Thursday, December 13th, 2012 at 12:18 PM
My daughter and I went to her elementary school — where her little brother was a third grader — for the senior reception. Every year, the elementary schools hold senior receptions inviting all the graduating seniors to visit old friends and connect with their former teachers. Even the parents reconnected. I hadn’t seen some since middle school or longer. Elementary school requires more in-school volunteers than any other school. It gave parents a place to meet and socialize.
Digging deep for memories
One teacher admitted who saw her students using rulers as swords on the first day of second grade admitted she thought they would be a difficult class. It turned out to be a great class. A little lesson in first impressions and how they can be wrong, but also how they can destroy any chances of making a second impression. (The teacher was stuck with those kids. A hiring manager can pass up on a candidate who wasn’t energetic in the interview.)
It was lovely reconnecting with some of the parents that I wished we had stayed in touch. These parents had one thing in common — they weren’t big email or Facebook users. To be fair, I’m not big on making phone calls.
And other parents, I just couldn’t remember their names. Alas, no name tags for the parents. Only the students had name tags, or else we’d all be saying, “Who’s that?” I should’ve showed up with a name tag that said, “Shelby’s Mom. St. Edwards.” (Can you guess the question most often asked at the reunion?)
Connections and business
This shows the value of email marketing and social media for business. It keeps your name out there. It keeps you networking. It keeps your company in everyone’s mind. You may not see financial or traffic ROI. But isn’t it worth helping people remember your name? Eventually, someone will need you or take the next step in the sales process by subscribing to your email newsletter, downloading a white paper or signing up for a free webinar.
It’s also good for your personal brand. One of my clients first hired me to do copy for his product. We stayed in touch and he hired me again when he went to work for a different company. Another client brought me in to do content for his startup. A few years later, he joined another startup and again, brought me on board. It wouldn’t have happened if we hadn’t stayed in touch.
My daughter may have graduated from high school, but that’s not the end of her connections with her classmates. Some she may never see again. Some she may see at the high school reunions. And some she may find resources through them and them through her.
Leaving a company is like graduation. You may leave the institute, but your connections stay with you.
How do you stay connected with past and current clients? Prospects?
Tuesday, October 23rd, 2012 at 9:32 AM
Once upon a time, geography and the surrounding community limited the customer base for small businesses. Today, our connected world offers an unprecedented opportunity for small businesses everywhere because we can live anywhere and work with clients on a global scale.
But what have we sacrificed? Sometimes we long for the days when an owner knew the name of every customer who entered the store. Communities foster customer loyalty and help keep a small business afloat during tough times.
Building meaningful relationships lies at the heart of social media marketing. Social networks like Facebook and Twitter are not solely another avenue for advertising your products and services. They exist to form a community for your business.
To build a small town atmosphere of support online for your company, remember these four key points.
1. Be a Resource
Customers look for people and businesses that they can trust. Using your social media accounts, you can be a source of knowledge about your company’s area of expertise. Instead of just posting about sales and promotions, use these outlets to share information that you’ve been learning or reading about.
If you’re an accounting firm, this could mean posting easy-to-understand updates about changes in the tax code. Likewise, a natural foods store might post about a new study questioning the health benefits of a product like soy — even if it’s among the products that they sell. By being honest and providing real, objective content, customers realize they can trust you with their purchases.
2. Be in Touch
The ability to directly contact your customers is a valuable asset. First, you have to establish trust – people don’t want to give out their email or phone number in fear of receiving spam. If you can collect this information, however, you now have a direct line to your base. Offer a discount to compel people to sign up for a newsletter or coupons sent through text messages.
Once you collect the contact information, don’t abuse the trust. A monthly e-newsletter can go a long way in helping build on that trust. Shape the newsletter the same way that you do in social media. Balance objective content with information about your products and services. 80/20 works well here where 80 percent of the content is valuable information and 20 percent is self-serving. Likewise, a weekly text message about a great deal helps remind customers to visit your site or connect with you.
