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• Requirements Analysis Problems

  January 24th, 2007 |
  

  Having worked as a process manager and tech writer in software development for over 10 years, I ran into the problems covered in Five common errors in requirements analysis. Problem 1: Customers Don’t Know What They Want This is often true because much of development has to do with technology that’s beyond the customer’s knowledge. In terms [...]

• POP! Stand out in Any Crowd Book Review

  January 10th, 2007 |
  

  A person or a business can do everything right and still struggle to move to the next level simply because it doesn’t stand out from the crowd. Sam Horn opens with a great example of this from American Idol. Judge Simon Cowell told an eliminated contestant, “You have a good voice and you’re a nice [...]

• Loyalty Myths Book Review

  January 3rd, 2007 |
  

  Pareto’s principle states that 80 percent of a company’s business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won’t succeed and explains why the 53 customer loyalty beliefs are myths. Businesses that work to keep [...]

• Book Yourself Solid Book Review

  December 28th, 2006 |
  

  Businesses especially small businesses expect employees to do more than their main job and this often includes sales and marketing. Book Yourself Solid contains activities that business people most likely already know. However, Michael Port brings these activities together and organizes them using lists and questions to help the reader find the answers. The author writes [...]

• Book Review: Writing White Papers

  November 14th, 2006 |
  

  Thanks to Web sites and email newsletters, white papers have become a great way to market a product or service. A visitor can get a free white paper in exchange for signing up for an email newsletter or basic information. People can’t resist a free offer and white papers — when done right — can [...]

• Book Review: The Corporate Blogging Book

  August 9th, 2006 |
  

  Disclaimer: I did research for Debbie Weil for this book. Yes, there’s a flood of books on business blogging hitting the market, but each one is different. Debbie Weil’s The Corporate Blogging Book is written for the corporate-minded person who isn’t sure about the blog thing especially in a business setting. The book tells it like it [...]

• The Corporate Blogging Book Release

  August 3rd, 2006 | Tags: Blogging, Books, corporate+blogging
  

  Hearty congrats to Debbie Weil on today’s official release of her book, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (You can check out a free chapter here). I’m honored to have played a small part of her special project as I helped her with research. Debbie provides her 5 [...]

• Spread the Marketing Wealth for Best Results

  July 10th, 2006 | Tags: blogs, bulletin boards, discussions, feeds, forums, wikis
  

  Stock investors always say, “Diversify!” Imagine if you had all of your stock in one company and it went bankrupt. This scenario is what happened after the dot com crash. Putting all your eggs into one basket labeled “email newsletters” can also spell disaster. The eggs might meet the same fate as Humpty Dumpty. But if [...]

• PowerPoint Abuse: Presentations revolving around Powerpoint

  July 5th, 2006 |
  

  Over the last few years, comments have popped up on how PowerPoint ruins many presentations. That’s backward. Presenters ruin presentations by using PowerPoint. PowerPoint isn’t the criminal here. The crime comes from people not using creativity in designing their presentations. Weird Is Good (near the end of the article) took a ingenious approach in a [...]

• Book Review: Smartsourcing

  June 27th, 2006 |
  

  Outsourcing is here to stay, regardless of how employees feel about it since businesses continue to save money as a result. It is, however, evolving into something less threatening to employees as companies discover savings–by using other companies to manage a part of the business that’s not considered one of their core processes. Smartsourcing looks [...]

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