Gary Rosenthal Menorah

Congrats, Kathlin Sickel for winning a copy of Andy Hayes’ ebook. No matter how you spell it, Hanukkah is a minor Jewish holiday that grew because of Christmas. However, at least it’s fun — you can’t say that about many Jewish holidays.

Please vote for your top 25 books on writing.

Brain food…

• 7 Traits of a Good Twitter Friend: Could not have said it better and agree with it wholeheartedly.
• 7 Reasons Editors (Might) Toss a Submission (Plus Prompt): Does your book pass submission muster?
• Quit While You’re Behind: Why You Shouldn’t Be A Writer: Not listening… gonna keep on making a living writing… yes, siree. [Link: Guy L. Gonzalez]
• 11 Sources of Free or Low-Cost Training: If you’re unemployed, try to find networking groups in your area. They might know of programs that subsidize training.
• Questions for Small Business Owners to Consider Before Writing a Book: You may have a great idea for a book, but is it enough to forge ahead?

And for fun because we’re allowed…

• Top 10 Things You Didn’t Know About Hanukkah: There’s gambling in Hanukkah. It’s called the dreidel game.
• How a Web Design Goes Straight to Hell: In honor of all my web designer friends.
• A Doggy Christmas Surprise: And mine just sits there looking at me like I’m nuts.
• My Parents Were Awesome: Look at the kids now. Can you imagine them being mature adults? Look at the parents… can you imagine them acting like the kids?

The recent trip to Austin for Texas PTA’s awesome leadership seminar and PTA meetings to prepare for packet pickup blanket me with the feeling that school’s almost here. Is it time yet? Three years ago: school would’ve started this week.

But Texas legislature wanted to pump up tourism and cheap employment, it changed the required start date to late August. Thanks. We have bigger problems to worry about than when to start school.

We have a little over two weeks until school starts. We parents and guardians still have to deal with the packet pick up days and registration before then. (Read: write a lot of checks and pay lots of money.) Enough shootin’ and stompin’ and time for linkin’.

• 10 Reasons Twitter Might Actually Matter: For those who don’t want to bother reading the list of 62 ways to use Twitter.
• 30+ Principles to Better Landing Page Design: I happen to be reading and doing an abstract on Landing Page Optimization. Both give you the what and why.
• WebQuest: “A WebQuest is an inquiry-oriented lesson format in which most or all the information that learners work with comes from the web.” [Link: misscj]
• 10 Words I Would Love to See Banned from Press Releases: These are the types of words I tend to delete when I decide to publish a PR.

And for fun because we’re allowed…

• Fancy Fast Food: Food network meets fast food = pretty fast food.
• Tweet song lyrics to @lyricrat of http://lyricrat.com/ to get the title and artist.
• Smokin’ Apps for mobile devices. Be sure to pick something other than “today” because nothing might appear.
• Want a ‘do from the ’80s and be able to fix your way out of trouble? Here’s the salon for you.
• Can it rain clouds? Or did someone have a giant whipped cream machine nearby?

• 10 Stunning (and Useful) Stats about Twitter: Whoa! I guess with way over 150 followers/following… I’m an example of overkill Seriously, not surprising. But it’s disappointing Twitter slows down so often based on these facts.
• Show or Tell? Never can get enough of this topic. Still need to work on it myself though I write nonfiction. [Link: Jane Friedman]
• Entitled Ten: Ten Things to Help You with Titles: Great tips good for more than just titles. [Link: Jane Friedman]
• Should You Outsource Your Online Presence?
• 99 Ways to Improve Your Web Site

And for fun because we’re allowed…

• Icon Directory for Designers: You don’t have to be a designer to benefit. [Link: @davidvanvickle]
• World’s Fastest Remote Control Car: I love remote control toys. Cars, flyers and boats.
• Roller Baby Ad: Wow. How much time did it take to put this together?
• 20 Funny and Creative Toilet Signs (Not appropriate for work or children)
• Eternal Moonwalk: Awesome tribute to Michael Jackson’s famous moonwalk.

I have the fondest memories of field day in elementary school. All the classrooms would have their own shirts with their teacher’s name and a mascot. I’ve been a Haines Hound, Vickers Viking and Strickland Spartan. We competed against other homerooms in the same grade levels and won ribbons at the end of the day. I still have my good sportsmanship ribbon from first grade. Probably the only time I ever deserved it

Imagine my surprise when I went to field day at our main elementary school when my daughter was in first grade (she’s in ninth now). The whole school wears one t-shirt (there may be color variations) and there are no ribbons or anything. Just a fun day with lots of group activities ending with a teacher’s tug-of-war. I think it’s a wonderful way to emphasize good sportsmanship and having fun while exercising.