3. Say thank you … always.
Regardless the type of business you run, saying thanks never goes out of style. If all of your transactions go through an automated online system, you can send a follow-up email that says thank you and includes a link to a survey or a comment box where people can offer feedback. (Yes, you can automate this.)
If you’re a company that deals with fewer clients than a retail store, it may be feasible to send handwritten cards. Once you order the cards, it only takes one minute to write a line or two of thanks and drop it in the mail. The effect can be a long-term and fruitful business relationship.
4. Remember Special Occasions
Customers need reminded that they’re doing business with fellow human beings, especially in a time when much of our business and interaction occurs through the portal of a connected device. Holidays aren’t an excuse to have a sale. Depending on the size of your company, sending holiday cards or gifts to your most valued customers works wonders in building loyalty and strengthening relationships. If a competitor ever comes along, clients will remember that you sent them holiday wishes. It’s also okay to celebrate your company’s birthday. Remind your customers that you’re growing, and it’s thanks to their support.
In a business world where we’re increasingly separated from clients, it’s important to find ways to establish real connections through relevant content and direct outreach.
What other ways have you found to get to know your customers?
Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, a provider of personalized pens, imprinted apparel, mugs, customized calendars and other promotional products. He regularly contributes to Promo & Marketing Wall blog.
Tuesday, October 2nd, 2012 at 9:46 AM
Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Sonia Korn-Grimani’s WOW! Women On Writing Blog tour. We’re giving away a signed copy of “Sonia’s Song” [affiliate]. Read on to see how you can win.
About Sonia Korn-Grimani: Sonia Korn-Grimani earned her doctorate in French literature and the teaching of foreign languages, and directed a multi-cultural language program at UNESCO. With her husband John, and their children Anthony and Renee, Sonia traveled and lived all over the world. In her album Cantos al Amor, Sonia sings in 16 languages. In 1989, Dr. Korn-Grimani was knighted Chevalier dans l’Ordre des Palmes Académiques, and in 1996 she was decorated Officier des Palmes Académiques.
Living Life to Its Fullest by Sonia Korn-Grimani
The following fragment is from the Chapter “Hidden Cargo” from my memoir “Sonia’s Song.” It is June 1939, and my brother Heini and I, at the time aged 9 and 7, have been left by smugglers 40 kilometers from the German-Belgian border. The smugglers told us to walk along the track until morning and hide if we hear anyone coming. Even though it took place more than 70 years ago, I remember this long journey, fraught with danger, with extreme detail. At any moment, we could have been discovered by soldiers or sympathizers along the way. It was just one of many, many times that we lived through terrible danger before and during the war.
We continue along the tracks, towards the border. Night deepens. I hear sounds through the trees — rustling leaves and then branches cracking. Is someone following us? I grab Heini’s arm. He’s heard it too. We start to run.
We run through the darkness, until we are out of breath and our legs give out. I can’t catch my breath and wonder if I am breathing too loud, if my breath will give us away.
I hold my breath and listen. The wind rustles the branches of the fir trees. An owl calls, inquisitively, then silence. Maybe we outran them, whomever they were. We continue our walk west along the tracks.
The crescent moon lowers and sets behind the trees. Don’t leave us Moon — we will be all alone in the dark. Just then I hear rumbling again on the tracks. Heini grabs my arm and we throw ourselves into the side of ditch, although it is shallower this time. I press my face into the dirt, and hold my breath.
After the train passes, I roll over carefully, open my eyes, and look up into the night sky. Even though I am too anxious to feel hungry, my tummy grumbles, loud enough for Heini to hear. He pulls out his butter sandwich and tears it in half, then half again. He hands a piece to me, and the butter, a rare treat, tastes like the best meal I’ve ever had. I try to keep the flavor on my tongue as long as I can.
“I suppose we’ve been walking for four hours. We still have a long way to go yet. I doubt we’re even a third of the way there,” whispers Heini.
We press on as fast as we can. After a few more hours, my toes blister, each step becoming painful. I curl my toes to prevent them from rubbing my shoe, but this only helps so much.
“Sonia — train!” We bolt off the tracks, jump into the ditch and wait.
