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Striking Gold without Going to Eldorado
October 27th, 2008 |“Gaily bedight A gallant knight, In sunshine and shadow, Had journeyed long, Singing a song, In search of Eldorado.” – Eldorado by Edgar Allan Poe Businesses don’t have to journey long to find Eldorado of marketing. Most companies start right by establishing a Web site. However, some don’t make the most of having a Web site or build it without considering the [...]
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7 Bad Email Subject Lines
September 25th, 2008 |Yvonne Russell rustles up a great discussion about email subject lines. Though email has become a standard tool in our communications box, I still see subject lines (or lack thereof) that could easily send a person’s email into the spam or junk folder. So here’s a list of bad subject lines (or good if you [...]
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Sticking with Newsletters — No Quitting Allowed
September 2nd, 2008 |When you or a kid signs up to play a sport for a season or to take music lessons during the school year, do you quit after a couple of lessons because you’re not good enough? Of course not! Most of us know it takes months (even years) of practice to get better at something. My [...]
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Links: 2008-08-22
August 22nd, 2008 |42 HTML email design resources: Trying to get a newsletter to look the same in all email clients is a lost cause (more in this post) — but you can at least make them appear decent. Community Mottos and Nicknames. Sure, most of us know Philly is the [...]
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Annual Holiday Letters
December 7th, 2006 |I started the tradition of sending a holiday letter in 1997 or maybe before, but I have no proof. Originally, I sent cards and write a short note. Since I enjoyed reading letters from others, I thought I’d do the same and the annual letter began. Took the lazy way out this year and didn’t bother [...]
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