• Tips for Usability Professionals in a Down Economy (applies in an up one, too).
• Social PR Survey II: Continued disconnect between clients, agencies
• Ten Twitter Mythconceptions
• 31 Ways to Get Inspired
• Industry-specific Twitter Guides by Profession
• Styling your Lists: 20+ Brilliant How tos and Best Practices
• The Ultimate Collection of The Best Light Swirl Photoshop Brushes

• 11 Geeky Mouse Pads: I have the color code, but don’t use it as a mousepad (not enough traction).
• Invisible cat door
• *PEW PEW*, NOM NOM: An AT-AT Cake
• If Microsoft ruled the world

Can we expect showers to follow? To be continued…

• 27 Twitter Applications Your Small Business Can Use Today
• The Top Five Innovation Killers: Go on. I dare you.
• 10 Free Things for Writers: Contains stuff I hadn’t seen before reading this list.
• Angry Editor Rant: Want to know why things aren’t going so well for some freelance writers? This could explain why. [Link: Anne]
• How to Land a Writing Job: Another winner from Anne. She’s on a roll!
• Experience Design: Why pages are the last thing you need to worry about. Lovely presentation by Tim Richards.
• 175 strategies and places for link building. Step 1: Find time. A 17-year-old has more time than a parent of three with a full-time paid job and part-time job as volunteer.

And for fun because we’re allowed…

• Drawings by Craig Frazier. Words by You. Submit your captions.
• Super Mario Brothers Rubik’s Cube: And I can’t even solve the original — just one side.
• Passover Does Facebook: Hilarious.

While we’re seeing more drop down menus on web sites, designers don’t always do what’s best for the users. How many times has a drop down menu unexpectedly popped up and you try to make a selection only to have it disappear? It doesn’t matter if a person has arthritis or other hand mobility issues, even folks with steady hands don’t always make it before the menu disappears. This disappearing menu problem also shows up in Windows.

So I’ve advised people not to use drop down menus. After all, users make a decision only to see another menu and have to make another decision. However, I don’t feel that way anymore as drop down menus become a standard and do work when done right.

A new trend has appeared with regard to drop down menus. Rather than disappearing, they stay until you close the window or click outside of the window. It also helps when a little down arrow appears next to the menu hinting more options will pop up.

Jakob Nielsen believes the X to close the window isn’t needed and that these drop downs should go away on their own when the user selects another item. This again is tricky because of the steady hand issue. But I would think if a user selects another top menu item, it’s by choice. It’s the selecting of a submenu item that proves hard. Like Nielsen says, timing can help here.

Also, some menus expand the sub menu directly below the top menu item instead of off to the side. This works much better since the users just have to go straight down instead of carefully navigate to the side. The image above shows an example of this from the Dallasnews.com web site. This menu leaves little room for error since the submenu starts at the left of its top menu and goes a little wider. Many submenus tend to start at Sports (shifted).

While the Blue JMR menu goes off the side, it has a timing mechanism so the user has time to select or pick another top menu item. This method works.

Even with this changing navigation menu practice, it’s still helpful to accept the user’s clicking of the top menu item. Of course, this depends on the site’s navigation design and content.

In sum: Drop down menus work well — as long as the design handles them right.

Navigation testing has one advantage. You can ask friends, family and colleagues to check out the menu’s functionality for you even if they’re not the dream user. These folks, however, aren’t the ones to ask about findability. For that, you need to go to your target audience.

What menu styles do you not like? Why?

After two years or so of reviewing casual games, I discovered a new passion: writing game reviews and announcing game news. I thought it was time to create a separate games web site as not all of you care about computer, mobile, and handheld games.

But every single one of you offers great insight. So I’m asking if you would please take a look at the test site and provide feedback: good and needs fixin’. Ready to meet my latest baby?

http://test3.spyrestudios.com/

I want to make the launch fun and exciting for you. So I think I shall seek out prizes. Yes, the catch is that the prizes will promote the new site. Contact me if you’d like to donate a prize or two.

How many times did you complete a form only to push the “Clear” button instead of “Submit”? What about “OK” vs. “Cancel” on a popup window? (Raises both hands — one for each.)

Why does this happen? Do we expect one button on the left and the other on the right? Are they too close together?

Jakob Nielsen reports that Windows applications put OK first, Cancel second while Apple places OK last. In this case, he advises developers to design OK/Cancel based on the platform they design for. The above screen shot comes from Thunderbird in Windows. The below image comes from Microsoft Word.

For Web forms, I suggest using one button. Of course, circumstances may prevent that. For example, you’re completing an order and you’re on the last page. Ecommerce sites certainly don’t want to give you another button to cancel the order, but users need assurance that they’ve canceled the order by pressing “Cancel Order” rather than just closing the window.

From my experience, I tend to read popup windows and zip through Web-based forms. I always assume software developers don’t create their popup windows the same way. But online forms — that’s another story. Silly, isn’t it? We shouldn’t expect Web designers to create forms the same way either.

Here, Nielsen gives two guidelines that make sense:

• Name a button based on what it does. Instead of “OK,” consider “Yes” when the dialog box asks if you want to do something.
• Highlight the most often used button except in cases where the action is drastic (of course, I can’t think of an example at the moment).

I think one more guideline would help especially where Web-based forms come in:

• Avoid putting the buttons close together: This forces us to pay attention and lowers the incident of “mouse slippage” that causes us to accidentally select the wrong button.