After the train passes, I look up and find Polaris overhead. I see the great wagon and the kneeling giant Hercules with his club making his way across the sky, as we make our way to an uncertain future. The stars become our guide, our hope, our comfort, lighting our way in the darkness.
So much of my life during the war feels like it was broken up into little bits. We were in hiding, living for weeks and months on the run with the Nazis always just a step behind us. Each day, each moment, we didn’t know what was lurking around the corner, what the day would bring, or if we would ever see each other again. I remember each time I’d see my mother I would try to savor that moment in time, because I honestly didn’t know if that would be the last time I’d see her.
And the thing is, we didn’t really know then, and we don’t really know now. Perhaps it is an effect from living day-to-day, and experiencing deprivation and danger for such prolonged periods of time as a small child, but I remember many times during the war my senses being heightened, and my world reduced to what I could see, hear, and smell at that instant. The past didn’t matter, the future didn’t matter. All that exists, really, is the present.
After war’s end, I was able to book passage on an Italian migrant ship, the SS Napoli, which was filled with hundreds of other people like me from war-ravaged Europe, all trying to seek a better life for ourselves. We left from Naples, Italy, and traveled past Egypt on the Suez Canal. During our nights on board the ship, we congregated on the top deck and sang to entertain ourselves. The passengers fervently loved Italian operas. They asked me if I know any Puccini arias, and I sang for them and led them in song. There we were, a chorus of fellow émigrés from all over Europe, united in harmony, singing Puccini under the summer night sky.
We were all so tired, so weary of the war, of our past, of our circumstances. But I felt a shared sense of determination to make something of ourselves in our new land. It was a time of joy as we ventured to our new home, a time to reinvent our lives and break from our past, and a time of sorrow for leaving a part of us behind us. And as I was singing beautiful songs under the night sky with my fellow émigrés, I felt a pure joy as I lost myself in the music and the summer night and the companionship of the other travelers.
I looked up at the stars and thought of the time Heini and I were laying in the soil, trying to disappear into the ground as the trains would pass us by on that fateful trip, pretending very hard not to exist, catching a glimpse of the great hunter in the night sky. And as we were trying to momentarily slip out of existence, so too did our fears and troubles, at least, for a brief instant.
We tend to cling to the past, and always make plans about the future. But in the moment, you are who you are, no more, no less; you are perfect, you are the sum of all that has happened in your past, you are the vessel of potential for every good thing that will do in your future. And if you get lost, the stars to will always be there to guide you on your way.
About Sonia Korn-Grimani‘s Book: At the age of eight, little Sonia Korn is declared an enemy of the German State. She and her family are given a grim option; either find a way to disappear, or be rounded up and sent to certain death. After a perilous escape to the Belgian border, and becoming caught in the chaos and carnage of war-torn France and Belgium, Sonia finds that she must give up everything she knows and loves just to survive. This is the complex true story of one girl, who rises from war’s ashes to sing the songs of hope and love world-wide. A heart-wrenching and poignant memoir, by internationally renowned singer Sonia Korn-Grimani.
Comment and win: The prize: winner gets signed copy of “Sonia’s Song.” For a chance to win, please leave at least a 30-word comment about how you live life to its fullest or what music means to you. You have until 11:59pm on October 11, 2012 to qualify for the drawing. The unbiased and robotic Random.org has the honor of picking the winner.
Tuesday, September 11th, 2012 at 10:01 AM
From the first job out of college, I’ve worked for organizations where we could choose our hours as long as we were there between 9 a.m. and 3 p.m. By 7 a.m., you’d find me at my desk tackling my first tasks of the day. In one company, two of us had an unspoken competition going to see who would arrive first. The guy, an hourly worker, did everything he could to work long hours. Yet whenever I arrived after he did, I’d find him sleeping and I’d dream of crazy pranks to pull on him during his zzz moments.
The fake busy
I’ve also seen people faking their busyness when I walked past their cubicles at the end of the day. They may think they looked busy, but most of us knew they wanted to stretched their hours so they’d look good and outstay the boss.
