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KFC New Famous Bowls
August 25th, 2006 |This Is Broken looks at KFC’s ad for its “NEW! KFC famous bowls.” The submitter correctly points out that you can’t be “new” and “famous” at the same time. One reader says games can become famous before they ever hit the market. True. Look at Nintendo’s Brain Age and Big Brain Academy. My mom was [...]
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Signs of the Year from Signspotting
June 16th, 2006 |Get ready for serious laughing (oxymoron, I know). Vote for Signspotting’s Sign of the Year. My favorites are the McDonald’s and George Bush signs. I voted for the McDonald’s sign because the George Bush is mainly an American (Democratic) joke while McDonald’s is international. As I understand it, the word in the sign means the [...]
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Email Newsletters Usability
June 14th, 2006 |Jakob Nielsen’s latest Alertbox discusses newsletter usability and the competition for user attention. Nilesen reports that the original findings remain true today: “email newsletters are the best way to maintain customer relationships on the Internet.” I love newsletters as a marketing tool. Done right, you provide valuable information to readers without annoying them with sales-speak. I [...]
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Build High-converting Subscription Pages
May 26th, 2006 |When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable. What do I do then? The possibilities: [...]
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Interview, Registration and Books
November 2nd, 2005 |Here’s a mixed bag entry as these aren’t long enough to warrant their own entries. Marko Mihelcic has a growing list of interviews and asked me to join the list. Thanks, Marko. It’s an honor to be among a pool of talented folks. Maybe he needed a black sheep. When I read a great article that [...]
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Formatting Email Newsletters
August 29th, 2005 |Someone asked about how to format the newsletter — how much content to put in the newsletter itself, whether it should be a link, some content or all of the content. As you know, in Lockergnome you get the title and a summary. It allows you to quickly decide whether or not you want to [...]
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Marketing Challenge: Direct Mail Marketing
August 18th, 2005 |Responses haven’t been up to par with the latest . A reader needs help with ensuring high response rates with direct mail marketing. You can submit a question of your own. Hey, who can turn down free advice?
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Online Sales Process
July 8th, 2005 |In the latest MarketingProfs column, Feed a starving crowd, a reader asks about educating clients about online sales. Can you help? Direct marketer Gary Halbert’s advice is “Look for a crowd of starving people,” which is certainly the biggest and best thing you can do to market your services online. But what if you have a [...]
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White Paper Resource
May 23rd, 2005 |I’m currently writing a white paper and came across WhitePaperSource thanks to Tara. The site obviously from its name covers white papers and has articles, a newsletter and forums.
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RSS Definition
May 2nd, 2005 |Lots of definitions of RSS have floated around, but none quite hit a chord like the one from Bill Flitter of Pheedo. “RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system.” Quote pointed out by Bryan and seen at marketingstudies.net, and originally found at Church of [...]
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