• The Hot Button Theory: Maximizing Media Response to Your News Releases.
• 5 tips for giving feedback on creative work.
• 50 sites for book lovers.
• 8 Easy Ways to Remove Tough Stains [I need all the help I can get!]
• The Art of Writing: 10 Tips from the Masters
• Wanna be book authors: Submit a book proposal and work with a real writer. AND help your favorite nonprofit organization.
• Four types of tasks that should not be on your to do list.
• Media Request — What to do now that you have media nibbling on the line.

Note: The tips in this article can apply to other freelance careers including Web design, art, and photography.

People emailed me asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an interest in Web design and a friend who needs a Web site for her professional organization. I volunteer to do it to get Web design experience.

Do you hear an “Ah-ha!” coming? Before I take you there, let’s talk about catch-22. Most people just entering Web design or freelance get the old “Get experience before we can hire you.” OK, how am I supposed to get experience if no one will hire me?

Back to the “eureka.” What kind of business typically has little or no money to invest in a Web site? Let’s say it together, “non-profit organizations.” That was lesson number one. Build a portfolio by offering your services to charitable organizations. It’s win-win because you get the opportunity to add to your portfolio as well as make a contribution to a good cause. The only drawback is finding the time to do it outside of your “pays the bills” job.

Oh, you’re not a Web designer, programmer, or code-head? No problem! Get out pen and paper or load up your favorite word processor. Start writing about a topic you know well. You’ve come up with another excuse saying you are not an expert in anything? It’s time for my rebuttal and a confession. I’m only doing this for you to boost your confidence and to show you it can be done. The old, “if I can do it, you can, too!”

Here goes: I am a Jane of all trades. I kid you not. It’s not a bad thing and I’ve managed to continuously add to my writing portfolio. Guess what? I am promoting myself with this article. Whenever I publish an article with a popular online Web site, my own Web site, http://www.meryl.net, experiences a traffic boost. I’ll bet you that you’ll go to my Web site when you finish this one. No, I am not high on myself. Whenever I read a story or discussion list, I often click on the author’s link to learn more and see if there is anything else I’d like to check out. If you don’t find this article worthy, then how did you get this far?

There are plenty of places that want your articles (Hint: notice this Web site?). Not everyone pays, but it’s a good way to put you out there. One way I’ve gotten started was submitting an article to an email newsletter’s open publishing initiative. It accepts articles in exchange for software and free publicity for you. You can write your own bio and add links to your Web site. Thanks to the newsletter, my portfolio grows and I gain new and paying clients.

If you want something bigger than a bio and you’re brave enough, then offer yourself up for interviews or presentations. If you’re involved with a new product or service, then you can suggest an article on that topic and be interviewed as a subject matter expert. For instance, in writing an article on Flash, I interview several experts and return the favor by including links to their Web sites. Again, it’s win-win. Remember to promote a topic of interest to readers instead of focusing on your company or its products.

Is there a conference coming to town? They’re always looking for proposals. Also, try checking around for user groups and offer up your services to speak about a relevant topic. I’ve given a presentation to a computer users group and my URL was in the footer of every page of the presentation. More free promotion.

There’s something for everyone. In summary, this is the advice I give to people on how to market their way to a new career:

• Offering your services to nonprofit organizations
• Publishing an article
• Getting interviewed or doing a presentation

Give it a shot. One more note, I’m terrible at sales. These steps have helped me move forward without feeling like giving a sales pitch. Now, finish this off by reading the bio and clicking on the link.

I have added a new word to my vocabulary. Logorrhea. We’ve all been touched by it. What is it? The Word Spy defines it, “excessive verbosity and long-windedness. Also know as verbal diarrhea.”

Basically, you’ll find plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for word? Most people quickly scan such content. Jakob Nielsen and many other experts confirm this theory.

It’s best to keep it short ‘n sweet. There are online Web sites that require 1000+ word articles. This does not mean running free and writing wordy. Ezine editors require tightly written articles. Here are a few tips to help you ensure your writing is concise.

1. Basically avoid qualifiers

I’m pretty guilty of using qualifiers. While researching this article, I attended a meeting where the manager used, “basically” in every other sentence. That word rang in my head that I said it while talking with her.

Basically, these qualifiers are the “um” of writing. Like “uh” and “um” in conversation, the sentence with the qualifier says the same thing without them. Let’s take a look. Reread the second paragraph of this article without the word, “basically.” Doesn’t it sound better? It gets the same point across.

Forget the following words: “pretty,” “rather,” “totally,” “really,” “quite,” “basically,” “actually,” and “very.” OK, there may actually be situations when you need to use one of these words, but use it with care. After all, we can’t imagine life or Elvis Presley without “thank you very much.”

