Thanks for clicking the URL in my Twitter profile to learn a little more about my background and who I am.
I’m Meryl K. Evans, the content maven behind Meryl.net and the @merylkevans twitter ID.
The About page tells you more about this site, my journey and my background. Here’s a little 411 about me.
I’m a Texas gal living in Plano, a hop, skip ‘n jump north of Dallas. I’ve been happily married for 20 years to a great guy and co-parent of one girl and two boys (born in 1994, 1999 and 2003 respectively).
I’m a full-time freelance writer and editor who writes for publications online and off, blogs for several companies and my blogs, creates content for newsletters and web sites, networks on social networking sites and plays with words.
I’ve been blogging on meryl.net since June 2000. I added a Baby Blog in 2002 while pregnant with the youngest and a deaf blog in 2003 when I was preparing for a cochlear implant. Then, Mark Wegner hooked me on casual games. I still update these three blogs:
Like you, I click through Twitter profile links to get to know people beyond their profiles. Of course, I’d like it if we connect (unless you’re a spammer, but then again a spammer wouldn’t check out profile links, right?) through my @merylkevans twitter account.
I don’t tweet about what I’m eating or what I am wearing. Instead, I share my thoughts and expertise, fascinating links, other people’s brilliant comments and a peek of my personal and professional life as a person working full-time out of a home office (I’m always dressed, I promise).
I’ve authored a book about using Outlook 2007 — Brilliant Outlook Pocketbook. I’m a co-author of Adapting to Web Standards: CSS and Ajax for Big Sites. I’ve contributed to other books covering software, web design, blogging and writing.
I won’t bore you with my life’s story. Since many people ask, you can read my story on how I became a full-time writer and how to get started as a writer along with links to more resources.
Thanks for stopping by to learn about me. You can find me on Facebook, LinkedIn and twitter, of course.
Thanks to Amy Palko and Darren Rowse for the Twitter landing page inspiration.
Deb Ng no longer works as a freelance writer and has a full-time gig. However, she still works from a home office and doesn’t sit in meetings or watch presentations that bore. The differences between full-time work from home and freelance work from home …
One thing about going freelance is that it has given me a more well-rounded life than before when I worked in the corporate world. Before, it was work and family. Now, it’s volunteer (much more and sitting on the boards, too), tennis, more family involvement, and work (more variety and people).
I just need to add travel (other than Austin!) to the mix. At least, it’s a greater mix than when I worked in the corporate world. I didn’t exactly take real vacations while in the corporate world, but did sneak in a couple (one in 1998 and one in 2002).
Which type of career would you prefer? Why?
Winners of Are You Ready to Hire a Virtual Assistant? entry prizes: April wins Five ebooks on writing from Anne Wayman and Tracy Fitzpatrick wins one full copy of Astraware Classic Collection, which includes Astraware Sudoku, Astraware Solitaire, and Astraware Board games. Congratulations!
This entry’s prizes: One copy of Business Daffynitions: Humor from the Workplace from Joe Heuer, the Rock and Roll Guru, one full copy of Orchidia PC game from Joyboost, (See Meryl’s Orchidia review.) and one copy of Andy King’s Website Optimization. As usual, just post a valuable 30+ word comment by July 6.
Either Peter Bowerman’s name or books came up in the newsletters on writing that I regularly read. Eventually, we exchanged a few emails and I enjoy his knowledge, honesty, and writing. He produces a valuable newsletter and of course, his books are worth every dollar. I’m honored to have him as a guest blogger.
Imagine This: The editor of a magazine you’ve written several pieces for says yes to a recent query. You outline the parameters of the piece and the conversation turns to money. He says, “Let’s try something a little different this time. Figure out how many hours you think it’ll take to do the piece. Factor in time for research, background reading, travel to and from appointments, brainstorming, interviewing, writing, and editing. Then multiply the hours by $75 and give me a figure.” You return with a number, he says “fine” and you get to work.
Has he lost his mind? Is this a freelancer’s wistful fantasy? In some writing arenas, maybe. But in freelance commercial (corporate) writing, the above-described scenario is pretty much right on the money. And speaking of money, instead of flat fees with potentially vast and open-ended investments of time, here’s a field where fees are based on hourly rates of $50-125 or more, and all time counts.
A Lucrative and Growing Opportunity
In the few decades, prolific downsizing in Corporate America has resulted in the outsourcing of an enormous amount of writing projects to well-paid freelancers. How can you get your share? Who do you contact? Well, for starters, there are two main groups of prospects: End Users (EU) and Middlemen (MM).
