Image from sxc.hu user miamiamia

As the deadline for the RSVP approached, I grew disappointed each day after checking the mailbox. By the time the RSVP due date came and went, 50% of the replies from one list and 60% from the other came in. So I did the uncomfortable thing of emailing folks who hadn’t replied.

Good thing I did. Some said they never received the invitation, or maybe it got lost with the holiday season mail. By the time I emailed everyone whose email I had and weren’t obvious nos (out of towers, recently widowed, etc.), the replies went up to 65% and 85%. Not bad considering I didn’t have addresses for some of my son’s friends. (He had to hand deliver these, some of which never made it to the recipient.)

When I selected the invitations, I debated whether to do RSVPs by email or by mail. I asked the stationery vendor if one method had more success. She said it varied. Besides, it’s easy to make a mistake in typing an email address. A recent invitation using email RSVP used an email address that wasn’t short — something like jennifersweddingrsvp@hotmail.com. I opted for the traditional route: a reply card with a self-addressed stamped envelope (SASE).

Working with clients is similar. Sometimes if you haven’t heard from a client, you need to follow up. This makes it easier on them like a reply card and a SASE because they hit “reply” and don’t have to look up your contact information. I have one new client, a very small business. He paid half up front and hadn’t had me do much by the time the first of the year rolled around. I followed up with him every couple of weeks.

Some clients need nagging. Not in a bad way … They actually appreciate it. Every client has a different style of getting things done, and for some, it helps when the contractor or freelancer is proactive.

Even checking in with former clients leads to new business. I worked with one client during the early days of his start up. The business did so well that it bought two companies and closed multiple venture rounds, including one from a top venture capital firm. The company moved its headquarters and hired full-time employees. I helped until they found full-time employees.

I contacted the CEO of the company, who originally brought me on board, to see how things were going. It turned out he left the company and went to work for another start up. He’s been assigning a variety of projects to me.

Another client hadn’t responded to my submission for a small project. I followed up with her to find out the status. She said that we were almost there and to follow up with her the next week.

If you find you didn’t respond to an invite by the time the deadline passed, still follow up. A late reply is better than no reply. I believe many people think they don’t have to reply if they’re not coming. We still need to know. RSVP stands for répondez s’il vous plaît, which translates to “Please respond” not “Please respond only if you’re coming.”

What’s your experience with RSVPs? Following up? How do you decide when to follow up and how often?

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As my family prepared to move in our first home, like most people — we had lots to do in the house. To do it all would mean taking shortcuts and buying low-priced items. The result would be less than flattering. The job called for prioritizing to ensure we bought decent quality items. First up: windows. We needed blinds, lots of blinds or else I would go blind with the too many windows we had. (Seriously, the eyes are sensitive to sunlight.)

Image from sxc.hu user ColinBroug

Next, bedroom furniture. Previously, we lived in military housing and chose to focus on the downstairs rooms rather than upstairs including our bedroom. The rest we added when we could or when we saw something that worked.

Good thing we didn’t do it all. It turned out those first few items we bought were my least favorites. The toddler-abused blinds need replacing. The bedroom furniture … I love its function, but not its color. I thought the wood would be a white wash wood. Instead, it was painted a bothersome faint white. We could paint it, but the colors wouldn’t work well in the dark-colored bedroom. Natural wood color works best.

This situation can happen when work slows down and it’s time to bring in new business. It’s tempting to take on every opportunity that comes along. It’s like a reverse of firing bad clients except you’re proactive. Instead of finding yourself working with a less than ideal client, feeling miserable and having to figure out how to get out of it — you skip all that.

I happened to be working on finding another client to serve when several opportunities came in. For one of them, warning signs alerted me to do serious due diligence. In the other, the prospect asked if I could write articles on X, Y, Z topics. I turned it down because I know those topics would require a lot of energy and most of it not good. I’d rather spend the energy looking for a client I can better serve doing work I enjoy.

Turning Down Opportunities

These signs give you the clues you need that a potential assignment or client may not work for you. Be careful when it comes to an assignment that scares you because you’re afraid to fail, not because something is iffy about the client. It may be an opportunity to grow.

• Boring. Think about your least favorite industry. Do you want to spend hours living and breathing that industry? When you work on things you despise, it takes longer and drains more out of you.
• Suspicious. You find little information about the company or person contacting you. The person may use a common email address, provides terse responses to your questions and reveal little else.
• Budgeted. I saved time for a prospect whose message implied she was focused on price. I gently responded if she was looking for a low-priced writer that I was not a fit for her.  I don’t turn down all budgeted assignments. For example, I liked an owner and his business, so I came up with a way to quote a lower price that worked for both of us.

