Books
-
Plug Your Book! Book Review
March 27th, 2007 |Authors can’t rely solely on their publishers to do the marketing for their book especially self-publishers. They need to take it in their own hands and the Internet simplifies the task. However, are authors making full use of the Internet? Plug Your Book! is a checklist complete with instructions so authors ensure they explore every [...]
-
Emotional Design Book Review
January 30th, 2007 |Norman opens the book with a discussion of three teapots he owns. He doesn’t use them, but he loves how each tells a story. One is impossible to use, one is a classy glassy Michael Graves design and one is unusual. Norman says when we like the look of an object; we’re more willing to [...]
-
The Intellectual Devotional Book Review
January 17th, 2007 |I recently read an article that says executives have higher vocabulary than the average person. Managers, too, but not as high as executives. This book is a great way to expand your knowledge. A devotional is a short religious service. Religious and spiritual devotional books break down religious readings into short chapters to help readers grow [...]
-
POP! Stand out in Any Crowd Book Review
January 10th, 2007 |A person or a business can do everything right and still struggle to move to the next level simply because it doesn’t stand out from the crowd. Sam Horn opens with a great example of this from American Idol. Judge Simon Cowell told an eliminated contestant, “You have a good voice and you’re a nice [...]
-
Loyalty Myths Book Review
January 3rd, 2007 |Pareto’s principle states that 80 percent of a company’s business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won’t succeed and explains why the 53 customer loyalty beliefs are myths. Businesses that work to keep [...]
-
Book Yourself Solid Book Review
December 28th, 2006 |Businesses especially small businesses expect employees to do more than their main job and this often includes sales and marketing. Book Yourself Solid contains activities that business people most likely already know. However, Michael Port brings these activities together and organizes them using lists and questions to help the reader find the answers. The author writes [...]
-
Top 10 Books for 2006
December 11th, 2006 |Here are the best books I’ve read in 2006 in no particular order. Beware that not all of these books published this year, but rather they’re books I read. Emotional Design: Why We Love (or Hate) Everyday Things: I haven’t written this review yet as I just finished it. Reading Norman’s follow up to Design of [...]
-
Book Review: Writing White Papers
November 14th, 2006 |Thanks to Web sites and email newsletters, white papers have become a great way to market a product or service. A visitor can get a free white paper in exchange for signing up for an email newsletter or basic information. People can’t resist a free offer and white papers — when done right — can [...]
-
Trade, Swap, Exchange Sites
November 13th, 2006 |Trading / Swapping Don’t want to spend a dime? How about trading or swapping? Sick of a book, movie, or album? Trade it for something fresh. Bookcrossing: Leave a book for someone else to discover from over three million registered books. BookHopper: UK-based swap site where users pay the cost of shipping. Bookins: Trade books for the cost of [...]
-
Summer Read: You Could Do Better
August 14th, 2006 |TV trivia and history fans who enjoy summer-style reading will quickly devour this story and its references to TV shows: past, present, and fictional. Lehmann introduces us to Daphne Wells, a TV lover who has the perfect job: museum curator at the Museum of Television and Radio. Daphne meets Charlie, also a TV aficionado, who has [...]
Newsletter
Search and archives
-
Popular site tags
-
Categories
Other stops
Recommended
Sponsors
All Content © Copyright 2008 Meryl.net. This work is licensed under a Creative Commons License.
Privacy Policy | Thanks to Blue Flavor | Valid XHTML and CSS