End Users (EUs)
EUs are the corporations, large and small (as well as non-profits, universities, and more), that will be the end-users of the writing. With large companies, approach Corporate Communications, also known as “MarCom” (marketing communications). With smaller ones, try marketing, sales, or finally, HR.
A manager with a huge telecommunications firm in Atlanta noted, “Most people would assume that a company of our size would do the bulk of our writing in-house, and they’d be wrong. It’s amazing how much writing we outsource. My writing needs these days are pretty steady, and I pay anywhere from $65-85/hour, depending on the writer’s experience.”
Middlemen (MMs)
MMs – companies often hired by EUs to execute these projects – include advertising agencies, graphic design firms, marketing companies, PR firms, and event production companies – to name the key ones. Few of these entities staff writing talent, preferring instead to hire the right talent for a specific job, and only when needed.
Who to Contact?
For all the above MM clients, contact CDs (Creative Directors: often hard to reach), ACDs (Assistant CDs: easier), AEs (Account Executives), PMs (Project Managers). Find them through the actual category listing in the Yellow Pages or through an annual business listing publication.
Beyond the Yellow Pages…
Where else can you find your prospects? Most good-sized metropolitan areas have a weekly business publication ending in “… Business Journal (i.e. Los Angeles Business Journal, Philadelphia Business Journal, etc.) Check www.amcity.com for the full nationwide listing. Get their Book of Lists, an invaluable annual resource listing of the top businesses in dozens of categories.
Whatever your goals or circumstances, the commercial writing field offers a lucrative and growing opportunity for those with good writing skills. Isn’t it time for a raise?
About the author: Peter Bowerman, a freelance copywriter, speaker and business coach, is the author of the award winning Well-Fed Writer titles – how-to “standards” on lucrative freelancing for businesses (www.wellfedwriter.com). In 2007, leveraging the successful self-publishing of his first two books (52,000 copies in print, and a full-time living for five-plus years), he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. (www.wellfedsp.com).
Prizes for this entry: $450 basic WordPress customization package from Kim Beasley. one copy of Andy King’s upcoming Website Optimization. Here’s its companion site. Just leave a 30-word comment on this post by June 29 (yes, I made it longer — through the weekend) to get an entry for a drawing.
For a long time, I knew of John Hewitt and he didn’t know me. Way back when I used to search for jobs for AbsoluteWrite.com’s markets newsletter, I relied on John’s listings. I linked to John’s site over time because he offers a wonderful resource for writers.
We got to know each other better after to my surprise and delight, he listed my blog as one of the recommended blogs for writers. It surprised me because this blog doesn’t make such lists often since it doesn’t focus on a niche (just writing, in this case — I know that’s bad… but hey, it started out as more about web design). So he made my day, week, month, year.
Then he included my blog in March Writing Blog Madness and I was hooked. Thanks to his contest, I immersed myself back into the blogosphere with fervor (I kind of neglected it because of business commitments). I’ve met some awesome folks because of John. Thank you, John.
That was the gist of the ad I wrote. It ran for one day in the local newspapers. By the end of the next day, my client had been lambasted on the radio, on television, and even by the newspapers that ran the ad. There were also a few local politicians who personally called to ask just how insane my client was. Some people say that there is no such thing as bad publicity, but I’m pretty sure this was the definition of bad.
To be fair, my client did have a legitimate complaint with 911. My client owned an ambulance service. He had operated that service for over thirty years, and he was being squeezed out of the market by the city. The city had decided to get into the paramedic business, and had been changing the rules of the game at will, just to suit their goals.
The kicker came when the city actually started diverting calls away from my client, even when they had ambulances that were closer and more ready to respond. The city was, in my client’s opinion, putting people at risk in order to put his company out of business. That was when he came up with the idea for the ad.
The client came to me with a rough version of the ad that he had put together himself. All he wanted from me was to clean up the text and tweak the graphics so that it looked more professional. I ended up rewriting the ad twice to make it as clear as possible that my client was only suggesting calling them in non-critical situations such as broken bones and medical transport.
The text of the ad was quite clear about that, but the headline was what caught people’s attention. Don’t Call 911, Call Us! Nothing I said in the rest of the ad was going to make that headline any less damaging.
I wish I could say I tried to talk the client out of it. If I were in the same position today, I certainly would give it my best shot. At the time though, I was as caught up in their situation as they were. I knew they were being forced out of business. I knew the city was being underhanded. Plus, I kind of wanted to see what would happen.
