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• Better About Pages

  October 7th, 2008 | Tags: credibility, press releases, web site

  Jakob Nielsen reports seeing a 9 percent improvement on company About pages. I rely on About pages when looking at companies either for research or for buying from them. I still run into the following problems: Struggle to find the About pages when they have one: they shouldn’t be buried or hard [...]

• Fact-checking and Credibility

  February 6th, 2006 | Tags: accuracy, credibility, fact-checking, reporting, Writing

  American Society of Newspaper Editors has a page devoted to trust and credibility. One of the resources is an Ethics Tool from Poynter (free registration required). “The Ethics Tool will help you develop a solution to an ethics problem — a solution that you’ll be able to articulate, test and defend. The tool poses a [...]

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