Sometimes the problem was their inability to end a phone conversation. It didn’t take long to learn that being deaf — among other things — made me a more efficient worker. My phone calls required a third party (the relay operator), so folks were less tempted to call me or have a friendly conversation.
The crazy busy
Then there are those who are truly crazy busy as described in “The ‘Busy’ Trap” from the New York Times by Tim Kreider. Gini Dietrich also shares her experience in “Always ‘crazy busy’?” How many times have you know parents who report some variation of this? “My seven-year-old does scouts, baseball, soccer, basketball, religious school and youth group.”
In the old days, playing three sports wasn’t a big deal because each lasted for one season per year. Soccer in the fall, basketball in the winter and baseball in the spring. Now, these sports have two or three seasons a year. Players who try to stick to a sport once a year may not be able to get back on the team, so they play every season to avoid losing their spot.
I also used to work a lot on the weekends writing content for my websites and handling whatever remained from the week or jump ahead for the next. That changed when I injured my thumb. I could barely work at all, so I broke the habit of not working weekends.
Taking back weekends
By the time my thumb worked again, I struggled to work on weekends. I decided that weekend work would no longer be the norm. Because of this, my family and I went to the State Fair, International Festival, the amusement park. We don’t do something every weekend or even once a month, but we do more than we did in the past.
We’re a low key family of homebodies. (Daughter is the exception and she’s living it up as a college freshman.) But still, I look for experiences for us to do together. With first born in college, I know how quickly a childhood fleets. With my dad’s passing, I know how quickly life fleets.
The one thing I sacrificed? My blog. I’d write blog posts on weekends because I devoted my weekdays to clients. It may have hurt this website’s search engine standings and traffic, but there’s more to life and finding business than satisfying Google Panda, Penguin or whatever search engine best practices has us riled up. People say if you want something, make time for it. I don’t believe that. Instead, it’s about prioritizing your life, starting with the top items and stopping before you fill up your slots. This ensures you have room for the unexpected (and they ALWAYS come up) and taking it easy.
Here’s a great excerpt from Tim Kreider’s article:
Like most writers, I feel like a reprobate who does not deserve to live on any day that I do not write, but I also feel that four or five hours is enough to earn my stay on the planet for one more day. On the best ordinary days of my life, I write in the morning, go for a long bike ride and run errands in the afternoon, and in the evening I see friends, read or watch a movie. This, it seems to me, is a sane and pleasant pace for a day. And if you call me up and ask whether I won’t maybe blow off work and check out the new American Wing at the Met or ogle girls in Central Park or just drink chilled pink minty cocktails all day long, I will say, what time?
You know what? I look at my life and remind myself I have what I wanted: family, home, flexibility and the time to enjoy the little things and exercise. For the most part, I’m happy. And when I’m happy, I do a better job of keeping my family and clients happy. So it’s critical — not selfish — to take care of yourself first and keep your busyness under control.
How’s your schedule? Are you the right kind of busy? Do you leave room to breathe?
Wednesday, August 1st, 2012 at 11:38 AM
Even with all the gadgets I have and time I spend on the computer, I still look forward to reading the print edition of my local newspaper every morning. Recently, I saw an ad in the paper from a hypermarket (combination of grocery and department stores) that I’ll call CubeMart.
Normally, I don’t pay attention to ads, but this full-paged ad caught my eye because it’s misleading. The ad shows a customer’s shopping list and compares her receipt from two stores. What store first comes to mind that would be CubeMart’s competitor? Bull’s eye. It’d be another hypermarket.
Not in this ad. CubeMart decided to compare itself with a drug retailer that I’ll call CubeGreens. If there was ever a time to use the apple and oranges cliché, this is it. Both serve different purposes. I shop at those two stores in very different ways. When I go to the drug retailer, it’s usually to pick up a couple of items or grab things on sale. It’s walking distance from my house, so it comes in handy during an illness.
I certainly wouldn’t buy pull ups at the drugstore — not because I don’t have kids that need them — but because they’re almost always overpriced. Pull ups, laundry detergent, snacks, toiletries, medicine, plastic bags and nine other items appear in the two store receipts CubeMart used to show the customer would’ve saved 15 percent had she chosen CubeMart.
