The winners of two full copies of Big Kahuna Reef 2: one for Macs (!) and one for PCs from the Do You Own Your Web Site post as selected by Random.org are…
{eDrum roll}
Travis Vocino for the Mac copy
Paige Eissinger for the Win copy
Congratulations! On with the celebration!
This entry’s prize is one full copy of Spinword PC game from Joyboost. Just leave a 30-word comment on this post by June 16 to get an entry for a drawing
I’ve been reading Anne Wayman’s stuff for a long time beginning with her About.com page for writers. Then, I followed her to The Golden Pencil and About Freelance Writing. I don’t know how she finds energy to manage two sites, do her regular writing work, post at least 40 writing gigs every couple of days, and provide sage advice about writing. Whatever she does, I thank her for helping writers.
People seem fascinated that I earn my living as a freelance writer. They are surprised I don’t write fiction, and often confused when I tell them most of my income comes from ghostwriting. I suspect the picture most people have of freelance writers is someone huddled in a garret (do we have garrets any more?) struggling all night to get some deep fiction down on paper in hopes of a great (name your country) novel.
It’s a lovely fantasy, and so far from my own reality it’s almost laughable. Maybe my story will give you some hints about how to carve out a freelance writing career for yourself.
The family story is I started talking about writing way back in the 6th grade. I don’t remember that, but I do remember the 7th grade typing (yes, typewriters, manual typewriters) class that allowed me to write for the high school newspaper. It was also in high school that I started sneaking off to buy the magazine, Writer’s Market.
It wasn’t until my early thirties that I dared submit something – two articles, one each to Family Circle and Woman’s Day. Both were rejected, as they should have been, but I learned that I could survive rejection. In fact, I posted those two slips to my bedroom wall with pride.
I’d also discovered that while I’m a darn good worker, I’m a lousy employee. I hate the structure and the interruptions and all the office politics. I want to get my work done and go home. So I kept writing and submitting and trying different jobs. I finally landed a freelance job as a tech writer. I hadn’t done any tech writing, but by this time I did have a computer (an Apple II+ with a CP/M card, WordStar, and two single-sided drives!) and convinced someone I could explain how to hook up and use a computer. I did, and parlayed that into a staff tech writing job.
During the tech writing gig, I gathered together three others and we began to write third party software manuals. I also submitted my first piece to Hazelden, the drug and alcohol recovery publisher, and it was accepted! I can remember sitting at my desk hardly breathing.
I’d love to tell you my freelancing was profitable from then on. It wasn’t. A lot of that had to do with personal issues of self-worth, which is why I’m always telling my readers to consider charging more. But even though my view of myself was shaky at best, I kept writing and I kept telling people I was a writer. I stumbled into my first ghostwriting job — I said “yes,” rather than the truth which might have been something like, “I don’t know how, but let’s try it,” and it worked. I was referred to my second ghostwriting job.
I began to write for what’s now About.com and eventually figured out how much to charge for ghostwriting. (A lot!) I blog because it helps me find clients. I qualify my clients carefully and generally now make a pretty fine living.
There are three secrets to a successful writing career:
1. Write
2. Rewrite
3. Market
It really is that simple – not easy, but simple. Go for it if it’s something you want. I give away a free booklet that goes into a few more details at www.aboutfreelancewriting.com and talk about freelance writing almost every day at www.thegoldenpencil.com.
About the author: Anne Wayman is a freelance writer, grandmother, cat lover and gardener. Her websites and blogs are at: www.thegoldenpencil.com, www.writingwithvision.com, www.aboutfreelancewriting.com, and www.powerfullyrecovered.com.
And for fun… because we’re allowed…
Updated: 16 November 2010 (100+ resources)
I had planned on putting this list up ages ago, but kept adding more. It could take a long time to capture many resources, so this is a living entry that I’ll update as soon as I get new resources.
Blogs
Tools
Copyright secured by Digiprove © 2010 Meryl Evans
I asked friends and colleagues a question regarding a book topic. Quite a few people told me to write what I want to write about. But I want to provide something people need, not satisfy a personal desire.
In the October 2007 of Sam Horn‘s “Take Action” Newsletter, best-selling author Scott Turow (Presumed Innocent and Burden of Proof) shared a lesson he learned:
… an attendee asked, “What’s been your biggest lesson as a writer?”
Turow thought about it for a moment and then smiled and said, “I once spent 6 months writing a book that was centered around a legal precedent called the ‘Law of Inhabitability.’