2. Use uncomplicated words and condensed paragraphs

I worked for a manager with a PhD and he liked giving us articles relating to our work. I hated these articles. They were written by and for people with PhDs. Come on, you know what I mean. Every word in these papers are at least eight letters long and require frequent dictionary referencing. It makes readers feel stupid.

Remember people are scanning online content and they’ll more likely absorb simple phrases. People are not stupid. They’re overloaded with too much information. If it’s complex, they’ll skip it and move on. Besides, no one likes a show-off.

How often have you heard, “large-sized” or “biggie-sized” in advertising? That’s fine for TV or radio advertising. For writing, well, it’s wordy. We can lop off the “sized” and simply write “large” or “big” object. Instead of “mud-covered shoes,” use “muddy shoes.” Dump the “beautifully-dressed” for “beautiful.”

3. Active voice must be used

When I was a wee gal, articles written by me had passive voice. Er, I did it again. That should be, “I wrote articles using passive voice.” The hardest part is to avoid it when you don’t have a subject or don’t know who is the performer.

In passive voice, the subject receives the action expressed by the verb. There are two parts in passive voice: a form of the verb “to be” plus a past participle. Instead, use active voice where the subject performs the action of the verb.

The article was written by Meryl. [passive]
Meryl wrote the article. [active]

I vote for the second sentence. It’s crisp.

4. Don’t be long-winded

In this day and age, long phrases don’t cut it. I read somewhere comparing online reading to a quick shower as opposed to newspaper-reading to be enjoyed like a long, hot bath. It hit home. I start each morning with a cup of coffee and my newspaper. With every sip, I slowly devour each page of the newspaper. After I finish reading the paper, I turn on the computer and quickly surf pages to get updates.

Go back to the first sentence in the previous paragraph. That phrase of five words could be dumped for one word: “today.” Same meaning, isn’t it?

There are many online examples on cutting wordiness and wordy phrases. Search for “eliminating wordiness” and you should find plenty of examples.

Time to edit this article and reduce wordiness. Of course, I’ll leave the examples for your learning pleasure.

• I love Wikipedia, but I know it’s not 100% reliable and sometimes you need more than one resource. Beyond Wikipedia: 20 References You Can’t Do Without points to other resources.

• I started reading The 7 Habits of Highly Effective People, but wasn’t impressed. 10 Overrated Business Books (and What to Read Instead) also thinks 7 Habits is overrated.

• In addition to 10 Tips For Marketing Your Book Online, check out Plug Your Book.

• 5 Tips to TRULY becoming your OWN BOSS

• Proofreading Test and Tips — I prescribe to the “put it away for a day” proofing method.

• Contests (writing) and Agencies to Avoid [Thanks, Sage]

• Marketing Lessons from Apple

• “You Ain’t All That!” — A Marketing Copy Autopsy

• Games for the Brain

I referenced Yuwanda Black’s article in a past blog entry in which she shares her experience as a freelance writer, so I was honored when I saw an e-mail from her in my inbox. Sometimes when I link to others, they drop me a note thanking me — so I wasn’t completely surprised.

However, she not only thanked me for the mention, but also asked if she could interview me for her newsletter [pdf file] on how to start a freelance career. Though I’ve been interviewed a few times, it pleasantly surprises me whenever someone asks as I’m used to being the one who contacts people for interviewing — not the other way around.

Anyway, here is the interview. I hope new and future writers can glean something from the interview. If there are unanswered questions in the interview, post a comment here and I’ll do my best to answer them.

Tom Johnson offers a great writing tip especially for tech writers and others who write instructions. This method also works well with Web content and forms. Watching people use a Web site, a product, a service — anything is a superb way to get insight on how others use the product or service.

Those involved in the creation of the product or service — whether a little or a lot — see too much and know how to find what they need. So where do you find this user especially if you’re a freelancer? Ask family and friends. While they might not be the target market, they have one important thing in common with the target market: They haven’t seen or used the product or service. It’s better than nothing.

In writing the Brilliant Outlook Pocketbook, the editors assumed the role of the users. While I didn’t watch them read over the chapters — they identified areas where the instructions or tips didn’t make sense. By the time the proofs came to me giving me fresh eyes, I could see why they had questions.

Books on writing often reiterate the same advice we learn over time, the reader sometimes lucks out in using a tidbit or two. Realistically, no one has time to study the advice and put it to practice. Thus, it’s not a bad thing for a book on writing to cover the things we’ve read before. The more we read about it, the more it sinks in.