Even if CubeMart had used a direct competitor in the ad, I notice the fine print says prices may include special prices good through a certain date and they may not be representative of prices in other stores of the two chains. And, of course, it covers itself by saying that prices at CubeGreens may have changed.
This is a simple example of how companies can skew data to tell a story that reflects positively on their brand. Here’s another example. Every year, a popular news magazine publishes a list of the best schools in the U.S. Dig deeper and you’ll find plenty of stories reporting problems with the data used to create the list.
Many accept information without questioning them. This also happens with expert commentary, encyclopedias (both famous encyclopedias have published errors) and wordgraphics. (I call them that because they’re too wordy to be true infographics).
We’re overloaded with information, but we don’t have time to question it all. It requires we change how we absorb information and what we do with it.
Most of the time believing reported information is harmless. If a customer believed CubeMart’s ad and switched (still apples and oranges), the worst that can happen is the customer doesn’t save as much as money as she could have at the real competitor’s store.
When should we believe or verify the information we receive? How do we know what sources to trust?
Tuesday, July 10th, 2012 at 9:08 AM
Image by sxc.hu user ortonesque
Online reputation management is not just the province of those businesses and public figures that have been subject to scandal. On the contrary, in this age of Google where anyone can look up anything and anyone, reputation management is vital. For small businesses, it’s not a vanity or a luxury, but a true necessity.
Think about it this way. Whether you’re a small business owner, the manager of a dental practice, professional services provider or the owner of a café, you need to bring in new customers. And you typically bring them in one at a time, not en masse. The thing is, customers you bring in are likely doing their due diligence, checking you out on Google and seeing what other customers have said about you.
If Google only brings up positive information about your brand, then you’re in fine shape. If there are any negative listings or bad reviews out there, however, then your company’s online reputation is sunk — and along with it goes your business prospects.
It doesn’t matter if those unwanted listings are true or not. Maybe they’re legitimate customer reviews, or maybe they’re defamatory posts written by business rivals or disgruntled employees. What matters is that these undesirable Google listings are going to send potential clients to your competitors — and your small business will begin to fade into oblivion.
All of that is the bad news. The good news is that reputation defense is very possible — whether you choose to enlist the services of a professional reputation management company, or simply do reputation repair strategies on your own.
Here are five cost-effective steps that any small business can use to ensure maximum brand protection.
- Know your online reputation. This is the easiest, most significant step for protecting your business’ online reputation. It’s astonishing, the number of businesses who don’t realize what people are saying about its products and services on the Web. Monitoring your reputation can be as simple as using Google and Bing, and perhaps setting up a Google alert, as well. Searching on Twitter and Facebook is also a good idea.
- Build a strong, defensive wall around your brand identity. Now that you have a good idea of where your business stands in terms of its reputation, you’re ready for the next step of building a strong, defensive wall. Start by snatching up all domain names associated with your business — that is, the name of your company, .com, .net, .org and so on. You may not actively use these domains, but owning them helps you build a hedge of protection on Google and other search engines.
- Get active on social media. A good Facebook, Twitter and even Pinterest presence can be vital for your company. It shores up goodwill for your brand, and it populates search engines with positive content. Perhaps most importantly, though: if you’ve claimed your company’s name on Facebook and Twitter, then your enemies can’t seize it to use against you. Watch for company mentions — good and bad — and respond to them as you would a customer who calls to complain or compliment. If you don’t have an answer to the problem, acknowledge you heard the customer and you’re working on it.
- Create positive content about your company. Once you’re bought up some prime online real estate, and started using social networks to your advantage, then you can begin the work of amassing some strong, compelling content about your company. Remember that the battle over your company’s reputation is a battle for Google dominance. If someone writes a bad review of your company, and it shows up on page 10 of a Google search, that doesn’t matter. It’s what’s on the first page that matters. The best thing you can do to protect your brand, then, is to inundate Google with as much positive, brand-enhancing content as you can — using the very domains and social media accounts you claimed earlier!
