recalls

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Crisis Management: Taking the Right Actions

Wednesday, January 11th, 2006 at 9:51 AM Category: Meryl's Notes Blog No comments

I didn’t know about the Diamond Pet Food recall and I subscribe to enough things to know about it until I heard about it from the Publicity Hound. Apparently, Diamond Pet Foods has recalled 19 brands of dog and cat food because they have aflatoxin, a toxic chemical.

The company has taken action to address this. When you go to its home page, it redirects you straight to the recall page. So that’s one point for the company because it doesn’t bury the information and makes it obvious. Any company that tries that is going to get trampled on.

Back to the recall page. It’s simple and easy to read and understand. If you’re affected, the link to get help is also visible. The Q&A clearly answers the important questions of what to do if you have the food, if the pet ate it, and so on.
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