Many of us hit “Enter” when we finish a form or to begin searching (after entering keywords). Take care to prevent the application from executing something big when someone presses “Enter.”

You have to give Microsoft credit for its Windows XP shut down dialog box as shown below. Three options appear (Stand By, Turn Off, Restart) and each in a different color (yellow, red, green respectively) plus a Cancel button in gray and away from the others.

As users, we should look closely these windows and form buttons. In our fast-paced and overloaded world, we forget. Hence, keeping buttons at a reasonable distance from each other can give us the visual cue to look at the buttons.

What works for you? What doesn’t work?

The messages many sites send when they use gray text on a white background is, “We don’t want you to read our content,” “Our content isn’t worth your time,” and “We want you to struggle reading our content because we think black is boring.”

#333333, #666666, #999999, and #cccccc (various shades of gray) are almost black, but not as good as black. Those sites don’t make this list.

It’s an epidemic that I alone can’t stop.

To reward those sites doing it right, they get a mention and a link here. Add your site to the comments section. However, we will check every link. If a site’s text hides in a fog, it will disappear.

Note — this only looks as the contrast between text and background — not the font choice, font size, text formatting style, or design.

1. Adversity University Blog
2. Be the Story
3. Blogcritics
4. Bob Bly
5. Book Marketing
6. The Book Sistah
7. Caroline Middlebrook
8. Chronicles of a Mompreneur
9. D. Keith Robinson
10. Dosh Dosh
11. Geekpreneur
12. Global Neighbourhoods
13. The Golden Pencil
14. Graywolf’s SEO Blog (yeah, even the guy with “Gray” in his name passed!)
15. GTO Management
16. How Not to Write
17. InternetVIZ
18. ISIPP
19. Melle.ca
20. Men with Pens
21. Molly
22. Niroze
23. PoeWar Writer’s Resource Center
24. The Program Witch Pages
25. Sparkplug CEO
26. Stowe Boyd
27. Strategic Public Relations
28. SuccessCREEations
29. Verge New Media
30. Writer’s Helper

You wouldn’t believe how many sites I looked at before my eyes begged me to stop. List is disappointingly short.

Moral: Black on white is NOT boring. It’s readable.

P.S. I skipped those with different colors because they may not be readable to those with various forms of color blindness.

I generally don’t talk about myself as I accept that people don’t come here for my personality. Instead, people like you come for the information I provide that I hope helps you in your life.

From reading other blogs, it looks like many love to hear how writers and freelancers went full-time. So here’s the full story.

In the beginning…

After kid #2 arrived, I started New York University’s online program in Internet Technology while on maternity leave. Initially, I wanted to do web design. After few Web design projects, I discovered web design was more frustrating than enjoyable.

Around this time, an e-mail newsletter for web designers had a contest where readers could submit an article related to web design. The winners received high quality software like Photoshop, so I gave it a shot. Readers loved the article, so I wrote a few more in the series for the newsletter.

The series started my writing portfolio and helped my land my first paid professional writing gig with a web design magazine. Slowly, I picked up more paid writing assignments discovering I loved working as a writer.

However, I was apprehensive about pursuing a career as a writer. I heard from many people how they wanted to be a writer. I honestly didn’t think I offered anything special as a writer. It also didn’t help with many talented bloggers and web site writers hitting the writing circuit. Regardless, I kept my eyes open for gigs and considered writing a sideline since I still had my corporate job.

Furthermore, I never dreamed of having my own business. I feared the sales aspect — getting more clients — because I couldn’t make normal phone calls. Cold calling was always awkward no matter how comfortable I was with making phone calls. Then there was finances, bookkeeping, the usual business stuff.

Returning to the Dilbertesque world

I returned to work a couple of weeks early from maternity leave on a part-time basis in hopes to convince management that I could do the job part-time. Management wasn’t receptive to the idea.

I wrote a memo with various options supported by data. Eventually, the company let me work part-time because there was another part-time employee who joined the team. We didn’t job share, however. Together, we made up one employee.

Eventually, she went with the wireless part of the business and I stayed with long distance retaining my part-time status. This let me build the writing business.

Dot com blah

I lost several clients when dot com went boom. This was a turning point because I could either scramble to get more clients or resign myself to a corporate career.

While feeling a pit in my stomach stomach I hit send and emailed people in my network including those I had interviewed for articles. I landed two new clients, one of which I met in person for the first time after working with him for six years.

I worked part-time until March 2005 when my company required me to return to a full-time schedule. By this time, I had plenty of business writing experience and a healthy portfolio.

The benefits… the benefits…

I couldn’t quit my job yet because my husband didn’t have health benefits. We had three kids, so it was important. My husband landed a job with decent benefits in June 2005. A month later, I retired from corporate America for full-time freelancing.

Just found this article on health insurance for freelancers for those who don’t have the luxury of relying on someone else for benefits.

Other becoming a writer stories…

Mary E. Lyons

Bob Younce

Many at how we became writers

Delaune Michel

Philip McCord

Catherine Shaffer

Catherine Leigh

Geoffrey Zimmerman (video)

Earl Pomerantz, TV writer

Jared Head (video)

Yours?