- Bury bad reviews and listings. The final step is to remain committed to the process of publishing positive content, and trusting that positive content to do its job. While responding to feedback is important, it’s equally important to remember that the creation of positive content is what will ultimately curb the effects of bad reviews. Stay resolute in your content creation, and remember that it’s likely to be an ongoing process, one where you build your defensive wall, one brick at a time.
A small business needs a sterling reputation on the Internet. Your online reputation is more than just your business card in the virtual world — it’s the source of all your credibility as a company. By taking these simple steps, however, you are effectively taking online reputation seriously — something that will pay huge dividends in the end.
About the author
Rich Gorman is an expert practitioner of reputation management techniques and a designer of direct response marketing programs for companies large and small. He leads the team at www.reputationchanger.com.
Thursday, June 14th, 2012 at 9:50 AM
Image from sxc.hu user iprole
Most blogs allow readers to add a link to their own websites. This gives the blog’s owner and other readers a way to connect with that reader. However, most content management systems (CMS) and blog apps like WordPress add “no follow” in the code. This prevents search engines from rewarding commenters’ link back to their websites with search engine optimization juice. What happens is these apps add “no follow” in the code preventing search engines from following those links.
I used to have a plug-in that linked to readers’ latest blog entries. That went away because of problems. Because I appreciate every single person who stops by to read this blog and leave a comment, I investigated the possibility of removing the “no follow.” In a perfect world, it’s a great way to reward people who take the time to read a post and share thoughts.
I looked at some blogs that follow reader links. What I found was ugly. Lots of nonsensical or hollow comments along the lines of “I agree” and “This is a great post!” A comment of value rarely showed up. Most of these “do follow” blogs have subpar quality.
Few — I mean very few — “do follow” blogs had posts worth sharing that could evoke great discussions. Not a single one of these better quality blogs managed reader (fake readers, really) comments that were laden with comment spam. All that comment spam ruined the experience, which hurt the quality of those blogs. Furthermore, it wasn’t clear how Google and other search engines view blogs that don’t have “no follow” on comments.
It was those few good quality blogs that compelled me to leave the “no follow” in place. Even if I control every comment that is or isn’t published, I don’t want to attract the bad element.
Obviously, there’s no benefit in removing “no follow” from comments. So how can bloggers reward the readers who care enough to join the discussion? I visit their blogs to leave a comment or I tweet their latest blog entry.
What if all apps turned off “no follow” in comments? How can bloggers reward readers who post valuable comments?
Thursday, June 7th, 2012 at 11:35 AM
I’ve been busy over at Bionic Ear Blog as two great blog posts inspired the two recent posts. I’m sharing them here as that blog and this one have different audiences. You may be interested in learning a little more about what it’s like for a deaf person to hear and the different types of captioned videos available.
Furthermore, I want to open the door to your questions about deafness. Ask anything. I know how hard it is to ask someone such questions — unless you know the person very well — because you don’t know whether that person is sensitive or open. Ask away.
Closed-Captioned Video Examples has actual videos of different types of captioned videos so you can see how they’re different. If your business produces videos, it will give you things to consider in creating accessible videos. (This is only a small part of accessibility. There are also accessible videos for people who are blind.)
What Do Hearing Loss, Hearing Aids and Cochlear Implants Sound Like? does exactly that and includes videos.
What questions do you have about deafness?
Wednesday, May 30th, 2012 at 9:22 AM
Image from sxc.hu user nitelife-d
The frequent fliers who flew too much tells about travelers exploited the loopholes in the American Airlines unlimited AAirpass program. Although they paid $350,000 for the pass, they took advantage to garner millions of miles. Now the program is under review because it’s costing AA millions of dollars in revenue. “Rothstein, Vroom and other AAirpass holders had long been treated like royalty. Now they were targets of an investigation,” wrote Ken Bessinger of Los Angeles Times.
The AAirpass went on sale in 1981. The airline began investigating the frequent flyer program in 2007. Would it have made a difference on the company’s finances had it stopped the program soon after seeing the abuses? “It soon became apparent that the public was smarter than we were,” said Bob Crandall, CEO of AA from 1985 to 1998. “Soon” sounded like the airline recognized the problem early on.
