You’ve seen them. It’s hard to miss at some point while you’re surfing the Web. Long Web pages promoting a product or service. Mainly text and maybe with an image here and there along with some bolding and yellow highlights. Why long web pages are better than short ones. Now, I don’t mind scrolling and [...]
The April issue of eNewsletter Journal looks at fee versus free when it comes to newsletters and ebooks (ereports, whatever you call it). The March issue barely got noticed since April went out too soon. Mistakes happen. Humans run the newsletter. An eNewsletter Journal reader asks about templates. If you can help and submit a [...]
How many times have you heard someone say, “Trust me”? Those are empty words unless the person has proven trustworthy through past actions. When you get a newsletter from the first time, it’s rarely possible to decide whether or not you want to continue receiving it. If it’s a bad issue—well, everyone has off days. [...]
Interestingly enough, I just wrote about Hard Times for Hard News when The Dallas Morning News debuted a new section today called Points. It’s encouraging readers to provide feedback. So far, I have not run into a registration-required page in the Points section. I have an account with The Dallas Morning News, but if the [...]
Dave Taylor is the communications director at David Suzuki Foundation. The organization uses Marqui’s CMS to manage its site. What were your basic requirements when you began looking for a CMS? We needed something simple that didn’t require technical expertise to use, had a built-in subscriber database capacity, and a timed release function. What other CMSes did you [...]
The cost of ethics discusses companies sponsoring and paying bloggers to mentioned its products and services. As you know, I’ve been discussing Marqui every week since December. However, I do have my own code of ethics, which is identical to the six listed in the article: Disclose, disclose, disclose. Transparency—of actions, motives and financial considerations—is the [...]
In the last couple of issues, I asked readers to try to mix and match companies with their related pitches. The results are published in the newest issue of eNewsletter Journal. You can try your hand at it before reading the article. No peeking!
The usual disclaimer: Marqui pays me to talk about them. OK, Nick. Mark this as read and move on. I learned from DL that Nick is ignoring the Marqui postings. I don’t hold it against him. He and everyone else has the right to decide what to read and not read. There’s been a flurry of activity [...]
Stephen King, President and CEO of Marqui, asked about BzzAgent and how is it similar / different to Marqui’s blogosphere program. Like Marqui, BzzAgent is controversial, but it is all deemed a new approach to marketing. Bloggers have said good and bad things about both. Marqui’s program is new, so it’s too early to determine its [...]
I’m one of them. I’ve been bought. Marqui has assimilated me, but I still retain control over my opinions. Some of you may have heard about it yesterday (here, here, here, here, here) and some may have not. So quick recap for those who haven’t: What is the Marqui blogging program? The company is paying bloggers to [...]