Digging Deeper

Sometimes the first or second contact isn’t enough to decide yea or nay. This is the time to dig deeper. Someone contacted me about writing a bunch of blog posts. First warning sign. The email address came from a yahoo.com address. Second warning sign. The “From” address only had a first name, but she signed her last name in the first message. Half a warning sign.

I searched her name, email address and company name (I had to ask for the company name as she didn’t mention it in the first email — another sign) and found nothing. At this point, I decided this wouldn’t work out. Rather than turning it down, I replied with more questions. Never heard back. Hmm …

When you’re not sure about an assignment, these actions help:

• Research. Look up the client, company, email address and whatever info you have. Don’t stop with the client’s website. Go to social networks like Twitter, Facebook and elsewhere.
• Ask. It feels awkward to ask some of the questions you need to ask, but how will you feel if you take the job and hate it? Request links to related sites. For example, I received an assignment to write for sites on generic topics. Ask for links to those sites.
• Probe. Make sure you get a full picture of the assignment. At first glance, one assignment sounds like writing X articles. Read between the lines, and it could easily be more than double the work because of other tasks involved.
• Check. Your network may know about the person or company. If you find out who has hired your prospect, contact them.
• Follow up. Don’t feel pressured to stop asking questions after the first contact. Ask more questions especially if the answers reveal little new info. (This could be a warning sign, or simply someone who is rushed and wants to reply quickly.)

What types of assignments or clients have you turned down? What do you watch for when a prospect contacts you?

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I’ve used two web hosts since buying the meryl.net domain around 1995. The first charged a bit, had a lot of problems (email delivery and keeping the site up also known as server uptime) and provided subpar customer service. At the time, the rate was probably standard with fewer web hosting services and it being the earlier days of the Internet. (Yes, that is the old meryl.net logo here.)

Another web host came along that charged much less for more features than the original. Some people may not consider it the most powerful web host — it’s a smaller service than the biggies most small to medium businesses use. Because of excellent customer service, I signed up my nonprofit organization with the same web host. Eventually, someone else became the webmaster of that website and complained about the host. (I don’t remember the exact comment.)

Since using the phone through the relay service takes more time than a typical phone call, I prefer to submit questions and trouble tickets through an online system. This web host has that. And most of the time, I get a reply within an hour — regardless if I assign the item as low or high priority. Furthermore, the provider helped me with problems outside the scope.

Because of their superb customer service, I’ve stuck with them since 2003. Sure, it has occasional down time and sent a couple of messages elsewhere instead of my inbox. They’re ready to tackle and solve my problems quickly and efficiently. Like humans, companies are going to experience problems despite using the best quality products and services with a tight process in place.

Here are six easy ways to show the love to your clients and hold on to them:

1. Promote. If a client writes an article, I’ll link to it from Twitter. If I hear a writer needs to talk to someone that my client fits? I forward that opportunity to the client. When a client in the email marketing business publishes a new issue, I link to the newsletter wherever appropriate. Another client offers free webinar, and I help spread the word.
2. Remember. I wrote an article about a product the client sells. Weeks later, I come across a Lego-lized version of the same product. I shared that with the client who got a kick out of it. Sometimes it’s fun and sometimes it’s educational.  It shows I care about them and want them to be successful.
3. Listen. Sounds obvious, but freelancers might not understand the client’s request and start working on the project without understanding what the client said. It’s OK to ask for clarification. Better to ask and get it right the first time than produce something off target and have to do it again.
4. Ask. After working with a client for little while, I ask for feedback. When requesting feedback, I let clients know they can be short or long as they want without taking up too much time. I ask one open-ended and one yes/no question: “What can I do to better serve you?” and ”Are you happy with the work?” Asking also means probing to figure out what clients want. One way to do this is to ask for examples of what they like.
5. Fix. You and I aren’t machines. We make mistakes. It’s how we handle those mistakes that makes a difference. Don’t charge or add a discount to the invoice to fix something. A simple and sincere apology may be all you can do.
6. Thank. I wrote notes to clients using a cool invention known as a pen. This is one thing computers can’t replace and the reason why kids still need to learn cursive.

