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• Click Here to See the Full Newsletter

  May 1st, 2008 | Tags: e-mail, enewsletters, newsletters

  Noticing another (the first being the gray text on white background) trend and it ain’t good. More and more newsletters require you to click a link for the full newsletter. To make the situation worse, some of these are in — ack! — Acrobat pdf format! I like Acrobat files, but not for e-mail newsletters. E-mail [...]

• Build High-converting Subscription Pages

  May 26th, 2006 | Tags: enewsletters, landing pages, Marketing, newsletters, subscriptions

  When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable. What do I do then? The possibilities: [...]

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