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Marketing Books Online
November 16th, 2007 |With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role in [...]
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Book Autographs from Afar
March 22nd, 2006 |Instead of standing in line to get an author to autograph your book, you can ask for an autograph without going anywhere. Author Margaret Atwood invented a tool for virtual autographs called LongPen. Some believe that it will end the personal contact between authors and readers. I don’t. MoneySense article on LongPen. Many of us don’t [...]
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A Book Needs More than Oprah
February 23rd, 2006 |Authors believe that going on Oprah is the ultimate thing to do for a book. Being an Oprah Book Club selection, no doubt, leads to a best seller. But what about those authors who just appear on the show when it covers their subject? Dan Janal has posted an Oprah PR Leads Challenge. He asks folks [...]
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Connect with Your Favorite Authors
January 9th, 2006 |I’m a member of an online book club and one of the neatest things — though I don’t participate — is the conference call with the author of the book we’re reading. Turns out our book club leader wasn’t one of the few who came up with the great idea as according to USA Today, [...]
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Book Gnook
April 15th, 2004 |Gnooks is a seld-adapting engine that helps you find new writers based on writers you like. Also, enter a favorite writer and it creates a map of related writers. It does the same for movies and music. There’s a section called Web, but it works differently from the others. Very cool! Book lovers, go straight [...]
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