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40+ Easy Marketing Activities for Freelancers
September 3rd, 2008 |Writers don’t just write. They also must market unless they’re John Grisham or Mary Higgins Clark. However, Grisham had to market early in his career. So how do writers market themselves? Try any of these activities that would benefit writers, book authors, freelancers, and small businesses. Grow your portfolio. If you’re just [...]
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Move Visitors Past the Home Page without Leaving
December 11th, 2007 |How often does this scenario happen to you? When you land on a Web site, it doesn’t instantly answer the most important question: What is the Web site about? The second question depends on the site. For business sites: “What does the business do?” For blogs: “What is the topic of [...]
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Links: 2007-11-02
November 2nd, 2007 |Eliminate Common Writing Mistakes imbee: social network for 8-14 year olds 100 Websites You Should Know and Use 131 Productivity Boosters for Email, Instant Messaging, Word, Excel, and More Rico Clusters: Mind-mapping alternative Animoto: An easy [...]
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Six Features of a Good Business Site
October 1st, 2007 |Businesses neglect simple strategies when building their Web sites. They often make the site about the company instead of about the customer. Customers can see through the marketing-speak. The following six easy-to-do features help businesses ensure they make the most of out of visitor’s time: Focus on the customer: A site tends [...]
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Basic Product Information
August 23rd, 2007 |Marcia Yudkin’s Marketing Minute newsletter references Jakob Nielsen’s research that says shoppers leave 10 percent of the time because the site didn’t provide enough information. She discusses how some sites don’t make it clear whether the product is a CD, book or download. Funny thing is that I experienced this recently. I was looking up Lord [...]
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Watch Users Read Your Writing
August 13th, 2007 |Tom Johnson offers a great writing tip especially for tech writers and others who write instructions. This method also works well with Web content and forms. Watching people use a Web site, a product, a service — anything is a superb way to get insight on how others use the product or service. Those involved in [...]
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Web Site Search Engine Optimization
December 19th, 2006 |Last Thanksgiving, my mother-in-law was asking about how to get a web site to get better search engine rankings. Apparently, someone she knows started a web site and talked about it with her. No way she would’ve brought it up otherwise as she and my father-in-law are semi-Luddites. They have a computer for the basics [...]
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Forgotten Login Passwords
October 12th, 2006 |“Forgot password?” should be instant. The site should simply request the user to enter the email address and immediately let the user know if the email address is in the system or not. Otherwise, you could lose out on ordering opportunities. We tried to order dinner online and Paul (SO) forgot his password. He entered the [...]
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