“I turned my finished manuscript into my editor who got back to me a week later with some bad news, ‘Scott, you may think this topic is fascinating – but nobody else does.’”
Argghh. Scott had to scrap the project because he had violated the cardinal rule of writing and speaking, “We may care about a topic, but the more important question is will our audience care about the topic?”
This isn’t suggesting that you shouldn’t write about a topic that fascinates you. Do it. Maybe you’ll find a market. Maybe you won’t. Just be prepared for a long road in finding an interested publisher and don’t expect it to sell many copies.
I’m interested in many things, but would much rather write a book that inspires, informs, or both. Scott Turow and Sam Horn continue:
Over the years, many people have consulted with me to craft a presentation or develop a book. One of the first questions I ask is, “Why are you writing or speaking on this subject?”
Reasons frequently given range from “I want to:
- Leave a legacy
- Make a lot of money
- Establish myself as a nationally-known topic expert
- Catapult my visibility and media coverage
- Drive consulting business and attract clients
These are all decent reasons. But they’re not enough.
The more important question is, “Why will people find your information and approach interesting, useful, and worth their valuable time, attention, and money?”
Will your material:
- Save them time or make them money?
- Motivate them or inspire them to take action on a priority progect or goal?
- Prevent trial-and-terror learning and provide a short cut to success and better results?
- Connect them with people experiencing the same challenge so they know they’re not alone?
- Teach them how to acquire a needed skill?
- Point out how they’re doing something wrong and show them how to prevent it, change it or improve it?
- Expand their horizons and give them experiences they’d never have otherwise?
All of the above are valid reasons for writing and speaking on a topic because they focus on how your audiences and readers will benefit, not just you.
Clarify up front why your information will serve people and keep that in mind as you produce pages or present ideas. Your intent to serve will be self-evident and people will care about what you’re saying and feel connected to you because they’ll sense this is not an exercise in ego.
We must admit that having a book in your portfolio impresses people and can help your business. But the key reason should be to provide value to the reader.
Note: The tips in this article can apply to other freelance careers including Web design, art, and photography.
People emailed me asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an interest in Web design and a friend who needs a Web site for her professional organization. I volunteer to do it to get Web design experience.
Do you hear an “Ah-ha!” coming? Before I take you there, let’s talk about catch-22. Most people just entering Web design or freelance get the old “Get experience before we can hire you.” OK, how am I supposed to get experience if no one will hire me?
Back to the “eureka.” What kind of business typically has little or no money to invest in a Web site? Let’s say it together, “non-profit organizations.” That was lesson number one. Build a portfolio by offering your services to charitable organizations. It’s win-win because you get the opportunity to add to your portfolio as well as make a contribution to a good cause. The only drawback is finding the time to do it outside of your “pays the bills” job.
Oh, you’re not a Web designer, programmer, or code-head? No problem! Get out pen and paper or load up your favorite word processor. Start writing about a topic you know well. You’ve come up with another excuse saying you are not an expert in anything? It’s time for my rebuttal and a confession. I’m only doing this for you to boost your confidence and to show you it can be done. The old, “if I can do it, you can, too!”
Here goes: I am a Jane of all trades. I kid you not. It’s not a bad thing and I’ve managed to continuously add to my writing portfolio. Guess what? I am promoting myself with this article. Whenever I publish an article with a popular online Web site, my own Web site, http://www.meryl.net, experiences a traffic boost. I’ll bet you that you’ll go to my Web site when you finish this one. No, I am not high on myself. Whenever I read a story or discussion list, I often click on the author’s link to learn more and see if there is anything else I’d like to check out. If you don’t find this article worthy, then how did you get this far?
There are plenty of places that want your articles (Hint: notice this Web site?). Not everyone pays, but it’s a good way to put you out there. One way I’ve gotten started was submitting an article to an email newsletter’s open publishing initiative. It accepts articles in exchange for software and free publicity for you. You can write your own bio and add links to your Web site. Thanks to the newsletter, my portfolio grows and I gain new and paying clients.
If you want something bigger than a bio and you’re brave enough, then offer yourself up for interviews or presentations. If you’re involved with a new product or service, then you can suggest an article on that topic and be interviewed as a subject matter expert. For instance, in writing an article on Flash, I interview several experts and return the favor by including links to their Web sites. Again, it’s win-win. Remember to promote a topic of interest to readers instead of focusing on your company or its products.
