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• WSJ’s Confusing Email Subscription Page

  May 28th, 2008 | Tags: e-mail, landing page, newsletters, subscriptions, web content

  < p style=”float: right; margin-left: 10px; margin-bottom: 10px; font-size: 8pt; width: 160px”> The suspect: The confusing WSJ subscription page. Click to view larger. Wall Street Journal meant well when its staff created the email center page. I like that it has all the e-mail subscriptions on for managing. When a resource has multiple e-mail newsletters, listing all of [...]

• Build High-converting Subscription Pages

  May 26th, 2006 | Tags: enewsletters, landing pages, Marketing, newsletters, subscriptions

  When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable. What do I do then? The possibilities: [...]

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