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WSJ’s Confusing Email Subscription Page
May 28th, 2008 |< p style=”float: right; margin-left: 10px; margin-bottom: 10px; font-size: 8pt; width: 160px”> The suspect: The confusing WSJ subscription page. Click to view larger. Wall Street Journal meant well when its staff created the email center page. I like that it has all the e-mail subscriptions on for managing. When a resource has multiple e-mail newsletters, listing all of [...]
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Click Here to See the Full Newsletter
May 1st, 2008 |Noticing another (the first being the gray text on white background) trend and it ain’t good. More and more newsletters require you to click a link for the full newsletter. To make the situation worse, some of these are in — ack! — Acrobat pdf format! I like Acrobat files, but not for e-mail newsletters. E-mail [...]
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When Good Newsletters Go Bad
January 15th, 2008 |The wizard in The Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard who comes across as larger than life and unreachable, or the guy hiding behind the giant green face, a person like us? Companies that publish newsletters without [...]
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Two Deadlines Looming
October 2nd, 2006 |If you get an email with the above in the Subject without looking to see who sent it — what do you think? Considering I was swamped during that time, I jumped out of my seat. I always make an effort to beat my deadlines and probably because of all the things going on at [...]
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Links for 09-29-2006
September 29th, 2006 |These links don’t have a common thread, so Link Friday it is. Well, maybe a couple of common themes. But rather drown in the shameless self-promotion with comics instead of create its own entry — but seriously, I hope the resources are informative. Comics Discovered a new comic strip, Being Five, a kid who blogs using voice [...]
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RSS Won’t Kill Email Marketing
August 11th, 2006 |Derek Harding at ClickZ explores RSS, its good and bad points, and its impact on email marketing. Just like some people prefer to get pizza by delivery, by pick up, or by eating in the restaurant — RSS and email newsletters provide users with the choice of getting content delivered by email or by newsreader. [...]
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Privacy Protection Statements
August 9th, 2006 |Christopher Knight of Ezine Tips looks at email newsletter privacy protection statements and identifies the good ones and the bad ones. I like this quote: Whatever you are FOR; Strengthens YOU. Whatever you are AGAINST; Weakens YOU. I think the best suggestion I’ve heard comes from Bryan and Jeffrey Eisenberg when they discussed privacy policies. Simply put, “We value your [...]
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Email Newsletters Usability
June 14th, 2006 |Jakob Nielsen’s latest Alertbox discusses newsletter usability and the competition for user attention. Nilesen reports that the original findings remain true today: “email newsletters are the best way to maintain customer relationships on the Internet.” I love newsletters as a marketing tool. Done right, you provide valuable information to readers without annoying them with sales-speak. I [...]
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Build High-converting Subscription Pages
May 26th, 2006 |When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable. What do I do then? The possibilities: [...]
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Diversify Content
February 27th, 2006 |We hear messages like “Do email newsletters!” “Start a blog!” “Build a forum!” “Provide a feed!” These sound like each is the only thing we should do to add content to Web sites. The way to go is to diversify your content. Invest a little here and a little there for a better return [...]
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