Writing
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Cook up a Style Guide
October 30th, 2007 |People ask whether to capitalize Internet, web, or net, and which of the following to use: e-mail vs. email, tradeshow vs. trade show, and web site vs. web site. No one likes an indefinite answer, but it’s up to you or your organization. To ensure consistency on such thorny words, most editors rely on a [...]
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Is a Blog Right For Your Business? (Part II)
October 10th, 2007 |Participating in the Community Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that’s where trackback comes in handy. Trackback is a [...]
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Is a Blog Right For Your Business? (Part I)
October 9th, 2007 |Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. After a little while, the blogs die. While cleaning a list of blogs, I deleted countless sites because the sites and blogs no longer existed. The people [...]
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Writer Self-promotion on a Zero Budget
October 4th, 2007 |Note: The tips in this article can apply to other freelance careers including Web design, art, and photography. People emailed me asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish much writing in a short time. I have accidentally [...]
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Four Tips to Quickly Apply KISS in Writing
October 3rd, 2007 |I have added a new word to my vocabulary. Logorrhea. We’ve all been touched by it. What is it? The Word Spy defines it, “excessive verbosity and long-windedness. Also know as verbal diarrhea.” Basically, you’ll find plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for [...]
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A Writer’s Coach: An Editor’s Guide to Words That Work Book Review
August 1st, 2007 |Books on writing often reiterate the same advice we learn over time, the reader sometimes lucks out in using a tidbit or two. Realistically, no one has time to study the advice and put it to practice. Thus, it’s not a bad thing for a book on writing to cover the things we’ve read before. [...]
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10 Tips for Dealing with Problems
June 14th, 2007 |Stephen Hopson of Adversity University asks how people deal with adversity. The following lists ten ways I attack adversity. Perseverance. Do it. You stare at blank page. You can’t decide whether to accept a scary new assignment. Instead of dwelling on fears and roadblocks, do something. I recently accepted a writing assignment that scared me. Rather than [...]
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How to Build High-converting Subscription Pages
April 27th, 2007 |When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable. What do I do then? The possibilities: [...]
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Pitches: Lessons in What Not to Do
April 5th, 2007 |Mission statements, vision statements and goals: Where is it written they have to use fancy words and be a mile long? If they aren’t memorable, how can you expect your employees to implement them and your prospects to understand your objectives? Most of us struggled to determine which message each company’s CEO pitched. Many of the [...]
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Plug Your Book! Book Review
March 27th, 2007 |Authors can’t rely solely on their publishers to do the marketing for their book especially self-publishers. They need to take it in their own hands and the Internet simplifies the task. However, are authors making full use of the Internet? Plug Your Book! is a checklist complete with instructions so authors ensure they explore every [...]
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