But you can’t read A Writer’s Coach in the same way you read any other writing book. This one goes deeper meaning a reader may absorb the information better by reading one chapter at a time to understand and practice the concepts. Coaching an athlete to improve at something doesn’t happen overnight. Thus, this book targets the serious writer who needs to move beyond the basic books on writing in order to take writing to the next level.

I try to avoid writing general reviews that tell the reader nothing, but Hart is a master in explaining the concepts of method, process, structure, and everything else he covers. It’s difficult to capture them into a little review when I try to avoid long reviews.

Business and life coaching grows more popular because they’re effective in helping people change behavior and improve. In thinking about coaches, I reflected on my childhood years when I played sports. The best coaches point out the right way to swing a bat, serve a volleyball, or shoot a basket. They also help players review their weaker moves so they can fix their form rather than let them continue using bad form, which will hurt them in the end. “Coach” is a fitting word in the title because Hart takes the coaching approach in showing the writer the right form for taking an idea from start to finish.

The book speaks more to journalists and non-fiction writers. However, much advice works across all writing genres — so those who thrive on telling stories can glean a few valuable lessons from Hart. Expect to find high quality content that you find in the best college textbooks — except subtract the stiff and convoluted writing. Hart’s writing style makes the reading easy. A Writer’s Coach contains smart, clear and logical guidance that will take a writer’s writing skills to the next level.

Title: A Writer’s Coach: An Editor’s Guide to Words That Work
Author: Jack R. Hart
Publisher: Pantheon
ISBN: 0375423273
Date: August 2006
Format: Hardcover
Pages: 304
Cover Price: USD: $24.95 Amazon: $16.47

The Small Business Administration (SBA) provides excellent resources and support for small businesses as does SCORE, an organization made up of retired volunteers who advise small business owners.

This Escape from Cubicle Nation blog entry suggests that every entrepreneur needs the following four professionals:

* Lawyer
* Banker
* Accountant
* Insurance specialist

The entry also provides suggestions on where to find these four professionals. One thing I’ve learned from others as I don’t want to learn the hard way: Stay on top of your money even if you have an accountant. People have seen their trusted accountants steal from them because they didn’t watch the books. I’m not sure those with a spouse who has health benefits covering the family need an insurance specialist.

Those with no children may want to investigate insurance because it could be cheaper for the spouse to not add you to the insurance plan as adding a spouse can up the numbers for some health plans.

Freelancers and small businesses, what professionals do you use and how?

Lifehack had me thinking about handling criticism. As a one-person business with no manager to meet with me to discuss performance goals and progress, I must rely on my clients for feedback. They’re essentially my managers.

On occasion, I e-mail a client requesting feedback. I explain that I want to serve him or her better in future assignments and the only way I can do that is ask for feedback. Even though I asked for feedback, I gulp when I see an e-mail from that person. Something about human nature forces us to feel jittery about feedback though we tell ourselves that we’re always growing and improving. Feedback in e-mail — which takes away some of that personal touch — doesn’t soften the message.

AbsoluteWrite’s article lists one thing that works for me: “Not everyone will like your writing/work.” This is no different than putting out one food dish for everyone to try. How likely will everyone like the dish? We have our likes and dislikes, so there will always be someone out there who doesn’t like the work we do simply because they have a distaste for it.

Example. I attended a fantastic week-long management class where at the end of the class, we sent evaluation forms to people we’ve worked with. Nine out of the ten responses came with positive feedback. That one negative had opposite scores and comments. Despite nine good ones, that one hurt. I hadn’t yet learned that not everyone will like my work. The negative feedback turned into a learning experience as I worked on the areas needing improvement.

Jonathan and Lisa Price have a nice article on writing FAQ and covered many points that we may not think about. For instance, if you have a large site — you might want to show the FAQ or Help that’s relevant to the page users are on rather than give them the whole thing to dig through. Many software applications do this — give you the Help based on the window you’re viewing.

I believe FAQ are best served when all of the questions and answers appear in one page — unless it’s ridiculously long and neds breaking up. The reason for this is because some users will use their own browser’s search instead of a site’s search — they want to find a keyword on the current page instead of browse the whole site.

Add items to the FAQ as you get e-mails from users, see questions popping up in the forums or on the Internet — don’t assume people will find their way to the other sites that answer the questions… do people a favor by offering everything in one place. Users appreciate it and it never hurts to go the extra mile… actually, they expect you to have complete answers. Hey, it saves you time as people won’t contact you if they can find the answers on their own. Of course, not everyone thinks to check the FAQ — but every bit helps.

Notice I never used the “s” in FAQ as in FAQs? Skipping it was hard, but I learned to just write “FAQ” because “Q” means “questions.” Why write an FAQ if you only list one question?