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Marketing Books Online
November 16th, 2007 |With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role in [...]
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Book Fact-Checking
February 1st, 2006 |It’s no surprise we’re hearing a lot about Fact-Checking thanks to the book making big news (I need not name it and its author). I hope those college textbook fact-checkers get paid well because those aren’t easy topics to verify. For some publishers, it’s not financially feasible to hire fact checkers and these publishers have no [...]
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Connect with Your Favorite Authors
January 9th, 2006 |I’m a member of an online book club and one of the neatest things — though I don’t participate — is the conference call with the author of the book we’re reading. Turns out our book club leader wasn’t one of the few who came up with the great idea as according to USA Today, [...]
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