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• Short Introductions on Web Pages

  March 31st, 2008 | Tags: audience, web content, web site, writer, writers

  Jakob Nielsen’s Blah-Blah Text makes an important point that web site visitors want to cut to the chase. They don’t want to waste time with a welcome message or any of that. We writers have learned that we need to have an opening, body, and conclusion. But we also know that writing for the web breaks [...]

• Audience Matters

  March 4th, 2008 | Tags: audience, podcasting, target market

  Here’s a great example I ran into that proves audience matters when writing content and designing Web sites. Audio expert Penny Haynes asked: Is the term “Technically Challenged” a positive, negative or neutral marketing term? I’d really like to hear from people who are NOT comfortable with technology to ascertain if using that term to reach them [...]

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