One of the customers mentioned in the frequent flyer story bought his AAirpass in 1987. Six years after the program went into effect. If AA saw these problems soon after, why didn’t it stop offering it before 1987?
The New Deal
Sometime in the ’90s, I read a story about repealing Franklin D. Roosevelt’s New Deal programs because they no longer had value or applied. I tried to find something about that and the best I found was a Kansas Free Press story on how the New Deal doesn’t work in modern times. With new processes and technologies, old government programs become obsolete. Yet, some keep on churning and wasting millions of dollars that could be use elsewhere.
That’s what happens when doing business as usual without a checkup. Check ups also work for other areas in a business. For example, my manager and I led a weekly meeting with all the managers of a department. After my manager left and my team changed its direction, we stopped the meetings. Some keep on meeting without realizing they’ve strayed from the original purpose.
Phone Plans and Web Hosts
My husband took on a project that involved reviewing employees’ phone plans. He found that one traveler racked up big phone bills because his plan charged high rates for making calls in the countries he visited. Switching plans saved the company a few thousand dollars a year — all on one employee. After reviewing all the plans and making the changes, the company saw huge savings.
A review of your contracts and services is also worth your team, even for a one-person business. I signed up for my first meryl.net web host at $29.95 per month. That price was the norm at the time when there weren’t many choices. I had problems with the hosting and the customer service. Despite the effort it would take to move the website, it was worth shopping around for another web host. I signed up with a host that cost $12.95 per month. And it came with a bonus: fast, dependable customer service. They went out of their way to help with problems they could’ve easily said, “We don’t do that.”
Their service didn’t stop there. As a webmaster for several nonprofit websites, I came across another high quality web host that offered the same features mine did and for less. I contacted my web host to see about meeting the price. They did. I also signed up with the web host for one of my nonprofit organizations.
What other areas should undergo a check up in a business? Does your company conduct check ups? What results has it seen from the check ups?
Thursday, May 17th, 2012 at 7:54 AM
Image from sxc.hu user awottawa
“It bothers me to watch the hordes at the farmer’s market, swooping in to each booth, grabbing a sample and walking away,” writes Seth Godin. In his post, he explains that it bugs him to see farmers giving away free samples at a farmer’s market. Instead of offering samples, they need to focus on building connections. Of course, building relationships leads to trust and eventually the buy. No argument there.
I’ve been guilty of picking up a sample and avoiding eye contact with the person at the booth. But I do the same thing in clothing stores. Two reasons for this. One: I want to make my own decisions without interaction. If I need help, I’ll seek it. Two: I don’t want to risk having an awkward conversation or embarrassing situation if I can’t read the person’s lips.
Example. Years ago, I was trying on clothes in a store with my mom nearby. Apparently, the sales person had been trying to talk to me while I was in the changing stall. She admitted to my mom that she thought I was a snob. We had a nice conversation, I bought a few things and I walked away with a good story.
If I I decide to buy the sampled item, then I’ll go back and grab it.
Granted, Godin could be speaking of farmer’s markets and not other situations. After all, he has given away many books. It’s true that free samples don’t work for everything. Writing and designing on spec has had plenty of controversy. Yet, sites like 99designs thrive. These sites allow clients to post a project posting a fee for the winning design. Designers submit their entries based on the client’s requirements and cross their fingers. Imagine the time the designer invests in creating the work. If the designer’s work isn’t selected, that’s time wasted. And many do it again and again.
I’ve bought many things as a result of free samples. Some of these, I continue to buy. While 10 people may have sampled items with no plans to buy, the company turned me into a loyal customer. My regular purchases paid for the 10 little samples and then some.
Heck, I’ve even bought from companies after receiving their swag that had nothing to do with their product or service. The swag helped me remember them when I needed their services. Yes, I researched the company before hiring them. No one expects you to buy on swag alone.
Building relationships is important. No question. Still, free samples. They can be a good thing. Maybe not for farmer’s markets, but certainly for others.
What are your thoughts on samples? Spec work?
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