As I said in the beginning, the results were not good. I’m not sure if there was a way that my client could have prevailed, but that ad cemented his defeat. The company didn’t quite go out of business, but that was the end of its involvement in emergency services for the city. It was also the last job I did for that client. I don’t know if he blamed me for the debacle, but clearly my work had not yielded the results he needed. I don’t blame him for moving on.
There’s a difference between what your client wants and what your client needs
My client wanted to take on the city and reach his customers by diverting them from the 911 system that had shut him out of the game. His strategy antagonized a powerful opponent and angered both the media and potential customers. What he needed was a whole new plan (and a different goal). There was no way I could have made the ad work. I should have discussed other strategies. I only focused on what my client wanted, not what he needed.
If it feels like a bad idea, speak up
Since then, I have been much more vocal when faced with projects or clients that I think are misguided. I try not to be insulting, but I do try to give them my best advice and steer them away from self-destructive practices. I do this for them, but I also do it for me. I don’t want to be associated with failures if I can help it.
Make a choice
Over the years I have turned down several projects and partnerships. I turned them down because I either thought their plan was bad, or I didn’t trust them to follow through. I have also taken a few risky projects. Sometimes I took them for the money. Sometimes I took them for the challenge. I’ve been burned more than once, but not every risky project was a failure. Sometimes you succeed even when the plan is bad. Life is funny that way.
Move on
Whether a project is a success or a failure, once it is done you have to put it behind you. Find the next job. Look for the next challenge. Find new ways to succeed.
About the author
John Hewitt has been a professional writer for 20 years. In that time he has learned 12 Ways to Write Terrible Documentation, 10 Ways to Annoy the Hell out of Your Writers’ Group and How to Write Your Way Out of a Wet Paper Sack. You can read more at poewar.com.
The winner of one full copy of Spinword PC game from Joyboost from the How to Become a Freelance Writer entry is Karen Swim! Congratulations again, Karen. It’s possible to win more than once in the blog entry prizes.
This entry’s prizes are a book by Tara Calishain and AWAI’s Accelerated Six Figure Copywriting program (excellent — I have it… but never had time to finish it). Just leave a 30-word comment on this post by June 21 to get an entry for a drawing.
I was going to call this “Telling the Violent Truths of the Writing Life,” but Freelance Folder already has dibs on “violent.” Just joking — that’s the name of guest blogger Bob Younce’s excellent series over there.
I met Bob through Poewar. Obviously, John Hewitt of Poewar connected me with a lot of new writer friends. Thank you, John. It only took me a second to consider him a friend. His articles on writing and freelancing — whether on his site or elsewhere — provide a lot of value.
It’s easy, if you listen to one element of the Internet writing community, to think that freelance writing consists entirely of days on the beach sipping margaritas and writing for half an hour on your laptop. For anyone who’s been writing for more than a few weeks, though, you know it just isn’t true. Anyone who tells you that it’s possible to make a living in minutes a day is selling something.
Not that selling is bad, mind you; in fact, writers have to do it in order to be successful. But these folks are selling a false idea. In this life, you reap what you sow, plain and simple.
These folks prey on unsuspecting new moms, for example, that want to work from home. They prey on guys tired of their cubicle careers who are looking for a way out. They look for a felt need and offer a fake solution.
At the same time, there are folks on the opposite end of the spectrum. There’s me, for example. If you’ve read much of my writing at all, you know I constantly promote the idea of hard work and, sometimes, long hours. I have probably turned more people away from a writing career than I have recruited, in my time.
I like to think that the realist approach is a good thing, and that it helps folks considering the writing life to count the cost before they get into something they’re not willing to follow through on.
Maybe I’m just trying to keep away the competition. I don’t think that’s it, though.
Here’s the danger that I constantly find myself in, though. I want to be able to encourage writers. I want to cheer them on. I want them to see the same kind of success I’ve had, and the same kind of success Meryl has had right here.
So, those of us honest folk in the Internet writing community wind up saying something like this:
“Freelance writing is hard work. You can make an honest living doing it, and there’s no better life. But you’ve got to work hard and you’ve got to have your wits about you.”
On occasion, I think it’s worth talking about all of the good things in the writing life. I think it’s worth celebrating a success or two, both our own and others’ successes.
Like Meryl, here. She’s been plugging away at this site for the better part of a decade. My goofy little blog has been on the map since February; Meryl’s been here for 8 Februarys.
That says something, folks. It says something about character. It says something about tenacity. It says something about dedication. It’s these characteristics that you’ve got to have to make it as a writer.