Is there a conference coming to town? They’re always looking for proposals. Also, try checking around for user groups and offer up your services to speak about a relevant topic. I’ve given a presentation to a computer users group and my URL was in the footer of every page of the presentation. More free promotion.
There’s something for everyone. In summary, this is the advice I give to people on how to market their way to a new career:
Give it a shot. One more note, I’m terrible at sales. These steps have helped me move forward without feeling like giving a sales pitch. Now, finish this off by reading the bio and clicking on the link.
I have added a new word to my vocabulary. Logorrhea. We’ve all been touched by it. What is it? The Word Spy defines it, “excessive verbosity and long-windedness. Also know as verbal diarrhea.”
Basically, you’ll find plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for word? Most people quickly scan such content. Jakob Nielsen and many other experts confirm this theory.
It’s best to keep it short ‘n sweet. There are online Web sites that require 1000+ word articles. This does not mean running free and writing wordy. Ezine editors require tightly written articles. Here are a few tips to help you ensure your writing is concise.
1. Basically avoid qualifiers
I’m pretty guilty of using qualifiers. While researching this article, I attended a meeting where the manager used, “basically” in every other sentence. That word rang in my head that I said it while talking with her.
Basically, these qualifiers are the “um” of writing. Like “uh” and “um” in conversation, the sentence with the qualifier says the same thing without them. Let’s take a look. Reread the second paragraph of this article without the word, “basically.” Doesn’t it sound better? It gets the same point across.
Forget the following words: “pretty,” “rather,” “totally,” “really,” “quite,” “basically,” “actually,” and “very.” OK, there may actually be situations when you need to use one of these words, but use it with care. After all, we can’t imagine life or Elvis Presley without “thank you very much.”
2. Use uncomplicated words and condensed paragraphs
I worked for a manager with a PhD and he liked giving us articles relating to our work. I hated these articles. They were written by and for people with PhDs. Come on, you know what I mean. Every word in these papers are at least eight letters long and require frequent dictionary referencing. It makes readers feel stupid.
Remember people are scanning online content and they’ll more likely absorb simple phrases. People are not stupid. They’re overloaded with too much information. If it’s complex, they’ll skip it and move on. Besides, no one likes a show-off.
How often have you heard, “large-sized” or “biggie-sized” in advertising? That’s fine for TV or radio advertising. For writing, well, it’s wordy. We can lop off the “sized” and simply write “large” or “big” object. Instead of “mud-covered shoes,” use “muddy shoes.” Dump the “beautifully-dressed” for “beautiful.”
3. Active voice must be used
When I was a wee gal, articles written by me had passive voice. Er, I did it again. That should be, “I wrote articles using passive voice.” The hardest part is to avoid it when you don’t have a subject or don’t know who is the performer.
In passive voice, the subject receives the action expressed by the verb. There are two parts in passive voice: a form of the verb “to be” plus a past participle. Instead, use active voice where the subject performs the action of the verb.
The article was written by Meryl. [passive]
Meryl wrote the article. [active]
I vote for the second sentence. It’s crisp.
4. Don’t be long-winded
In this day and age, long phrases don’t cut it. I read somewhere comparing online reading to a quick shower as opposed to newspaper-reading to be enjoyed like a long, hot bath. It hit home. I start each morning with a cup of coffee and my newspaper. With every sip, I slowly devour each page of the newspaper. After I finish reading the paper, I turn on the computer and quickly surf pages to get updates.
Go back to the first sentence in the previous paragraph. That phrase of five words could be dumped for one word: “today.” Same meaning, isn’t it?
There are many online examples on cutting wordiness and wordy phrases. Search for “eliminating wordiness” and you should find plenty of examples.
Time to edit this article and reduce wordiness. Of course, I’ll leave the examples for your learning pleasure.
I referenced Yuwanda Black’s article in a past blog entry in which she shares her experience as a freelance writer, so I was honored when I saw an e-mail from her in my inbox. Sometimes when I link to others, they drop me a note thanking me — so I wasn’t completely surprised.
However, she not only thanked me for the mention, but also asked if she could interview me for her newsletter [pdf file] on how to start a freelance career. Though I’ve been interviewed a few times, it pleasantly surprises me whenever someone asks as I’m used to being the one who contacts people for interviewing — not the other way around.
Anyway, here is the interview. I hope new and future writers can glean something from the interview. If there are unanswered questions in the interview, post a comment here and I’ll do my best to answer them.