How do you keep your clients happy? Share a memorable customer service story where you were the customer. How about a story of how you helped a client?

Copyright secured by Digiprove © 2011 Meryl Evans

Credit: Shawn P. Calhoun

Overwhelmed this week and next in hopes to wrap up many things before the kids’ winter break. At least, I know my limit and adjust rather than pressure myself to write up something because I do it most Fridays. Despite the hectic schedule, I took the time to drive through my neighborhood to admire my neighbors’ hard work in decorating their yards. So beautiful.

So on with the show…

Brain food…

• Q&A: MFAs and Metaphors: I’ve been keeping the idea of getting an MFA in the back of my mind and watching for programs. The big question: Is it worth getting an MFA? Getcher answer.
• Shut up and get to work: Need motivation. Go here and click links until you’re motivated.
• The 9 Biggest Myths about Finding and Following Your Passion: Even dream jobs have bad days. Like the article says… enjoy the ride.
• What You Should Say to Your Client When Their Payment Is Delinquent: Tough situation. Good advice.

And for fun because we’re allowed…

• 16 Drinks Named for Authors and Their Books: If you create your own, what would you call it? [Link: Jane Friedman]
• In Color: Architecture Photography: Wish I knew another word for “Wow!”
• Fiverr: What people will do for $5. Some of it is unethical like “posting four positive reviews of your business or product.”
• Life Back in the Day: 18 ads from the ’70s: 30 to 40 years later… whole new meaning. [Link: Laura Spencer]
• Hot Wheels Extreme: In honor of my son who has a giant collection of these miniature cars.
• Christmas by the Book and a Recyclable Christmas Tree: A writer’s dream Christmas tree? Could make it an annual thing… different book types, colors, etc.
• Star Wars Alphabet: Too bad this didn’t come out when my kids were toddlers. Too cute.

How are you doing this holiday season?

Copyright secured by Digiprove © 2011 Meryl Evans

Y’all know I love my books. They’re cheaper than gadgets (I love them, too) and reveal all kinds of wonderful stuff. My seven-year-old’s book shelves overflowed that I couldn’t straighten it anymore. His shelves were the culmination of Mom’s pre-children collection, big sister’s outgrown collection and big brother’s dumped collection.

He let go of many picture books (Aw, I’m proud since it means he wants to challenge himself with harder reading material) and then I reviewed his 250+ books to see what I wanted to keep. This task scared me as I feared I would hold on to too many. Well, I managed to select no more than 20. Proud of myself. Repeat with older son’s books. Survived again.

Plus it’s summer time. You know what that means? It means I start watching Style, Food Network, Bravo type stuff with shows like Clean House and Hoarders. These also motivated me to dump a lot of stuff. I’m even trying to find a home for my precious Theatre World Annual collectible books. These I won’t just give away.

The local Friends of the Public Library is having its annual book sale this month. Debating whether to go. Do I really need to haul in more books? Of course, it won’t be 100 books — I don’t think I’ve ever bought more than 10 (used much restraint!).

Another openin’, another set of links…

Brain food…

• How to Simplify When You Love Your Stuff: When I came across this the day after the great Snave (read it backwards) book clean of 2010, I knew what to write about in this post.
• “No!” Is a Complete Sentence: Fabulous post from Anne Wayman. Y’all know how it is to say, “No.” But Do you continue on with an explanation or do you stop there? Lori Widmer refers to Anne’s post and adds another important factor — the client’s reaction. Put these two together and you’re golden the next time you need that n-o.
• Winners of Bulwer-Lytton Fiction Contest: “A whimsical literary competition that challenges entrants to compose the opening sentence to the worst of all possible novels.”
• 5 Reasons to Title Your Art: While focused on artwork, it can apply to many things. When I see “Untitled,” I move on and don’t waste my time with it.  [Link: Marcia Yudkin]
• Ultimate iPhone Apps for Writers: 30+ Productivity and Creativity Boosts: I still use a BlackBerry, but own an iPod Touch. I don’t know that I’d ever want to make the switch to an iPhone because (1) I type faster on hard keyboard than on screen keyboard, and (2) iPhone / iPod Touch has addicting time-wasting apps that having it with me all the time could be harmful to my time management efforts. (I don’t have iPod Touch with me very often.)

