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Disabled Gamers Comprise 20% of Casual Video Games Audience
June 25th, 2008 |Snippets taken from long press release. According to a new survey conducted by Information Solutions Group on behalf of PopCap Games, more than one in five (20.5%) players of casual video games have a physical, mental or developmental disability. Those with disabilities report that they experience more significant benefits from playing and view their game-playing activity as [...]
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Marketing to People with Disabilities
October 16th, 2007 |Nadine Vogel has a great article on marketing to people with disabilities, but it is not available online. Her article references a U.S. Census Bureau report that says 20% of adult Americans have a disability. 20%! That’s one out of every five people you talk to. With numbers like that, why [...]
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