So, I celebrate with Meryl. I thank her for her inspiring example. I take a moment away from telling the hard truths of the writing life to tell a pleasant one:
Writing success is possible. Look at Meryl, and at others who have done it. Dream your dream, and dream it big. You can get there, no matter what challenges you face. Stick with it. Be dedicated. And remember: you’re standing on the shoulders of giants.
Thanks, Meryl. Enjoy your vacation, and come back soon.
About the author: Bob Younce is a full-time Internet writer and writing mentor living in Linwood, Michigan. He is dedicated to helping Internet writers to achieve their dreams. Visit Bob at The Writing Journey or follow him on Twitter.
And for fun… because we’re allowed…
The prize of the day is from Ted Demopoulos: Secrets of a Successful Blogging System digital audiobook with What No One Ever Tells You About Blogging and Podcasting (in which Meryl appears). Leave a comment with at least 30 words (to ensure they provide value) by June 7 and you’ll get an entry to win this cool prize.
Our guest blogger is Jamie Grove of How Not to Write. However, he means the opposite… he knows how to write and does it well as you can tell from this entry. Thank you, Jamie. We’ve known each other a short time, but it feels longer as he’s easy to talk to and get to know.
“The more you explain it, the more I don’t understand it.”
- Mark Twain
When people say I’m funny they generally mean one of two things…
“You should read some of his work. It will make you laugh.”
- or -
“You should watch him get out of the shower. It will make you laugh.”
This poor example demonstrates that deliberately trying to be funny is often the surest route to not being funny. However, the point was to provide a basis for a relatively simple example of the three timeless principles of comedic writing: Inversion, Repetition, and Reciprocal Interference. While learning the fundamentals of these these principles, you will also learn that in trying to describe comedy by disassembling a joke we often render it completely unfunny.
Henri Bergson (1859-1941) Author, Philosopher, Nobel Laureate… Decidedly not funny, though perhaps he plays better in Swedish. From the 1927 Nobel Prize in Literature: “In recognition of his rich and vitalizing ideas and the brilliant skill with which they have been presented.”
In 1900, French philosopher Henri Bergson published the unfunniest book ever written on the nature of comedy and the human condition, Laughter: An Essay on the Meaning of the Comic. Here’s a rather impenetrable sample typical of Bergson:
“Life presents itself to us as evolution in time and complexity in space. Regarded in time, it is the continuous evolution of a being ever growing older; it never goes backwards and never repeats anything. Considered in space, it exhibits certain coexisting elements so closely interdependent, so exclusively made for one another, that not one of them could, at the same time, belong to two different organisms: each living being is a closed system of phenomena, incapable of interfering with other systems. A continual change of aspect, the irreversibility of the order of phenomena, the perfect individuality of a perfectly self-contained series: such, then, are the outward characteristics–whether real or apparent is of little moment–which distinguish the living from the merely mechanical. Let us take the counterpart of each of these: we shall obtain three processes which might be called REPETITION, INVERSION, and RECIPROCAL INTERFERENCE OF SERIES. Now, it is easy to see that these are also the methods of light comedy, and that no others are possible.”
I tried my best to find a shorter sample, but Bergson goes on like this for about 42,000 words. If he hadn’t been awarded the Nobel Prize in Literature in 1927, you’d swear his book was a parody. In any case, I’ll spare you further pain of trying to figure out what “reciprocal interference of series” means and simply call it comedic paradox.
According to Bergson, a comedic paradox is any situation which exists simultaneously within two independent series of events and is capable of being interpreted in two entirely different meanings at the same time. While according to my wife, there is no question that my second example is far superior to the first, because it is obvious to her that a body like mine was designed by someone with a fine sense of humor.
(Note: That was a demonstration of Comedic Paradox.)
In the paragraph above, I reintroduced the opening joke and bolted it onto the intellectual discourse of Henri Bergson. Bergson would probably argue that this isn’t truly comedic paradox, but I disagree. Comedic paradox makes us laugh because our brains fail to sort out the confusion inherent in the change of context. Eventually, there is little choice but give up and laugh.
Stand-up comedians also leverage comedic paradox. During a set, the same joke will appear several times but worked into different situations. Comedians do this because it’s easy to make an audience laugh at the same joke twice. I prove this to the world every morning when I get out of the shower.
(Note: That was a demonstration of Repetition.)
Of course, the key to creating the joke in the first place is inversion. Inversion is the reversal of expected roles. For example, the quote from Mark Twain at the start of this article is funny because he reverses the first half of the phrase in the second half. Unfortunately, when applied to my running joke, I do find that inversion is what put me in this awkward situation in the first place.