And for fun because we’re allowed…

• 12 Unbelievable Mosaics: These artists have unbelievable patience.
• Clients from Hell: Hope you don’t recognize anyone here.
• Over 15 Very Funny Posts and Other Links to Make You Laugh About Freelancing: See comments for a few more.
• Time’s Best Blogs of 2010: Lists a few that I love like Cake Wrecks, The Oatmeal and GeekDad. I discovered a few cool ones I hadn’t met like PostSecret, S___ My Kids Ruined, Information Is Beautiful (How did I miss this one when I have this info visualization collection?), Shorpy (Reminds me of browsing through my grandparents’ photo albums… just something about black and white photos from the early 1900s) and more.
• 28 Minimalist Movie Posters: I used to collect Broadway show posters. Actually, having the posters paid off as I held a Broadway-themed party and put them to use. Anyway, enjoy the neat tour of these minimalist movie posters — some excellent and some eh? Love Shawhank Redemption‘s poster.
• Login is not a verb: What do you think?
• Re-imagining four common products from 2010 as if they were designed in 1977: An MP3 player, laptop, mobile phone and handheld video game system. Geeks will love this tour of what a flash from the past would look like had these existed in the ’70s.
• Dream Chronicles: Book of Air (affiliate): Dream Chronicles games consist of breathtaking scenes and lots of challenging puzzles. The cheaper standard edition is out. This could be how I’ll spend some of my weekend especially since it looks like a rainy one.

How do you manage your book collection?

Three generations

I’m a lucky daughter because I have a caring, sweet, intelligent and energetic woman for a mother. Growing up, I hated that she had all these evening meetings. Part of that was her job of seven years working for a community center that required nighttime meetings because they included volunteers with day jobs. Besides that, she was also on the board for non-profit organizations, and those meetings were at night.

Despite these meetings getting in the way, I’ve always wanted to be a regular volunteer like her. I volunteer almost every week, but not for as many hours as I would like — must balance my time between kids and business. She was even president of a local non-profit organization while pregnant with me and raising a 10-year-old and 12-year-old. (Yes, I was like an only child. No, I was not a “surprise.”)

She also did whatever she could to provide me with the support I needed to learn how to communicate due to my profound deafness. She drove three-year-old me to Dallas (an hour from Fort Worth) three times a week so I could go to Callier Center for speech therapy. I can’t tell you how many sad stories I’ve heard about people who were deaf and had parents that didn’t bother to learn sign language so they could communicate with their child. Just makes me more grateful for my mom.

P.S. Still need a gift for Mom? How about a computer game? Big Fish Games is offering 30% off on all games except Collector’s Editions and special deals. Or maybe you’ll like one of these far out ideas from Oddee. Gotta love the tee that says, “You can’t scare me… I have kids.”

Brain food…

• Show, Don’t Tell: Showing tells more and in a more interesting way than telling. I read these articles whenever I come across them because I need constant reminders and tips. [Link: Brad Shorr]
• What’s in a Publishing Contract?
• 5 Ways to Find Local Clients: You can apply a couple of these to find non-local clients. [Link: Karen Swim]
• Do You Need an MFA? When my kids are older, I’d love to pursue an online MFA. I’ve yet to find any — found some in other types of writing or media, but not MFA. Lots of short residencies, but not exactly what I’d like.
• SMU Cox School of Business Has Free Research Page: SMU Faculty Research Page covers accounting, marketing, finance and investing. May be a good resource for business writers. SMU rocks. I even attended the business school for one semester. Who knows? Maybe I’ll get a master’s from there — just not business.
• Tools to Help You Write with Resonance: Links to lots of readability tools and resources.

And for fun because we’re allowed…

• Paper Airplane: Building a World Out Of Paper: Whoa… How do artists do tiny little things like the food trays? With lots of patience…
• Unusual Wedding Cakes — Have Your Cake and Eat It Too! I admire cake designs and catch the cake contests on Food Network in the summer.
• 12 Coolest Covered Cars: Well, the glass car shouldn’t have any problems with theft.
• 25 Awesome Illustrator Cartoon Tutorials: Saving it here… love to try ‘em someday… which will probably never come. I can’t draw and always wanted to learn how to do it the computer way.
• 10 Most Unique Stadiums: Betcha you’ll say, “Wow” at some point.
• A Sampling of Chinglish: “Hot Marxism…” nuff said.

Share a favorite Mom or family memory. Or share why your mom or a special family member means a lot to you.

