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See How to “Show” More in Writing
September 8th, 2008 |I try to avoid using any variation of is because that turns a sentence into telling instead of showing. Is and was appear less in my writing, but they slip (the little stinkers) in on occasion. These tips come from my journey to do more showing and less telling in my writing. Before we dive into [...]
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When Web Content and Software Collide
April 24th, 2008 |In 2000, I earned a certificate in Internet Technologies in hopes of becoming a Web designer. Working on the blog today reminded me why I changed my mind and went into writing instead. Based on advice (you know who you are — I don’t want to put your name in here again and have people thinking [...]
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Blogging Features: Too many choices
April 10th, 2008 |Comments. Trackback. Blogroll. E-mail updates. Digg This. Social Media links like Digg, Facebook, Reddit. Subscribe to this using one of many services. Top commenters. Most popular entries. It can get messy and crowded. I was relieved to find the Share This, which compiles many social media sites along with an e-mail this feature into one nice [...]
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Give Writing a Break
March 27th, 2008 |Don’t you hate it when you revisit content that you wrote a day or over a week ago and you find problems? If I had the luxury, I’d sit on most things for more than a day. For short turn-around assignments, I write the first draft quickly and smooth it. Then I sit on it for [...]
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Real-life Examples of Why Content Reigns and Design Boosts
February 25th, 2008 |How content and design play together… In the game of chess (kind of hard to shake this analogy when you’re trying to avoid “Content is queen/king.”), the strategies and the moves equate to content. They fascinate chess players and chess fans. The board with its squares keep the content on track. [...]
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Text Sucker Speaks Volumes
February 5th, 2008 |Netdisaster, an online toy/application, creates a disaster of your choice to a Web site. A great way to get that frustration with a Web site or company out of your system. The site is a valuable tool for writers. Use the “text sucker” option, enter a Web address, and Go. Give the vacuum a moment to [...]
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Long or Short Articles on Web Sites
December 3rd, 2007 |Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page for [...]
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About Pages
August 22nd, 2006 |Your About Page Is a Robot caught my attention especially since I’ve been reviewing over 100 sites in a specific industry. Some don’t have About pages, some had them — but they were not helpful, and a select few succeeded. The About page also gives your company a human touch. What your About page should contain [...]
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Diversify Content
February 27th, 2006 |We hear messages like “Do email newsletters!” “Start a blog!” “Build a forum!” “Provide a feed!” These sound like each is the only thing we should do to add content to Web sites. The way to go is to diversify your content. Invest a little here and a little there for a better return [...]
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