(Note: That was a demonstration of Inversion, Repetition and a stretch for Comedic Paradox.)
Speaking of repetition, here are the basic rules in non-Bergson speak:
1. Inversion - To find the funny, flip the idea backwards. It’s easy once you practice.
2. Repetition - Once you find the funny, make with it again and again until it is no longer funny. You’ll be surprised how long you can go if you apply inversion.
3. Comedic Paradox - Mash up the funny with the not so funny to create a third funny, which technically should not exist. Sometimes this works and sometimes not. Paradoxes are like that.
Best of luck! Be sure to show me the funny!
Karen Putz asks how I do it — balance full-time writing and being a parent to three kids. I should be asking her how she does it — she interviews Marlee Matlin!
As I mentioned in my how I became a writer story, the whole thing started as a part-time venture while managing a part-time corporate job (for most of it) and three kids. I believe writing on the side while holding down a corporate job is a better route than chucking it all for the freelance life.
Yes, life is about risks, but you’re more likely to succeed by building up instead of starting with zip. Had I chucked it all back in 2000, I would’ve had less than a part-time amount of work and no health benefits. My spouse got laid off in 2003, right before #3 came along. We would’ve been in deep trouble had I chucked, which would’ve been more of an upchuck (holds back from the woodchuck routine).
I also volunteer and sit on several PTA boards. My mom was a full-time volunteer for the second half of my childhood. I wanted to be like her. Living a balanced life is important to me. My kids will grow up, so I need to enjoy them NOW.
Prefer to be all about your career? You might want to read Wake Up, Damn It! If your career makes you happy, then go for it and ignore everything here.
So how do I manage all of this? Not without a little insanity and stress at times, but these tips help make it easier:
How do you balance your writing life with your personal life?
Interesting:
And because we always look for ways to save money:
And because I had my first job out of college at DOT:
I generally don’t talk about myself as I accept that people don’t come here for my personality. Instead, people like you come for the information I provide that I hope helps you in your life.
From reading other blogs, it looks like many love to hear how writers and freelancers went full-time. So here’s the full story.
In the beginning…
After kid #2 arrived, I started New York University’s online program in Internet Technology while on maternity leave. Initially, I wanted to do web design. After few Web design projects, I discovered web design was more frustrating than enjoyable.
Around this time, an e-mail newsletter for web designers had a contest where readers could submit an article related to web design. The winners received high quality software like Photoshop, so I gave it a shot. Readers loved the article, so I wrote a few more in the series for the newsletter.
The series started my writing portfolio and helped my land my first paid professional writing gig with a web design magazine. Slowly, I picked up more paid writing assignments discovering I loved working as a writer.
However, I was apprehensive about pursuing a career as a writer. I heard from many people how they wanted to be a writer. I honestly didn’t think I offered anything special as a writer. It also didn’t help with many talented bloggers and web site writers hitting the writing circuit. Regardless, I kept my eyes open for gigs and considered writing a sideline since I still had my corporate job.
Furthermore, I never dreamed of having my own business. I feared the sales aspect — getting more clients — because I couldn’t make normal phone calls. Cold calling was always awkward no matter how comfortable I was with making phone calls. Then there was finances, bookkeeping, the usual business stuff.
Returning to the Dilbertesque world
I returned to work a couple of weeks early from maternity leave on a part-time basis in hopes to convince management that I could do the job part-time. Management wasn’t receptive to the idea.
I wrote a memo with various options supported by data. Eventually, the company let me work part-time because there was another part-time employee who joined the team. We didn’t job share, however. Together, we made up one employee.
Eventually, she went with the wireless part of the business and I stayed with long distance retaining my part-time status. This let me build the writing business.
Dot com blah
I lost several clients when dot com went boom. This was a turning point because I could either scramble to get more clients or resign myself to a corporate career.
While feeling a pit in my stomach stomach I hit send and emailed people in my network including those I had interviewed for articles. I landed two new clients, one of which I met in person for the first time after working with him for six years.
I worked part-time until March 2005 when my company required me to return to a full-time schedule. By this time, I had plenty of business writing experience and a healthy portfolio.
The benefits… the benefits…
I couldn’t quit my job yet because my husband didn’t have health benefits. We had three kids, so it was important. My husband landed a job with decent benefits in June 2005. A month later, I retired from corporate America for full-time freelancing.
Just found this article on health insurance for freelancers for those who don’t have the luxury of relying on someone else for benefits.
Other becoming a writer stories…
Many at how we became writers
Geoffrey Zimmerman (video)
Earl Pomerantz, TV writer
Jared Head (video)
Yours?


