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• Five Ways Freelancers Can Stay on Track

  March 12th, 2008 | Tags: freelance, organization, time management, work life balance
  

  I have a few clients in which the engagements are open-ended. This means helping them with their ongoing content work. As a result, it’s easy to let something drag on without completing it. For example, a client may ask me to revise the Help documentation and write entries for blogs. Rather than just letting it sit, [...]

• Audience Matters

  March 4th, 2008 | Tags: audience, podcasting, target market
  

  Here’s a great example I ran into that proves audience matters when writing content and designing Web sites. Audio expert Penny Haynes asked: Is the term “Technically Challenged” a positive, negative or neutral marketing term? I’d really like to hear from people who are NOT comfortable with technology to ascertain if using that term to reach them [...]

• Yellow Stickies Boost Response Rates

  February 26th, 2008 | Tags: direct mail, sticky notes
  

  Read an interesting tidbit in cairril.com’s Sparks newsletter, which references a Post-it(R) Note Persuasion: A Sticky Influence study [pdf file] at Social Science Research Network. Sending out a survey or business solicitation letter? Research shows that including a yellow sticky note with what looks like a personal greeting increases response rates. And it’s not enough to [...]

• Business Benefit from IT Accessibility

  February 4th, 2008 | Tags: accessibility, advertising, closed-captions, television
  

  Over at Bionic Ear, we often discuss the lack of captions in online videos, which has recently surged due to the writer’s strike. John Erskine of Project readOn pointed to a press release: Study finds companies benefit from removing IT barriers for people with disabilities and boomers. Since everyone is talking about yesterday’s Super Bowl — [...]

• Links: 2008-02-01

  February 1st, 2008 | Tags: Harlem Globetrotters, history, rules
  

  19 Best Ads I Have Ever Seen: Wow. Impressive collection. [Link: Kottke] 100 Books Every Child Should Read: Grouped into three types: early years, middle years, and early teens. Mostly focused on British stuff. After all, it’s from a UK site. My third grader loved The Twits, [...]

• When Good Newsletters Go Bad

  January 15th, 2008 | Tags: e-mail, newsletters
  

  The wizard in The Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard who comes across as larger than life and unreachable, or the guy hiding behind the giant green face, a person like us? Companies that publish newsletters without [...]

• 70+ PowerPoint and Presentation Resources and Great Examples

  January 10th, 2008 | Tags: PowerPoint, presentations, videos
  

  It’s not PowerPoint’s fault that presentations have become boring and useless. After all, it just supplies the tools and it’s what we do with it that matters. Found this Hugh MacLeod PowerPuke cartoon that captures my thought perfectly. Sure, PowerPoint comes with templates. Again, people don’t customize the presentation for their audience’s needs. They just fill [...]

• Links: 2007-12-14

  December 14th, 2007 | Tags: 2007, dictionary, freelance, LCD, money, technology
  

  Visual Dictionary Online The 10 biggest technology belly flops of 2007: Re: #7 — way to go, Wall Street Journal! Mint: Manage your money Sharpbrains: Exercise your brain. Steampunk Flat-Panel LCD Mod: I LOVE this old style monitor and [...]

• Best of 2007: Books

  December 12th, 2007 |
  

  The following books that I read this year are my favorites — they didn’t necessarily come out this year. Fiction: Harry Potter and the Deathly Hallows Cliche’, but it was a great book and I was happy with the way Rowling finished the series. It was nervewracking because we didn’t want her to be too predictable yet [...]

• Why Do Bloggers Edit or Delete Comments?

  December 6th, 2007 | Tags: Blogging, comments
  

  Smart marketers and bloggers watch for articles and blog entries that use their keywords so they can read the content and leave comments. It’s a great way to connect and network in the blogosphere/Internetsphere. But they also make a mistake. No question — participating the blogosphere helps people and their businesses… when done right. If you [...]

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