Photo by stock.xchng user Maja Lampe

I’ve lost clients over the years. Only one was because she didn’t like my work. However, in defense of my work, she wanted web site content that resembled her business plan — a bad idea that will not go over well with the audience. I tried to explain standard practice and support that with data. It was a relief to get out of that one because it probably would’ve turned into a dreaded project and a bad client.

Anyway, freelancers lose jobs because of budget cuts, changes in a company’s direction, the company going out of business and many other reasons not having to do with you. That’s why it’s important to have balance in your clients. If one dominates, losing the client will be dangerous and it CAN happen.

But that’s not what happened to me. I lost one client due to cutbacks. Another client may not be gone, but I haven’t been able to reach them. Then a games affiliate changed up its program. All this happened within a week or two, so it was a bit much.

I reacted like a human. I reeled and did the whole “Woe is me” thing for a few days, but without it affecting my work. I’m sure my husband was sick of me that week. As soon as I stopped reeling, I started dealing.

I sent emails and tweets to contacts to explore possibilities of replacing one client with a similar type of client. I emailed the non-responding client a couple of times (spread out and to both contacts). I will keep trying to reach them without nagging. I don’t think they have a problem with my work because I’ve checked in with them a few times to ensure I’m more than meeting their needs.

The affiliate thing. That’s one I can’t really fix. I need to write more reviews and articles for The Game Zen, but I’ve been too busy to play games.

Point here. You will lose clients and it will hurt even if it’s not personal. That’s OK. The key is to be proactive before and after it happens.

How to deal with losing clients:

• Ensure you have a variety of clients and projects.
• Make marketing a regular part of your job.
• Check in with your clients to see how you can better serve them.
• Stay in touch with current and past clients. Cheaper than finding new clients.

What other tips do you have for preparing for losing clients and dealing with it?

Well, my dear, they come from many places. If you go to the library known as Freelance Folder, you’ll see people sharing how they find their clients.

When a freelancer and a client meet, they check out each other to ensure they are a fit. It may take some bio and web site reading to get familiar with each other. After making it pass the test phase, they come together and a product or service is born. No storks involved.

But how do freelancers and clients meet in the first place? Believe it or not, Mommy never relies on cold calling. Isn’t she lucky? Imagine how many bad phone calls I’ve had trying to contact strangers through the relay service. Blind dates just don’t work well here.

All of the following ways work because Mommy met at least one client each way.

• Referrals: Mom has clients from everywhere. Only one client has an office in Dallas. Yet, Mom found him through a colleague based out of Seattle. I helped teach a thesis related course for a few years plus created the bibliography guidelines for the school. Professors refer students to me for editing help. I love thesis editing because I learn new things like the impact of gentrification on cities.
• Social network profile: Just last week, someone who found me on LinkedIn sent me a query to do web content for his business.
• Existing clients: It’s important to keep current clients happy. It’s easier and cheaper to keep clients than to find new ones. A current client emailed me a project for another client.
• Plain ol’ reply to ads: A lot of people think this doesn’t work anymore, sweetie. With many people out of jobs, we all think every opening receives hundreds of applications. I replied to a call for writers and landed the gig.
• Twitter: I don’t think Mom has gotten any gigs directly from twitter. But it keeps her name out there as she tries to help others solve problems and link them to valuable and fun resources.
• Networking: Another client got to know me through his site’s forums and a couple of email exchanges. Networking involves many places including twitter, blogs, Facebook.
• Web site: A web site with all of its contents add to a person’s credibility. Well, if it’s done right. Too many business sites have no About page, photos, bios or anything to put a friendly face behind the company. Add a newsletter along with an email subscription box and you start building relationships.
• Existing work: A client liked several articles your mom wrote and contacted her. Another client and I worked for the same web site.
• Interviewees, editors and resources: I can think of at least three people I interviewed for an article or book chapter who eventually hired me.
• Volunteer work: I encourage new freelancers to build their portfolio through volunteer work. Besides that, you do something good. People will notice your work and refer you or hire you.
• Former students: I suppose this could count as existing work. I assisted many professors in NYU’s online graduate program. The students got to know me through online classes.

I’ve bought ads for directories with local non-profit organizations. I knew it was more for helping out the organization than advertising. As you know, I have only one local client and he found me through an online search.

So there you have it, darling. That’s where Mommy’s clients come from. And in not one instance did I rely on protection in the form of advertising or blind dates from cold calling.

Blurbs, testimonials, and quotes are a great way to promote yourself or your book as you let the clients and readers do the talking. No worries about sounding like a braggart. But there are good, bad, and tricky testimonials.

