Seth Godin, editor of the book, has collected 33 inspiring ideas and they become The Big Moo. The Group of 33, as the book references these successful business people, includes Mark Cuban, Dave Balter, Malcolm Gladwell, Tom Peters, and Guy Kawasaki. The aim of the stories or ideas is to show what it takes to … Read more
If the book were titled, All Marketers Are Storytellers, would you consider looking at it? Godin brought up this point in the book and it clearly explained what he means by “liars.” Of course, he didn’t insult marketers as he belongs in that category. But “storytellers” would be nothing new. Though he didn’t use “storytellers,” … Read more
Godin’s previous book, Purple Cow, presents examples of how to stand out from the herd. Free Prize Inside shows how to make that happen. It answers questions of “How do you create a Purple Cow?” “How do you make something sell itself?” When we buy cereal, especially kiddie cereal, what’s the best part? The free … Read more