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• WSJ’s Confusing Email Subscription Page

  May 28th, 2008 | Tags: e-mail, landing page, newsletters, subscriptions, web content

  < p style=”float: right; margin-left: 10px; margin-bottom: 10px; font-size: 8pt; width: 160px”> The suspect: The confusing WSJ subscription page. Click to view larger. Wall Street Journal meant well when its staff created the email center page. I like that it has all the e-mail subscriptions on for managing. When a resource has multiple e-mail newsletters, listing all of [...]

• Long or Short Articles on Web Sites

  December 3rd, 2007 | Tags: content, copy, landing page

  Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page for [...]

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