“This is a great book!”

“Joe did an excellent job on the project!”

Do these tell you anything? These are empty and generic quotes. Here’s one that’s an example of a tricky testimonial, but you wouldn’t know it:

“Jane is very reliable.”

This tells part of the story. The rest of the story… “Jane is very reliable in arriving late for work every day.” Makes it easy for someone who didn’t like the person’s work to avoid saying something bad. But in most cases, the employee wouldn’t use such a person as a referral. So referrals can’t be trusted 100% — another problem with the traditional job search process.

When reading book reviews in Amazon or elsewhere, you can tell which ones are the author’s friends. They’re short and empty. They tell you nothing about the book. It’s better not to have a testimonial than one like this, I think. What if a big name wrote this kind of blurb? The blurb is useless in terms of convincing you to buy the book, but the author’s association with the person could convince some people to buy it (that old “It’s who you know.”).

When asking for a testimonial after the person agreed to supply one, ask the person to answer this results-oriented question and the testimonial will more likely be valuable.

“What has [product or service] helped you achieve?”

The latest article from Roy Peter Clark of Poynter.com and author of Writing Tools: 50 Essential Strategies for Every Writer says it’s the 100th anniversary of the “blurb.” Since when do words get their own anniversaries? How do we know which ones deserve an anniversary?

A reader responding to Clark’s article wrote a great comment and an excellent example of a tricky blurb:

My all-time favorite came from a soft-hearted sportswriter who was asked to provide a blurb for a memoir by a washed-up and nearly illiterate professional boxer. His contribution: “Obviously a labor of love.”

You can make your testimonials more credible if you include one that’s not positive. Why would you want to include that? It shows you’re honest and human. But why would we want to show our weaknesses? C’mon. Everyone has weak areas and we might as well as be up front about them and earn credibility points.

I tried to get one from an editor on an assignment that didn’t work out. Even told the editor that I fully expected a testimonial that wasn’t positive. No luck. But then again, I understand because it would be difficult for me to point out something negative about a person’s work and then let it get published for all the world to see.

Yesterday, I received an email from a company looking to do work for me. Items in quotes are directly from the email. Non-quoted items are my comments.

I apologize for intruding into your busy schedule. Please allow me to introduce ourselves.

Polite, but already off to a negative start. Says he is intruding. It might be better to say something along these lines: “I’m sure you’re very busy, so I’ll keep this short and to the point.”

We feel that your website can be improved substantially in terms of design, and shall be happy to undertake this for you.

Insult followed by the company’s delight in taking on my lousy site so it can get business for itself. “Substantially” makes my site sound like something leftover from the ’90s. Why would I want to hire a company I never heard of that’s already insulting my site without ever seeing it? This line is generic and the email is obviously a template. Oh, it doesn’t even address me — just says, “Hi”.

If it’s the truth — I appreciate the honesty as I’m always grateful when someone catches an error or typo here and lets me know. Perhaps, it would help to point out specifics to show why my site needs help. “The red doesn’t work because it comes across as such-n-such. The navigation needs a lift because of this.”

The next few paragraphs goes into the technologies covered, how smart and talented the employees are, and where the company is located — to clearly point out its ability to do cheap labor.

I love this, which appeared in the disclaimer after the person’s name:

Please note that we have not purchased your e-mail address from any commercial source. We have accessed it through primary research on the internet.

Yeah, and yet there is not one iota of information in the email showing the company did its research except find out my email address, which isn’t hard.

I looked at the web site and check out the portfolio. Half of the web sites look like leftovers from the ’90s. The other half resembles my site — basic, clean design. I wonder how the company would “improve” my site. If I had money to burn, I’d hire the company for kicks and see how it plays out.

The site claims it validates W3C HTML 4.01 Transitional and CSS. HTML, yes. CSS, no. Tables everywhere. This site uses XHTML and CSS for layout. I give the company credit for one thing — there’s no mention of content work. Just reading the site’s contents, you know this isn’t a company you want to hire for writing content.

Networking experts suggest doing research to find the right companies and the right person to contact. But when you do make contact, what do you say? You don’t want to start a relationship with a total stranger asking to take on work. Think of how you would build a relationship. Offer an email newsletter or offer to send a free report — something you can give them for free.

I still can’t picture cold calling (specific people) and trying to start a relationship. Maybe it has to do with my not being a natural telephone user. That’s why I appreciate online networking.