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Audience Matters
March 4th, 2008 |Here’s a great example I ran into that proves audience matters when writing content and designing Web sites. Audio expert Penny Haynes asked: Is the term “Technically Challenged” a positive, negative or neutral marketing term? I’d really like to hear from people who are NOT comfortable with technology to ascertain if using that term to reach them [...]
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Podcasting, Technology and Isolation
November 14th, 2007 |While podcasting is low on my list of things to follow, an article caught my eye. A local PTA is using podcasting to record its general meetings so those who can’t attend can get up to speed. Most of the time, general meetings follow with a program consisting of a speaker on an education-related topic or [...]
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