I go to various gas stations to fill up a thirsy car. The one in my neighborhood takes longer to use because of its strange set up. Most gas stations have the screen and buttons next to each other. Not this one. The buttons appear near the nozzle and the credit card slot. The screen sits [...]
Dennison asked excellent questions in response to How to Do Usability Testing Cheap and Fast: Tell me if I follow correctly: Do you do the test only on users that have their own PC with them? So if you happen to be in a store where nobody has a machine or is willing to take the [...]
Bill Moore of RadioTime shared his experience of gathering feedback from users in a sandwich shop. It’s amazing how easy it is to get user feedback with zero overhead, that’s cheap, and leads to actionable results. I asked him why didn’t he go to the (in)famous coffee shop since their wi-fi usually works well (wi-fi in [...]