in your community. Most guest posts come with a byline, which means link juice for your site and getting your name out there.

5. Link to your site and accounts. On your web site, link to your Twitter and other IDs. In your email signature, link to your web site and important IDs. Make sure everything points everywhere else. Do you have an email newsletter? Put your links there, too. This covers all your bases. Those who prefer email updates, RSS feeds and social media IDs.

These five I do on an almost daily basis. It works because I have a comfortable workload. You can do much more with online marketing, but other online marketing tools take more time. Some people do videos. Some do podcasts. Some do webinars. Some do email newsletters. Doing a video or podcast requires thinking about the goals, writing the script, recording and editing before you can publish. With social media, you have control over how much time you spend.

What online marketing tools work well for you?