When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable.
What do I do then? The possibilities: Bookmark it, Furl it, subscribe to the feed or subscribe to the email newsletter. The action I take depends on how much I need the information and what options the site offers by way of feeds, newsletters and what-have-you.
Let’s say I found the email newsletter link or subscription box. Would I subscribe? It depends on what’s available on the site surrounding the newsletter. I won’t subscribe if respecting my privacy isn’t mentioned. I also won’t subscribe without finding archives to review. The third reason I won’t subscribe is if the site asks for too much information. [ Read more in the May issue of eNJ ]
We hear messages like “Do email newsletters!” “Start a blog!” “Build a forum!” “Provide a feed!” These sound like each is the only thing we should do to add content to Web sites. The way to go is to diversify your content. Invest a little here and a little there for a better return on your emarketing efforts.
Read about diversifying content and how to show clients you care in the February issue of eNewsletter Journal.
February ends tomorrow! Time to get moving!
From the sponsor: Diesel Jeans don’t have gasoline in them. The link takes you to a blog gives the lowdown on Diesel.
There are people dead set against HTML newsletters while others say Text-formatted newsletters are a snore. Janet Robert’s E-Zine Tips reports that HTML Tops Text in Reader Preferences, which states, “Launching an HTML newsletter, with a worthy text counterpart, is probably a safer publication model now than it was a few years ago.”
However, HTML wasn’t heavily favored and those who preferred text felt strongly about this choice.
My preference? Text. Why? Because I can read it anywhere including on a PDA. Plus, some HTML newsletters are frickin’ slow to download. However, I do get some HTML newsletters that are excellent. The HTML doesn’t distract from the content, but rather enhances it.
I agree with the conclusion — if you have the ability to offer both formats, give the readers the choice. Watch the numbers.
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